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  • 1. SEO for Beginners October 26, 2006
  • 2. Agenda
    • Review Internet landscape
    • The difference between SEO & Paid Search
    • Basic fundamentals of SEO
    • Questions you need to ask
    • Web site critique
  • 3. The Evolution of the Internet
    • Information - (Dial up days - using the Net for pure info)
    • Distribution & Communication - (Dot com era - using the Net to buy)
    • Self Expression & Content Creation - a creative playground (Today!) Social Networking!
  • 4. What’s HOT!
    • Creating a dialogue with consumers
    • instead of a monologue!
  • 5. What’s Sizzling!
    • Google Video Ads http://www.nytimes.com/2006/05/23/business/media/23adco.html?ex=1306036800&en=0765a0e63df17ce8&ei=5090&partner=rssuserland&emc=rss
    • https://adwords.google.com/select/videoads.html
    • Google Video Blogs
    • http://googlevideo.blogspot.com/?utm_campaign=en&utm_source=en-ha-na-us-google&utm_medium=ha&utm_term=video%20blog
    • Podcasting
    • http://podcasts.yahoo.com/
    • Local Search
      • Google maps - http://local.google.com/
      • Mobile Marketing - http://services.google.com/adwords/mobile_ads?sourceid=awo&subid=us-us-hseads
  • 6. Search Engine Market Share
  • 7. The Search Engine Landscape How engines share info with each other!
  • 8. SEO & Paid Search
  • 9. SEO vs PPC
    • SEO - little control
      • Ranking
    • PPC - total control
      • Ranking
      • Landing pages
      • A:B Testing
  • 10. . 62% of search engine users click on links returned within the first page of search results. A full 90% of users click on links within the first three pages of search results. Why Is Page One Important?
  • 11. Page One Rules!
    • Google validates your web site and trademark to the searcher
    • Help prevent brand dilution
    • Outrank the competition
    • Increase sales and leads from natural listings
    • Close sales leads. All offline ad campaigns and tradeshows lead visitors to the corporate web site
  • 12. What is SEO?
    • T he process of optimizing your site for search engines and visitors .
    Search engines use millions of factors that determine the ranking of a site. (See the Google Patent for an example of details). People See Spiders See
  • 13. SEO Fundamentals
    • Keyphrases
    • Relevant content
    • Link popularity
    • URL History
    • Information Architecture
    • Meta data
    • Analytics
    • Measurement
    • ROI
  • 14. Link Popularity Example
  • 15. Link Popularity Tools
    • Yahoo! Site Explorer - beta
    • http://siteexplorer.search.yahoo.com/search?ei=UTF-8&p=http%3A%2F%2Fwww.purevisibility.com&bwm=p&bwms=p
    • Google Webmaster Tools - beta
    • https://www.google.com/webmasters/sitemaps/indexstats?siteUrl=http%3A%2F%2Fwww.purevisibility.com%2F&hl=en
  • 16. Google’s Mission Statement
  • 17. Google Says…
    • Give it to me straight!
    • http://www.google.com/support/webmasters/bin/answer.py?answer=35769
  • 18. Listen to your analytics!
  • 19. Analyze Your Audience!
    • http://www.quantcast.com/google.com
  • 20. Ask Questions!
    • CEO, Marketing & Sales
    • What are your web site goals?
    • What are your marketing & sales goals?
    • What are your business goals for the year?
    • How do you measure success for each?
    • Designer, Developer, SEO, IA, Copywriter
    • Do you understand my goals?
    • CMS?
    • More
  • 21. THANK YOU!!!
    • Please contact us with any questions or visit our site!
    • www.purevisibility.com
    • Linda Girard, Co-founder & Visionary
    • Recommended resources:
    • www.searchenginewatch.com
    • www.searchenginestrategies.com
    • www.findability.org
    • www.wordtracker.com
    • www.hitwise.com