Ads Settings in Google - Why I  See These Ads
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Ads Settings in Google - Why I See These Ads

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Ads Settings in Google. Discover why you see these ads in Google and learn how to see more relevant ads to your interests.

Ads Settings in Google. Discover why you see these ads in Google and learn how to see more relevant ads to your interests.
For relevant articles please visit www.lindagalaziou.gr

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    Ads Settings in Google - Why I  See These Ads Ads Settings in Google - Why I See These Ads Presentation Transcript

    • Ads  Settings   Why  I  see  these  ads  on  GDN?   By  Linda  Galaziou  
    • Have  you  ever  wondered…   •  Why  you  see  these  ads  while  reading  ar6cles  across  the  web?   •  How  your  favorite  e-­‐shop  found  you  on  Web  while  reading   news?   •  How  the  compe6tors  of  your  brand  found  you  on  Web  and   told  you  that  there  is  50%  off  for  few  days.  Wouldn’t  you  visit   this  website  and  buy  a  similar  product  to  your  brand?  
    • Factors  that  determine  which   ads  you  will  see  on  GDN   •  Content  of  the  site  (  Google  allows  ads  based  on  contextual   targe6ng:  keywords  and  topics  )   •  Recent  Geographic  Loca6on   •  Google  Plus  and  You  Tube  profile   •  Websites  and  apps  that  are  using  AdSense   •  Types  of  websites  you  visit   •  Mobile  apps  on  your  devices   •  Previous  interac6ons  with  Google  Ads   •  DoubleClick  cookie  on  your  Browser   •  Se#ngs  in  the  Ads  Se#ngs  
    • What  is  “Ads  Settings”?   •  It  is  a  Google  tool  that  helps  you  control  the  ads  on  Google   and  Google  Ads  Across  the  Web   •  You  can  access  it  here  :  google.com/se#ngs/ads‎  
    • What  can  you  do  with  Ad   Settings?   •  Discover  why  you  see  these  ads  lately   •  Choose  ads  that  might  be  more  relevant  to  you   •  Block  specific  adver6sers   •  Opt  out  interest  targeted  ads  
    • Ads  Settings  Interface   Example  of  Ads  Settings  interface  in  incognito  mode    
    • Changing  your  Ads  Settings     •  Gender  and  Age  can  be  changed  if  you  visit  your  Google   Profile  
    • Adding  New  Interest   Categories   •  Click  Edit  next  to  Interest  SeWngs  and  add  Interest  Categories   you  like  as  shown  in  the  next  slide   •  Then  type  your  interest  category  in  the  box  and  press  Add  to   add  it  
    • Adding  New  Interest   Categories  
    • Deleting  Interest  Categories   •  Click  Edit  next  to  Interest  SeWngs  and  delete  Interest   Categories  by  clicking  the  X  next  to  the  category  as  shown   below.  
    • Opting  Out  of  Interest-­‐based   Google  ads     •  If  you  select  to  Opt  Out  of  Interest-­‐based  Google  ads  you  will   see  this  message   •  However,  this  is  not  recommended  since  you  might  lose  ads   that  you  are  actually  interested  in   •  Instead,  change  your  ads  seWngs  in  order  to  see  more   relevant  ads  
    • Hope  you  found  this  presenta6on  helpful...   THANK  YOU!