SEO for Beginners October 26, 2006

Agenda Review Internet landscape The difference between SEO & Paid Search Basic fundamentals of SEO Questions you need to ask Web site critique

Review Internet landscape

The difference between SEO & Paid Search

Basic fundamentals of SEO

Questions you need to ask

Web site critique

The Evolution of the Internet Information - (Dial up days - using the Net for pure info) Distribution & Communication - (Dot com era - using the Net to buy) Self Expression & Content Creation - a creative playground (Today!) Social Networking!

Information - (Dial up days - using the Net for pure info)

Distribution & Communication - (Dot com era - using the Net to buy)

Self Expression & Content Creation - a creative playground (Today!) Social Networking!

What’s HOT! Creating a dialogue with consumers instead of a monologue!

Creating a dialogue with consumers

instead of a monologue!

What’s Sizzling! Google Video Ads http://www.nytimes.com/2006/05/23/business/media/23adco.html?ex=1306036800&en=0765a0e63df17ce8&ei=5090&partner=rssuserland&emc=rss https://adwords.google.com/select/videoads.html Google Video Blogs http://googlevideo.blogspot.com/?utm_campaign=en&utm_source=en-ha-na-us-google&utm_medium=ha&utm_term=video%20blog Podcasting http://podcasts.yahoo.com/ Local Search Google maps - http://local.google.com/ Mobile Marketing - http://services.google.com/adwords/mobile_ads?sourceid=awo&subid=us-us-hseads

Google Video Ads http://www.nytimes.com/2006/05/23/business/media/23adco.html?ex=1306036800&en=0765a0e63df17ce8&ei=5090&partner=rssuserland&emc=rss

https://adwords.google.com/select/videoads.html

Google Video Blogs

http://googlevideo.blogspot.com/?utm_campaign=en&utm_source=en-ha-na-us-google&utm_medium=ha&utm_term=video%20blog

Podcasting

http://podcasts.yahoo.com/

Local Search

Google maps - http://local.google.com/

Mobile Marketing - http://services.google.com/adwords/mobile_ads?sourceid=awo&subid=us-us-hseads

Search Engine Market Share

The Search Engine Landscape How engines share info with each other!

SEO & Paid Search

SEO vs PPC SEO - little control Ranking PPC - total control Ranking Landing pages A:B Testing

SEO - little control

Ranking

PPC - total control

Ranking

Landing pages

A:B Testing

. 62% of search engine users click on links returned within the first page of search results. A full 90% of users click on links within the first three pages of search results. Why Is Page One Important?

Page One Rules! Google validates your web site and trademark to the searcher Help prevent brand dilution Outrank the competition Increase sales and leads from natural listings Close sales leads. All offline ad campaigns and tradeshows lead visitors to the corporate web site

Google validates your web site and trademark to the searcher

Help prevent brand dilution

Outrank the competition

Increase sales and leads from natural listings

Close sales leads. All offline ad campaigns and tradeshows lead visitors to the corporate web site

What is SEO? T he process of optimizing your site for search engines and visitors . Search engines use millions of factors that determine the ranking of a site. (See the Google Patent for an example of details). People See Spiders See

T he process of optimizing your site for search engines and visitors .

SEO Fundamentals Keyphrases Relevant content Link popularity URL History Information Architecture Meta data Analytics Measurement ROI

Keyphrases

Relevant content

Link popularity

URL History

Information Architecture

Meta data

Analytics

Measurement

ROI

Link Popularity Example

Link Popularity Tools Yahoo! Site Explorer - beta http://siteexplorer.search.yahoo.com/search?ei=UTF-8&p=http%3A%2F%2Fwww.purevisibility.com&bwm=p&bwms=p Google Webmaster Tools - beta https://www.google.com/webmasters/sitemaps/indexstats?siteUrl=http%3A%2F%2Fwww.purevisibility.com%2F&hl=en

Yahoo! Site Explorer - beta

http://siteexplorer.search.yahoo.com/search?ei=UTF-8&p=http%3A%2F%2Fwww.purevisibility.com&bwm=p&bwms=p

Google Webmaster Tools - beta

https://www.google.com/webmasters/sitemaps/indexstats?siteUrl=http%3A%2F%2Fwww.purevisibility.com%2F&hl=en

Google’s Mission Statement

Google Says… Give it to me straight! http://www.google.com/support/webmasters/bin/answer.py?answer=35769

Give it to me straight!

http://www.google.com/support/webmasters/bin/answer.py?answer=35769

Listen to your analytics!

Analyze Your Audience! http://www.quantcast.com/google.com

http://www.quantcast.com/google.com

Ask Questions! CEO, Marketing & Sales What are your web site goals? What are your marketing & sales goals? What are your business goals for the year? How do you measure success for each? Designer, Developer, SEO, IA, Copywriter Do you understand my goals? CMS? More

CEO, Marketing & Sales

What are your web site goals?

What are your marketing & sales goals?

What are your business goals for the year?

How do you measure success for each?

Designer, Developer, SEO, IA, Copywriter

Do you understand my goals?

CMS?

More

THANK YOU!!! Please contact us with any questions or visit our site! www.purevisibility.com Linda Girard, Co-founder & Visionary Recommended resources: www.searchenginewatch.com www.searchenginestrategies.com www.findability.org www.wordtracker.com www.hitwise.com

Please contact us with any questions or visit our site!

www.purevisibility.com

Linda Girard, Co-founder & Visionary

Recommended resources:

www.searchenginewatch.com

www.searchenginestrategies.com

www.findability.org

www.wordtracker.com

www.hitwise.com