Social Media Has changed the way people buy and sell real estate. Are you ready? Social Media - Enables real estate agents to serve and communicate with clients using free or inexpensive online tools without the investment of expensive software and equipment. Social Media Revolution
The Rules: What I say is mostly my opinion. You can probably do it bigger, better, or different. If you don’t apply what you learnin 7 Days, you probably won’t. It is more about good content than it is about technology. Anything I say today could be outdated tomorrow.
Anything I say today could be outdated tomorrow.
Social Media is not Free. It costs time. Plan for 30 minutes a day to start.Then 10-15 minutes a day. Do it right or don’t do it.
Facebook Facts There are more than 750 million active* users. There are more than 250 million active users currently accessing Facebook through their mobile devices.The average user has 130 friends. The average user is connected to 80 community pages, groups and events. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. *users who have returned to the site in the last 30 days
Who should I be? Facebook Profile??? Facebook Business Page??? Facebook Group??? Who am I
Facebook Site Governance: Statement of Rights and Responsibilities (updated 8/11/09) Section 4, Point 2 “You will not use your personal profile for your own commercial gain.“
A Facebook Profile must only be used to represent an individual.
Create Lists – For several reasons!
1. Post to Specific People or Lists
Post to Specific People or Lists
2. Helps with Privacy Issues Remember: Google Never Forgets
3. Improve your Edge Rank to those that matter 95% of Facebook users view the Top News only
Improve your EdgeRank Affinity Score – How close is the connection between the creator and the viewing user. Affinity Score is all about relationships. The more you interact with Facebook users, the higher the EdgeRank of your posts, and the higher your posts appear on the walls of your friends. Facebook rewards you for building personal relationships. Invest time reading, commenting on, liking, and sharing other people’s content.
Improve your EdgeRank Weight – Use photos, videos, full links. P.S. Keep it short and sweet. Posts that contain less than 80 characters have a 27% higher rate of engagement. Jimmy Mackin
Things not to do on Facebook
Things not to do on Facebook
Creating a Business Page? Before you create a page 1. Get your personal profile in order. 2. Find friends in your area. 3. Become a fan of local pages and participate. 4. Take lots of local photos
1. The pages are public, which makes them visible to search engines. 2. New content that you create on a page will show up in the newsfeed of fans. Why are Facebook Pages Best for Business?
Why are Facebook Pages Best for Business? Pages can be customized.
Why are Facebook Pages Best for Business? Pages allow you to create a landing page
Why are Facebook Pages Best for Business? Facebook allows you to place targeted ads that link to specific tabs.
Why are Facebook Pages Best for Business? Facebook provides a page analysis tool called Insights
Facebook provides a page analysis tool called Insights.
My Facebook Page Strategy: The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen. ……..Seth Godin
Nancy Minor on Facebook
My name is Drew Warmath. I just wanted to thank you for taking the time to put together the Ledyard CT page on Facebook. My family moved to Gales Ferry in 1964. I moved away in 1990, but my mother still resides on Pine Lock Drive.
I have just spent more than an hour browsing your FB page and your blog at simplyledyard. What wonderful memories I have; from working summers at the Up-Down Sawmill, to driving through 6 inches of water on the "old" Sandy Hollow Road. It's been a delightful journey back through time.
Thanks again! Drew
Create a group
5 Places To Repeat Keywords 1 2 3 4 5
5 Places To Repeat Keywords 1 Professional Headline 2 Position
"You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You're on your own, and you know what you know. And you are the one who'll decide where you'll go. Oh the places you'll go." - Dr. Seuss