Blogging And Social NetworkingPresentation Transcript
*Enables real estate agents to serve and communicate with clients using free or inexpensive online tools without the investment of expensive software and equipment. Social Media Revolution Has changed the way people buy and sell real estate. Are you ready?
Facebook added 100 million users IN 9 MONTHS . The fastest growing segment on Facebook is 55-65 year old females. You Tube is the second largest search engine in the world It serves up 1 billion downloads A DAY . 80% of companies use LinkedIn to find and screen employees. In 2009, Boston College stopped distributing email addresses to incoming freshmen. 35% of book sales on Amazon are for the Kindle . More than 1.5 million pieces of content ( web links, news stories, blog posts, photos, videos etc.) are shared on Facebook DAILY . 1 out of 8 couples married in the US last year met via social media .
Online Diary or Web Log
Primarily Text but may include photos, video, links
Commentary displayed in reverse chronological order
The collective community of all blogs is known as the “ blogosphere.” It is estimated there are over one million blogs in the blogosphere .
What’s the difference?
Website = Static
Blog = Dynamic
“ If your business is crappy, a blog won’t help.” - Linda Davis, Inman Connect, San Francisco – 2008
SEO? Search Engine Optimization or YEO? You Engaging Others
YEO? “ You Engaging Others” Focus first and foremost on providing value to the reader. Instead of being a “writer,” think about being an “educator .” 55 Comments
Brett Ellis Chris Griffith
Island’s End Golf Course Long Island 2007 Other Reasons to Blog? Blogging opens doors and provides opportunities
In a crowded marketplace, where your potential clients and customers have lots of choices, you can stand out by being just slightly famous. It’s not about being all things to all people, but being a mini- celebrity to the right people. It’s about targeting your market and developing a reputation as a great resource – trustworthy, knowledgeable, and close-at-hand.” Steven Van Yoder Get Slightly Famous
Read and learn from other Real Estate Bloggers Agent Genius Active Rain Your Local Newspaper Blogs
Define your Audience
It’s probably too late to jump into the national blogger pool.
Find a Niche.
Who are you talking to?
Decide on a blog platform.
What is your budget?
How tech savvy are you?
REAL ESTATE SPECIFIC
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CUSTOM REAL ESTATE BLOGS
Real Estate Blog Sites $
Real Estate Tomato $
NOT INDUSTRY SPECIFIC
Chicago Real Estate Local
St. Paul Real Estate
Hosted Blogging Platforms
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National Real Estate Blogs
Group Real Estate Blogs
Local Real Estate Blogs
“ Hyper Local” Real Estate Blogs
Hyper Local Blog
If you can use email, you can blog. Really.
http://lindadavis.posterous.com/ You don’t have to have a cell phone that takes photos to post on Posterous!
So my theory is this. Like any endeavor, you make a choice when you start a blog. You either put in some effort to make something engaging and creative that builds community, or you toss a “me too” onto the growing pile of repetitive, navel-gazing content.” Margaret Mason No One Cares What You Had For Lunch
What’s your passion?
Blog at least once a week
Consider using a guest blogger
Plan regular features
Have a “blog ideas” notebook
Add photos & video for interest
Carry a camera everywhere
Istock Photo for stock photos
Flip Video and You Tube
Blogging isn’t about technology. It is about good content. Use interesting headlines, links and photos
Social Networking Sites to Engage the Consumer
The National Association of REALTORS @ reports that 92% of home buyers used the Internet in 2008. Real estate Web 2.0 giants Zillow and Trulia each report traffic in the neighborhood of 5 million unique visitors each month.
Why is Social Networking Important??
Danger Danger Danger Danger Danger Danger Danger Danger Danger YOU CAN’T DO IT ALL!!!
You are not alone.
More than 250 Million active users
The average user has 120 friends on the site
More than 120 million users log on at least once a day
More than 30 million users update their status at least once each day
More than 8 million users become fans of Pages each day
More than 1 billion photos and 10 million videos are uploaded each month
More than 30 million users access Facebook through their mobile device
Who am I?
Facebook Site Governance: Statement of Rights and Responsibilities (updated 8/11/09) Section 4, Point 2 “ You will not use your personal profile for your own commercial gain. “ This is scary.
Facebook Profile A facebook profile should be used to represent an individual. You have a “profile if under your photo or logo it says “Edit my Profile”. You have a page if under your photo or logo it says “Edit my Page.”
Status Tabs The Wall Your Blurb Connections are called Friends Photo
Facebook Group A group is used by clubs and organizations to engage their members. Connections are called Members Discussion Board The Wall* *A Group wall doesn’t allow for photo, video, or link attachments. Posts do not show up in a member’s news feed.
Custom Tabs Custom Graphics Connections are called Fans.
Why are Facebook Pages Best for Business? The pages are public, which makes them visible to search engines. New content that you create on a page will show up in the newsfeed of fans. A page can have an unlimited number of fans.
Tabs on a facebook page can be customized. Why are Facebook Pages Best for Business?
Facebook allows you to place targeted ads that link to specific tabs. Why are Facebook Pages Best for Business?
Facebook provides a page analysis tool called Insights Why are Facebook Pages Best for Business?
Pages allow you to create a landing page Why are Facebook Pages Best for Business?
How to Create a Page! It’s pretty darn easy. Really.
Click on the Ads and Pages Icon.
(Bottom left hand corner)
Click on Create a Page.
Select a Business Category.
Choose a Name.
Click on Create Page.
Fill in available basic and detailed fields, add photo or logo and a blurb about your business. (Different business will have different fields.)
Customize your tabs.
Customize your tabs.
7. Choose your landing page You can select which tab opens for new visitors.
You can add additional tabs from applications or create custom tabs.
8. Add good content*. Period. *Use links, photos, videos, blog posts P.S. This is not good content.
My Facebook Strategy: The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen. ……..Seth Godin
Applications There are over 55,000 Facebook applications to choose from.
Tips and Tricks Send your PAGE updates to Twitter. Remove annoying stuff. Send your Twitter Stream to Facebook.
Find PeopleYou Email People Search Classmates Search Co-Worker Search Name Search Suggestions Or you can use your investigative skills. Find Friends
Iphone + Facebook = Very Cool Post audio to Facebook
Resources www.InsideFacebook.com www.AllFacebook.com Email me for an ebook about Facebook. [email_address]
Online Resume Business Network Linked In
Twitter in Plain English
Follow relevant accounts www.search.twitter.com
Twitter Lingo http://business.twitter.com/twitter101/ To follow somebody is to subscribe to their message. A tweet is an individual message A DM or direct message is a private message on Twitter. RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit. Trending topics are the most-discussed terms on Twitter at any given moment.
Twitter Lingo @username is a public message to or about an individual on Twitter A hashtag – the # symbol followed by a term, is a way of catagorizing all the posts on a topic. Shortened URL’s – To fit links into the short messages, Twitter shrinks some URL’s down automatically http://business.twitter.com/twitter101/
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