MAR - First 10 things You Must do in Social Media
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  • Love it. I'm going to borrow this to recap my class 'Bob's Digital Marketing Club' Now that I discovered this slide share, I realized I covered some of this over the past 10 weeks of class. You're the best Linda.
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MAR - First 10 things You Must do in Social Media MAR - First 10 things You Must do in Social Media Presentation Transcript

  • The First 10 Things YouMUST do in Social Media Linda Davis Facebook: LindaCDavis Twitter: @LindaDavis
  • www.SlideShare.com/LindaDavis
  • The Rules:• Some of what I say today is my opinion. You can probably do it bigger, better, or different.• It is more about good content than it is about technology.• Anything I say today could be outdated tomorrow.• Social media is a conversation.• I am here.
  • BeginnerIntermediate Advanced Ubergeek
  • My Tools: Desk Top Computer iPad iPhone Scan SnapEpson Workforce Printer Evernote Dropbox Paperport Realty Juggler
  • DROPBOX - Free
  • EVERNOTE - FreeP.S. Dropbox is for files. Evernote is for everything else!
  • Paperport Software
  • Paperport Software
  • Using Paperport
  • If you close your eyes,social media is not going away.
  • If not, why not? 2011 NAR Technology Survey
  • Create aDatabase
  • Contact Management“How you gather, manageand use information to servethe needs of your customerwill determine whether youwin or lose in your business”Bill Gates in “Business at theSpeed of Thought” Active Rain Survey 2012
  • www.GaryDavidHall.coml
  • Realty JugglerI use Realty Juggler but it may not be the best choice for you.
  • What do you need to consider when choosing a database?• Cost• Support• Web based• Social media interaction• E-mail interaction• Phone synching• Task management (launch plans)• Enough fields
  • Gmail Contacts
  • Task Management
  • My Database CategoriesClients: Clients are anyone who I have done business with and as a result, earned acommission. Sphere of influenceProspects: Prospects are people I hope to do business with in the future. This listincludes: CMA prospects, Orphans, Movers and ShakersFamily and Friends: They should be on your mailing list too! Sometimes they need tobe reminded you are in the real estate business.Out of Area: These are past clients who have moved out of the area.Vendors, for people like painters, cleaners etc.
  • Fields?
  • Decide onyour SocialMedia Hub
  • Your hub is the foundation of your web presence. Use it to tell who you are and what you do. Linked In Twitter eNewsletters HUB Facebook You Tube FourSquare
  • There is no better hub than a blog. A blog can open doors and provide amazing opportunities.
  • Saint Paul Real Estate Blog
  • Life in Bonita Springs
  • The Phoenix Real Estate Guy
  • Your hub can be a page on your company’s website.
  • Social Media Hubs
  • Social Media Hub - About.me
  • Create aProfile
  • Long Profile
  • Short Profile Im a blogger, sister, politician, mother, golfer, wife, real estate broker, educator, and wannabe photographer. Im also a pretty damn good cook.
  • Create andEnhance yourSignature
  • Email Signatures
  • www.LindaDavis.info
  • Bunny MostadABR, CRP, CRS, e-PRO, GRI, LHMS, SRESColdwell Banker Residential Brokerage203 803-5695www.follr.com/Bunny www.follr.com/Bunny
  • www.aboutme.com/JohnAyers
  • Carry your cameraeverywhere and buildyour photo library!
  • Share the story of yourcommunity with photos and video.
  • PhotoJoJo.com
  • PHOTOSHOP EXPRESS – Free
  • DynaLight HD for iPhone PRO HDR for Android
  • Camera+ for the iPhone
  • HDR Plus for the Android
  • Diptic
  • Plan your Photoshoot Ahead of Time
  • iWatermark for the iPhone
  • Add Watermark for the Android
  • A photo-sharing social network.
  • Find YourClientsOnline
  • Finding clients and friends on Facebook
  • Search Local Groups on Facebook
  • Finding clients on Twitter
  • Finding clients and friends on Twitter____________________________ NearbyTweets.com
  • Use Desktop Applications Like HootSuite
  • Create Lists onFacebook
  • Create custom lists from your home page.Clicks Friends in the left hand column
  • Sign on toLinkedIn
  • 5 Places To Practice Keyword Loading 1Professional Headline 2 Position
  • 3 Summary
  • 4 Experience5 Skills and Expertise
  • Other Linked In Tips •Join Groups •Connect with at Least 500 People•Your Name Should Contain only Your Name •Answer Questions (More Tab) •Add Stuff (Links, Video, SlideShare)
  • Give and you shall receive recommendations.
  • Provide Knowledge tothe Communityyou Serve withLocation Based Technologies.
  • Yelp
  • Foursquare – More than a game Badges Points Mayor
  • Leave TipsThroughout YourCommunity.The masters atFoursquare – TheCorcoran Group
  • Consider Flickr
  • Create aneNewsletter
  • Use an email newsletter to communicate market information
  • Ledyard Real Estate Update
  • Email Marketing1. Narrow your focus2. Be consistent3. Keep it personal4. Provide good content
  • Free Newsletter Resources Local and State Board/MLS Statistics Realtor.org TheMortgageReports.com KeepingCurrentMatters.com (Blog) Zillow.com
  • Newsletter Product Must Haves Manage subscriptions automatically Unsubscribe Feature Data and Analytics Templates
  • Constant Contact$15 Month for 0-500 Email Addresses $30 Month for 500-2500 Email Addresses
  • Statistics
  • Mail Chimp