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SCORE Team Cville: Best Practices For Web

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Basic presentation on web best practices and web usability for Charlottesville SCORE team. Oriented for retired executives who consult with small business and want to better understand what makes a …

Basic presentation on web best practices and web usability for Charlottesville SCORE team. Oriented for retired executives who consult with small business and want to better understand what makes a web site a strong marketing medium.

Published in: Business, Education, Technology

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  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Usability conventions : How it’s done by most sites. Example—here’s how everyone SHOUT OUT: Why do you think this matters? What makes it easy, so people don’t have to think Users get used to concepts and tools Example: Search—enter in a box Box Located at top right of screen, above main navigation Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • From a great book—listed in the last slide What do you think this means? How do you think this applies to your Web site? If it’s hard to use, it conveys a negative impression and people will go to your competitors If it’s easy to use, it can pave the way for a relationship, loyalty, sales and help accomplish your goals Provides the right tools to help people work faster, make fewer mistakes, learn things and enjoy the experience Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Navigation—find your way around site easily from any page Know where you are in relation to rest of site (use of cues) Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Find the main, local, and deep navigation Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Transcript

    • 1. Web Site Best Practices Linda Kolker March 2010
    • 2. March 2010 Best Practices for Your Web Site
    • 3.
      • We are creatures of habit, and rely on patterns
      • People learn how to use the sites they visit often
      • There a strong similarities among sites that make them easy to use
      People are comfortable with what they already know Best Practices for Your Web Site March 2010
    • 4.
      • Common courtesy
      • Good will
      • Considerate of site visitors
      Best Practices for Your Web Site March 2010
    • 5.
      • 30 seconds to engage or lose
      “ Don’t make me think!” --Steve Krug Good for your business Best Practices for Your Web Site March 2010
    • 6. March 2010 Best Practices for Your Web Site Page Layout Convention
    • 7. Navigation Convention Best Practices for Your Web Site March 2010
    • 8. Best Practices for Your Web Site March 2010
    • 9. Best Practices for Your Web Site March 2010
    • 10. Best Practices for Your Web Site March 2010
    • 11.
      • Communicates the purpose of your business and your site
      • Tag line that explicitly summarizes what the organization and/or site does
      • Value proposition clearly stated
      • Name and logo at top / in upper left corner
      3/24/2009 Best Practices for Your Web Site Strategy
    • 12. 3/24/2009 Best Practices for Your Web Site
    • 13. 3/24/2009 Best Practices for Your Web Site
    • 14. 3/24/2009 Best Practices for Your Web Site
    • 15. Site Structure Best Practices for Your Web Site March 2010
    • 16. Best Practices for Your Web Site March 2010
    • 17.
      • Main navigation and local navigation
      • Both are available on every page
      • Deep navigation on home page
      Navigation Best Practices for Your Web Site March 2010
    • 18. Navigation links are underlined and in a different color When you click on a link, you go to content that you expect to see Navigation Best Practices for Your Web Site March 2010
    • 19. Best Practices for Your Web Site March 2010
    • 20.
      • Design
      • Home page is clearly different from other pages, but design is consistent throughout site
      • Looks like a recent site, rather than an old, out of date site
      • Name & logo are in upper left or across top, tagline at top
      • Site wide navigation across top
      • Local navigation down left or right side
      Best Practices for Your Web Site March 2010
    • 21. Best Practices for Your Web Site March 2010
    • 22. Best Practices for Your Web Site March 2010
    • 23.
      • Subheads
      • Bulleted lists
      • Highlighted keywords
      • Short paragraphs
      • The inverted pyramid
      • A simple writing style
      • De-fluffed language devoid of marketese.
      Content --Jakob Nielsen, Alertbox Best Practices for Your Web Site March 2010
    • 24.
      • What is this web site about?
      • What is this organization about?
      • How do I find what I’m looking for?
      • What can I do next?
      • How can I get back to where I was?
      Best Practices for Your Web Site March 2010
    • 25.
      • Are you achieving your goals?
      • Is your site easier to use?
      • Are people spending more time on your site and returning more frequently?
      Best Practices for Your Web Site March 2010
    • 26.
      • Are you achieving your goals?
      • Is your site easier to use? User testing
      • Are people spending more time on your site and returning more frequently? Site usage statistics – site traffic logs
      Best Practices for Your Web Site March 2010
    • 27.
      • Don’t Make Me Think , Steve Krug
      • Jakob Nielsen: useit.com/alertbox, also numerous books
      • Usability.gov – covers many best practices for web site usability, with supporting research, (though site needs usability improvements)
      • Google Analytics: google.com/analytics
      Best Practices for Your Web Site March 2010