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Facebook Pages for Real EstateWhy most agents get it wrong!<br />
The Rules:<br />Anything I say today could be outdated tomorrow.<br />What I say is mostly my opinion. You can probably do...
Facebook Personal Profile??<br />Facebook Fan Page?? Facebook Business Page??<br />Facebook Public Profile??<br />Who am I...
Facebook Site Governance: Statement of Rights and Responsibilities <br />(updated 8/11/09)<br />Section 4, Point 2 <br />“...
A Facebook Profile should be used <br />to represent an individual. <br />Status<br /> Tabs<br />Photo<br />The Wall<br />...
Facebook pages are not free.  <br />They cost TIME.<br />Once your page is built, plan for 15 - 30 minutes a day for a cou...
1.  The pages are public, which makes them <br />visible to search engines.<br />2.  New content that you create on a page...
Why are Facebook Pages Best for Business?<br /> 3.  Tabs on a facebook page can be customized.<br />
Why are Facebook Pages Best for Business?<br />4.  Pages allow you to create a landing page<br />
Why are Facebook Pages Best for Business?<br />5.  Facebook allows you to place targeted ads that link to specific tabs.<b...
Why are Facebook Pages Best for Business?<br />6.  Facebook provides a page analysis tool called Insights<br />
Before you create a page<br />1.  Get your personal profile in order.<br />Find friends in your area or niche.  <br />3.  ...
How to Create a Page!<br />It’s pretty darn easy. Really.<br />Go to www.facebook.com/pages/create.php<br />Select a Busin...
www.Facebook.com/LedyardRealEstate<br />
www.Facebook.com/LedyardCT<br />
5.  Customize your tabs.  Or not.<br />Facebook provides Wall, Info, Photos, Discussions, Reviews, Events, Notes and Video...
Missoula on Facebook<br />
6.  Choose your landing page<br />You can select which tab opens for new visitors.<br />
7.  Use Good Content.  Period.  <br />
Share Photos<br />
Become a Resource<br />
Encourage Community Involvement<br />
8.  Find pages in your community that will be interesting to your fans.  Click “add page to my favorites”.  Let them know ...
My Facebook Strategy:<br />The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a...
Hi Linda,<br /> <br />My name is Drew Warmath. I just wanted to thank you for taking the time to put together the Ledyard ...
Tips and Tricks<br />Remove annoying stuff.<br />
Remember.<br />Google Never Forgets.<br />
Facebook News FeedTop News VS Most Recent algorithmically-generated view <br />
Create Lists<br />P.S.  When you receive a friend request you can chose which  list a friend belongs in.<br />
Resources<br />
www.Facebook.com/60in60<br />
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LI MLS Tech Fair - Facebook Pages

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You need the right strategy and a good plan to build relationships on Facebook. Don't worry about the technology, it just takes good content to create a successful Facebook Page.

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  • Kevin Kelly really changed our thinking with his post about 1,000 true fans.Kevin Kelly really changed our thinking with his post about 1,000 true fans.Invited to a group mixer. (go to invitations)
  • Transcript of "LI MLS Tech Fair - Facebook Pages"

    1. 1. Facebook Pages for Real EstateWhy most agents get it wrong!<br />
    2. 2.
    3. 3.
    4. 4. The Rules:<br />Anything I say today could be outdated tomorrow.<br />What I say is mostly my opinion. You can probably do it bigger, better, or different.<br />I am not a geek. Facebook is more about content than it is about technology.<br />
    5. 5. Facebook Personal Profile??<br />Facebook Fan Page?? Facebook Business Page??<br />Facebook Public Profile??<br />Who am I<br />
    6. 6. Facebook Site Governance: Statement of Rights and Responsibilities <br />(updated 8/11/09)<br />Section 4, Point 2 <br />“You will not use your personal profile for your own commercial gain.“<br />
    7. 7. A Facebook Profile should be used <br />to represent an individual. <br />Status<br /> Tabs<br />Photo<br />The Wall<br />Your Blurb<br />
    8. 8.
    9. 9. Facebook pages are not free. <br />They cost TIME.<br />Once your page is built, plan for 15 - 30 minutes a day for a couple weeks. And then 10 minutes a day to maintain..<br />
    10. 10. 1. The pages are public, which makes them <br />visible to search engines.<br />2. New content that you create on a page will <br />show up in the newsfeed of fans.<br />Why are Facebook Pages Best for Business?<br />
    11. 11. Why are Facebook Pages Best for Business?<br /> 3. Tabs on a facebook page can be customized.<br />
    12. 12.
    13. 13. Why are Facebook Pages Best for Business?<br />4. Pages allow you to create a landing page<br />
    14. 14. Why are Facebook Pages Best for Business?<br />5. Facebook allows you to place targeted ads that link to specific tabs.<br />
    15. 15. Why are Facebook Pages Best for Business?<br />6. Facebook provides a page analysis tool called Insights<br />
    16. 16. Before you create a page<br />1. Get your personal profile in order.<br />Find friends in your area or niche. <br />3. Become a fan of local pages and participate.<br />4. Take lots of local photos<br />
    17. 17. How to Create a Page!<br />It’s pretty darn easy. Really.<br />Go to www.facebook.com/pages/create.php<br />Select a Business Category.<br />Choose a Name. Think carefully about this.<br />Fill in available basic and detailed fields, add photo or logo and a blurb about your business.<br />
    18. 18. www.Facebook.com/LedyardRealEstate<br />
    19. 19. www.Facebook.com/LedyardCT<br />
    20. 20. 5. Customize your tabs. Or not.<br />Facebook provides Wall, Info, Photos, Discussions, Reviews, Events, Notes and Video. <br />You can add additional tabs from applications or create custom tabs.<br />
    21. 21. Missoula on Facebook<br />
    22. 22. 6. Choose your landing page<br />You can select which tab opens for new visitors.<br />
    23. 23. 7. Use Good Content. Period. <br />
    24. 24. Share Photos<br />
    25. 25.
    26. 26. Become a Resource<br />
    27. 27. Encourage Community Involvement<br />
    28. 28. 8. Find pages in your community that will be interesting to your fans. Click “add page to my favorites”. Let them know what you’ve done and they may return the favor.<br />When you have 25 fans, select a user name <br /> www.facebook.com/username<br />
    29. 29. My Facebook Strategy:<br />The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen.<br />……..Seth Godin<br />
    30. 30. Hi Linda,<br /> <br />My name is Drew Warmath. I just wanted to thank you for taking the time to put together the Ledyard CT page on Facebook. My family moved to Gales Ferry in 1964. I moved away in 1990, but my mother still resides on Pine Lock Drive.<br /> <br />I have just spent more than an hour browsing your FB page and your blog at simplyledyard. What wonderful memories I have; from working summers at the Up-Down Sawmill, to driving through 6 inches of water on the "old" Sandy Hollow Road. It's been a delightful journey back through time.<br /> <br />Thanks again!<br />Drew<br />
    31. 31. Tips and Tricks<br />Remove annoying stuff.<br />
    32. 32. Remember.<br />Google Never Forgets.<br />
    33. 33. Facebook News FeedTop News VS Most Recent algorithmically-generated view <br />
    34. 34. Create Lists<br />P.S. When you receive a friend request you can chose which list a friend belongs in.<br />
    35. 35. Resources<br />
    36. 36. www.Facebook.com/60in60<br />
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