ECAR - Facebook Pages & Linked In
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Understanding Facebook & Linked In...A Beginner's Connection. 9/14/2011

Understanding Facebook & Linked In...A Beginner's Connection. 9/14/2011

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  • First website in 1995. First blog in February 2006.
  • Kevin Kelly really changed our thinking with his post about 1,000 true fans.Kevin Kelly really changed our thinking with his post about 1,000 true fans.Invited to a group mixer. (go to invitations)

ECAR - Facebook Pages & Linked In Presentation Transcript

  • 1. FACEBOOK & Linked in101 for Real Estate
  • 2.
  • 3. Social Media
    Has changed the way people buy and sell real estate.
    Are you ready?
    Social Media - Enables real estate agents to serve and communicate with clients using free or inexpensive online tools without the investment of expensive software and equipment.
    Social Media Revolution
  • 4. The Rules:
    What I say is mostly my opinion. You can probably do it bigger, better, or different.
    If you don’t apply what you learnin 7 Days, you probably won’t.
    It is more about good content than
    it is about technology.
    Anything I say today could be outdated tomorrow.
  • 5. Anything I say today could be outdated tomorrow.
  • 6.
  • 7. Social Media is not Free.
    It costs time.
    Plan for 30 minutes a day to start.Then 10-15 minutes a day.
    Do it right or don’t do it.
  • 8.
  • 9. Facebook Facts
    There are more than 750 million active* users.
    There are more than 250 million active users currently accessing Facebook through their mobile devices.The average user has 130 friends.
    The average user is connected to 80 community pages, groups and events.
    More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
    *users who have returned to the site in the last 30 days
  • 10. Who should I be?
    Facebook Profile???
    Facebook Business Page???
    Facebook Group???
    Who am I
  • 11. Facebook Site Governance: Statement of Rights and Responsibilities
    (updated 8/11/09)
    Section 4, Point 2
    “You will not use your personal profile for your own commercial gain.“
  • 12. A Facebook Profile must only be used
    to represent an individual.
  • 13. Create Lists – For several reasons!
  • 14. 1. Post to Specific People or Lists
  • 15. Post to Specific People or Lists
  • 16. 2. Helps with Privacy Issues
    Remember: Google Never Forgets
  • 17. Privacy Settings
  • 18. 3. Improve your Edge Rank to those that matter
    95% of Facebook users view the Top News only
  • 19.
  • 20. Improve your EdgeRank
    Affinity Score – How close is the connection between the creator and the viewing user. Affinity Score is all about relationships. The more you interact with Facebook users, the higher the EdgeRank of your posts, and the higher your posts appear on the walls of your friends.
    Facebook rewards you for building personal relationships. Invest time reading, commenting on, liking, and sharing other people’s content.
  • 21. Improve your EdgeRank
    Weight – Use photos, videos, full links.
    P.S. Keep it short and sweet. Posts that contain less than 80 characters have a 27% higher rate of engagement. Jimmy Mackin
  • 22. Things not to do on Facebook
  • 23. Things not to do on Facebook
  • 24.
  • 25. Creating a Business Page?
    Before you create a page
    1. Get your personal profile in order.
    2. Find friends in your area.
    3. Become a fan of local pages and participate.
    4. Take lots of local photos
  • 26. 1. The pages are public, which makes them
    visible to search engines.
    2. New content that you create on a page will
    show up in the newsfeed of fans.
    Why are Facebook Pages Best for Business?
  • 27. Why are Facebook Pages Best for Business?
    Pages can be customized.
  • 28.
  • 29. Why are Facebook Pages Best for Business?
    Pages allow you to create a landing page
  • 30. Why are Facebook Pages Best for Business?
    Facebook allows you to place targeted ads that link to specific tabs.
  • 31. Why are Facebook Pages Best for Business?
    Facebook provides a page analysis tool called Insights
  • 32. Facebook provides a page analysis tool called Insights.
  • 33. My Facebook Page Strategy:
    The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen. ……..Seth Godin
  • 34. Facebook strategy?
  • 35. Nancy Minor on Facebook
  • 36.
  • 37. www.Facebook.com/LedyardCT
  • 38.
  • 39.
  • 40.
  • 41. Hi Linda,
     
    My name is Drew Warmath. I just wanted to thank you for taking the time to put together the Ledyard CT page on Facebook. My family moved to Gales Ferry in 1964. I moved away in 1990, but my mother still resides on Pine Lock Drive.
     
    I have just spent more than an hour browsing your FB page and your blog at simplyledyard. What wonderful memories I have; from working summers at the Up-Down Sawmill, to driving through 6 inches of water on the "old" Sandy Hollow Road. It's been a delightful journey back through time.
     
    Thanks again!
    Drew
  • 42. Create a group
  • 43.
  • 44.
  • 45.
  • 46. 5 Places To Repeat Keywords
    1
    2
    3
    4
    5
  • 47. 5 Places To Repeat Keywords
    1
    Professional Headline
    2
    Position
  • 48. 3 Summary
  • 49.
  • 50. "You have brains in your head. You have feet in your shoes.
    You can steer yourself any direction you choose.
    You're on your own, and you know what you know.
    And you are the one who'll decide where you'll go.
    Oh the places you'll go."
    - Dr. Seuss
  • 51. Resources
  • 52. Resources
    www.InsideFacebook.com
    (The Facebook Marketing Bible)
    www.AllFacebook.com
    (Facebook Privacy Guide)
    www.Mashable.com