More than 120 million users log on at least once a day
More than 30 million users update their status at least once each day
More than 8 million users become fans of Pages each day
More than 1 billion photos and 10 million videos are uploaded each month
More than 30 million users access Facebook through their mobile device
Who am I? Facebook Profile??? Facebook Group??? Facebook Fan Page???Facebook Business Page??? Who am I
Facebook Profile A facebook profile should be used to represent an individual. Profile You have a “profile if under your photo or logo it says “Edit my Profile”. You have a page if under your photo or logo it says “Edit my Page.”
Status Tabs Photo Your Blurb The Wall Profile part 2 Connections are called Friends
Facebook Group A group is used by clubs and organizations to engage their members. Group Connections are called Members Discussion Board *A Group wall doesn’t allow for photo, video, or link attachments. Posts do not show up in a member’s news feed. The Wall*
Facebook Business Page Custom Tabs Custom Graphics Connections are called Fans.
Facebook Site Governance: Statement of Rights and Responsibilities (updated 8/11/09) Section 4, Point 2 “You will not use your personal profile for your own commercial gain.“ This is scary.
The pages are public, which makes them visible to search engines. New content that you create on a page will show up in the newsfeed of fans. A page can have an unlimited number of fans. Why are Facebook Pages Best for Business?
Why are Facebook Pages Best for Business? Tabs on a facebook page can be customized.
Why are Facebook Pages Best for Business? Facebook allows you to place targeted ads that link to specific tabs.
Why are Facebook Pages Best for Business? Facebook provides a page analysis tool called Insights
Why are Facebook Pages Best for Business? Pages allow you to create a landing page
How to Create a Page! It’s pretty darn easy. Really. Click on the Ads and Pages Icon. (Bottom left hand corner) Click on Create a Page. Select a Business Category. Choose a Name. Click on Create Page. Fill in available basic and detailed fields, add photo or logo and a blurb about your business. (Different business will have different fields.) Customize your tabs.
Customize your tabs. Facebook provides Wall, Info, Photos, Discussions, Reviews, Events, Notes and Video. You can add additional tabs from applications or create custom tabs. 7. Choose your landing page You can select which tab opens for new visitors.