LI MLS Tech Fair - Facebook Pages
Upcoming SlideShare
Loading in...5
×
 

LI MLS Tech Fair - Facebook Pages

on

  • 761 views

You need the right strategy and a good plan to build relationships on Facebook. Don't worry about the technology, it just takes good content to create a successful Facebook Page.

You need the right strategy and a good plan to build relationships on Facebook. Don't worry about the technology, it just takes good content to create a successful Facebook Page.

Statistics

Views

Total Views
761
Views on SlideShare
761
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Kevin Kelly really changed our thinking with his post about 1,000 true fans.Kevin Kelly really changed our thinking with his post about 1,000 true fans.Invited to a group mixer. (go to invitations)

LI MLS Tech Fair - Facebook Pages LI MLS Tech Fair - Facebook Pages Presentation Transcript

  • Facebook Pages for Real EstateWhy most agents get it wrong!
  • The Rules:
    Anything I say today could be outdated tomorrow.
    What I say is mostly my opinion. You can probably do it bigger, better, or different.
    I am not a geek. Facebook is more about content than it is about technology.
  • Facebook Personal Profile??
    Facebook Fan Page?? Facebook Business Page??
    Facebook Public Profile??
    Who am I
  • Facebook Site Governance: Statement of Rights and Responsibilities
    (updated 8/11/09)
    Section 4, Point 2
    “You will not use your personal profile for your own commercial gain.“
  • A Facebook Profile should be used
    to represent an individual.
    Status
    Tabs
    Photo
    The Wall
    Your Blurb
  • Facebook pages are not free.
    They cost TIME.
    Once your page is built, plan for 15 - 30 minutes a day for a couple weeks. And then 10 minutes a day to maintain..
  • 1. The pages are public, which makes them
    visible to search engines.
    2. New content that you create on a page will
    show up in the newsfeed of fans.
    Why are Facebook Pages Best for Business?
  • Why are Facebook Pages Best for Business?
    3. Tabs on a facebook page can be customized.
  • Why are Facebook Pages Best for Business?
    4. Pages allow you to create a landing page
  • Why are Facebook Pages Best for Business?
    5. Facebook allows you to place targeted ads that link to specific tabs.
  • Why are Facebook Pages Best for Business?
    6. Facebook provides a page analysis tool called Insights
  • Before you create a page
    1. Get your personal profile in order.
    Find friends in your area or niche.
    3. Become a fan of local pages and participate.
    4. Take lots of local photos
  • How to Create a Page!
    It’s pretty darn easy. Really.
    Go to www.facebook.com/pages/create.php
    Select a Business Category.
    Choose a Name. Think carefully about this.
    Fill in available basic and detailed fields, add photo or logo and a blurb about your business.
  • www.Facebook.com/LedyardRealEstate
  • www.Facebook.com/LedyardCT
  • 5. Customize your tabs. Or not.
    Facebook provides Wall, Info, Photos, Discussions, Reviews, Events, Notes and Video.
    You can add additional tabs from applications or create custom tabs.
  • Missoula on Facebook
  • 6. Choose your landing page
    You can select which tab opens for new visitors.
  • 7. Use Good Content. Period.
  • Share Photos
  • Become a Resource
  • Encourage Community Involvement
  • 8. Find pages in your community that will be interesting to your fans. Click “add page to my favorites”. Let them know what you’ve done and they may return the favor.
    When you have 25 fans, select a user name
    www.facebook.com/username
  • My Facebook Strategy:
    The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen.
    ……..Seth Godin
  • Hi Linda,
     
    My name is Drew Warmath. I just wanted to thank you for taking the time to put together the Ledyard CT page on Facebook. My family moved to Gales Ferry in 1964. I moved away in 1990, but my mother still resides on Pine Lock Drive.
     
    I have just spent more than an hour browsing your FB page and your blog at simplyledyard. What wonderful memories I have; from working summers at the Up-Down Sawmill, to driving through 6 inches of water on the "old" Sandy Hollow Road. It's been a delightful journey back through time.
     
    Thanks again!
    Drew
  • Tips and Tricks
    Remove annoying stuff.
  • Remember.
    Google Never Forgets.
  • Facebook News FeedTop News VS Most Recent algorithmically-generated view
  • Create Lists
    P.S. When you receive a friend request you can chose which list a friend belongs in.
  • Resources
  • www.Facebook.com/60in60