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An introduction to SEO and how bloggers can affect a change in page rank

An introduction to SEO and how bloggers can affect a change in page rank

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  • In the “good old days” of consumers using the Telephone Directory Yellow Pages to find businesses, some business owners realized the importance of being the first company listed under a heading and deliberately chose names that started with the letter “A” or “AA” because they wanted to be the first business listed under the listing category. - My first full time job out of high school was with a Restaurant Equipment Supply company in Shirlington, VA that was named AABCO because the founders of the business wanted to be the first listing in the Yellow Pages.
  • Having a web page that was designed three or four or more years ago is no longer Search Engine Friendly. Guidelines have changed, and what used to be Search Engine Friendly then is completely ignored, or penalized now. Keywords are the words that someone would type in a search engine that describes the product or service your web page is promoting.
  • One day some smart-aleck writer created a web log with the domain Weblog.com and on his title page he decided to change where the space between the two words went and typed “We Blog”. People liked that and the word “Blog” became the accepted name for this type of online journal.
  • Transcript

    • 1. What’s in it for me? An introduction toSearch EngineOptimization, PageRank, and how Blogscan help yourbusiness grow usinga Web Page on theInternet. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 1
    • 2. Brought to you by your friendlybloggers at 2 Market 2 Market Your Dot Com In today’s extremely competitive world, more consumers are turning to the Internet to find the local businesses that they want to use. If you are in business, if you want customers to find you, you need to have your own web page with your own domain name. But just having a web page is not enough; you must market your web page so that your potential customers can find you easily. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 2
    • 3. Why does my business need a website? Help customers find out about you Attract new customers Sell more products or services 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 3
    • 4. How do people find my website? Type your URL directly into the address bar Click on a link from another website Use an Internet directory like the YellowPages, Super Pages, City Search, orLocal.com They search for key words into a searchengine 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 4
    • 5. What is a search engine? A search engine is a website that isused by a person that is looking forinformation on the Internet. There are several different popularsearch engines on the Internet. Google is the most popular searchengine. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 5
    • 6. What is Search Engine Optimization? Search Engine Optimization is oftencalled “SEO.” SEO is a process taken to help a webpage be found easily by a search engine.Page rank is one of the most importantfactors. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 6
    • 7. What Is Page Rank? Page rank is an assessment of value ofa web page that ranges from 0 to 10. The higher the page rank, the higherthe value. Most web pages have a 0 rank. Page rank is updated an average offour times per year. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 7
    • 8. Page Rank is important The highest page ranked website is thefirst result immediately below the paidadvertisements when a Google search isperformed. The majority of consumers do businesswith one of the results found on the firstpage of Google search results. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 8
    • 9. Who assigns page rank? Google (The most important rank, thereforethis presentation focuses on Google.) Alexa Compete There may be more…… 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 9
    • 10. When is Page Rank assigned? Page Rank is assigned after Google does aprocedure called “indexing.” It is also called a“sweep.” The sweep includes every web page inexistence and takes several days to complete. Google performs a sweep approximately fourtimes a year, sometimes more often. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 10
    • 11. How can my web page get higher Page Rank? Make your web page search engine“friendly.” Update your web page frequently. Use good linking strategies. Use social media. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 11
    • 12. How can I make my web page search engine friendly? Use the most recent HTML code thatGoogle supports Use important keywords throughout theweb page and in the right places Consider hiring a professional thatspecializes in designing web pages 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 12
    • 13. How often should web pages be updated? Google rewardsweb pages that areupdated frequentlyand penalizes thosethat are not. Ideallyweb pages should beupdated at least fivetimes a month. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 13
    • 14. What is a link? A link is a part of a web page, oftenhighlighted with a different color, and has specialcode and attributes that only the Internet “sees.” A clicked link will send the reader to adifferent area of the Internet. That area is calledthe “target.” There are two different “attributes” of links. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 14
    • 15. Tell me about attributes… Two “attributes” of links are called“dofollow” and “nofollow.” The “dofollow” attribute helps the targetpage increase page rank- even if the linkis NEVER clicked. The “nofollow” attribute has no effecton the page rank of the target page. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 15
    • 16. What are good linking strategies? Use internal links on your web page Only give out-links to reputable pages.Make most of them “nofollow” links. Get back-links to your web page. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 16
    • 17. What are Internal links? Internal links are inside a web pagethat targets other parts of the same webpage. Internal links can help make Googlethink that your web page is “relevant.”That is thought to be a good thing. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 17
    • 18. What are out-links Out-links are links on your web page thatpoint to a target web page that has a differentURL. Out-links can be “follow” or “no follow.” Giving “follow” out-links to web pages thatGoogle finds to be “questionable” can result inyour own web page’s page rank being lowered. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 18
    • 19. What is a “questionable” web page? Google will “Questionable”penalize a web pages“questionable” web Compete withpage by lowering the Google’s advertisingpage rank, and serviceslowering the page Appear to berank of any other web “spammy” – full of nothing but adspage that is giving it Promote gambling,“follow” links. pornography, and/or pills 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 19
    • 20. What are back-links? Back-links are links that come into yourweb page from a different web page. Back-links can be “nofollow” or“dofollow.” “Follow” back-links are a vital part ofpage rank. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 20
    • 21. How can I get back-links to my web page? Online directories Text-link advertising PPC ads Organic links from other web pages PPV ads (called context links) Affiliate Marketing Reciprocal links 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 21
    • 22. What is social media?Blogs Linkd InFacebook Branch OutTwitter MySpace 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 22
    • 23. What is a blog? A blog is a type of web page that is designedto act as a type of journal. There were 255 million websites on theInternet in 2010 (according tohttp://royal.pingdom.com) In 2010 there were 152 million blogs on theInternet. (according to http://royal.pingdom.com) 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 23
    • 24. How can a blog help increase my business? You can create a blog of your own thatis specifically about your business or areaof expertise. A blog can be used as your mainwebsite for your business, and is easy tomaintain and update. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 24
    • 25. How can other people’s blogsincrease the page rank of my web page? Assuming that the other blogs have apage rank greater than 0, their “follow”links targeting you web page will helpincrease your web page’s page rank. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 25
    • 26. How can I get those blogs to give me backlinks? You can sponsor an article within the blog by contacting the blogger directly.. You can sign up with marketing agencies. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 26
    • 27. What kind of backlinks will blogs provide? Different bloggers have differentpreferences, so you have to do yourhomework and ask the individual blogger,or the advertising agency that representsthe blogger. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 27
    • 28. But the blog’s back-link does notlook like an ad. That concerns me. That, my little piggies, is the beauty ofsocial media. In a context-link the back-link in a blog is provided as a part of anatural sentence. It is not supposed tolook like an ad for any one company. It issupposed to look like a natural part of asentence. Even if no one ever sees thatpage, the existence of that back-link ishelping to increase the page rank of thetarget page. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 28
    • 29. We are here to help! We have been professional bloggers for overfour years. Combined we have over twelve yearsexperience. We have blogged for many well-knowncompanies and have learned a lot of the tricks ofthe trade Please consider hiring our consultingservices for your web page marketing needs. 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 29
    • 30. What’s my next step? For your customized, small business internet marketing andwebsite marketing campaign, please contact us: Linda Bradshaw Linda@2market2marketyour.com (540) 905-1004 Monday through Friday, 9:00 am – 5:00 pm Lori Horton Lori@2market2marketyour.com (540) 931-6859 Monday through Friday, 1:00 pm – 9:00 pm 2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 30