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Qr codes quiet revolution or quite redundant

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In a recent post called “QR Codes: Quiet Revolution or Quite Redundant?” I posed the question “QR Codes: Here To Stay or Fade Away?”. It seems that the consensus is on the “here to stay” ...

In a recent post called “QR Codes: Quiet Revolution or Quite Redundant?” I posed the question “QR Codes: Here To Stay or Fade Away?”. It seems that the consensus is on the “here to stay” (enhance and evolve). My post described 10 use cases of QR codes and asked for your examples.
The SlideShare material includes all the references from the original post plus 5 bonus examples and reference links. Check it out and provide your feedback.

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    Qr codes quiet revolution or quite redundant Qr codes quiet revolution or quite redundant Presentation Transcript

    • QR Codes:Quiet Revolution orQuite Redundant? Lina Arseneault 12/19/2011
    • 10 QR Code Applications & Bonus Material As referenced in Café Lina Blog posthttp://cafelina.me/2011/12/01/qr-codes-quiet- revolution-or-quite-redundant/ 12/19/2011
    • La révolution tranquille (Quiet Revolution)O 1960s period of intense change in the province of QuébecO Characterized by the rapid secularization of society, the creation of a welfare state (État- providence) and a re- alignment of politicsO These changes ultimately shaped a distinct National Identity 12/19/2011 3
    • Here To Stay or Fade Away?O Will QR codes have their own digital “Quiet Revolution” or will they fade into oblivion because they lack purpose, identity and a sense of belonging? 12/19/2011 4
    • @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 5
    • 12/19/201 12/19/2011 6http://bcove.me/5rgq0eci 1
    • QR Code BasicsO QR (Quick Response) code is a two dimensional bar code originally designed for the automotive industry O Allow its contents to be decoded at high speed O QR code reader required on your mobile phoneO When you see a QR code in traditional media placements such as magazines or billboards O Take a picture of it with your phone’s camera and you’ll be directed to the embedded information of that code O Programmed destination could be a website, video, text message or telephone numberO Easy to create (using a QR generator application) and then embed into the physical world O With a minimal cost to entry, the possibilities for uses abound 12/19/2011 7
    • 3 Easy Steps 1. Select your QR reader app 2. Once activated, point at QR code (as if you were taking a picture) 3. App will auto-read the code and redirect you to its programmed location 12/19/2011 8
    • 10 QR Code Applications As referenced in Café Lina Blog posthttp://cafelina.me/2011/12/01/qr-codes-quiet- revolution-or-quite-redundant/ 12/19/2011
    • @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 10
    • California Department of Motor Vehicles O Easy access to online reservation system O No need to call, remember or type in a URL 12/19/2011 11
    • California Department of Motor Vehicles 12/19/2011 12
    • Drawbacks O Text heavy: not designed as a mobile site O Drill down steps O Requires expanding and typing 12/19/2011 13
    • @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 14
    • post-card mailer$xxxx _______________________ 12/19/2011 15
    • @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 16
    • @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 17
    • @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 18
    • @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 19
    • @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 20
    • The World’s Best Digital Marketing CampaignsO In the following tweet, Jeff Bullas references a post by Mark Schaefer who in turn introduces a brilliant SharePoint presentation by Gregory Pouy (gregfromparis): http://t.co/HouREJLFO Specific to QR codes, check out the 2nd and 3rd case studies featured in Gregory’s material 12/19/2011 21
    • http://www.businessesgrow.com/2011/11/30/the-worlds-best-digital-marketing-campaigns/@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 22
    • http://www.businessesgrow.com/2011/11/30/the-worlds-best-digital-marketing-campaigns/@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 23
    • @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 24
    • Bonus MaterialAdditional Examples & References 12/19/2011
    • HP Pavilion – San Jose,California, December 3rd 2011 12/19/2011 26
    • HP Pavilion 12/19/2011 27
    • … Unlike California DMV O Designed for mobile reading (not too text heavy) O One step call to action O Interaction with fans 12/19/2011 28
    • Designer QR codes from ParisO QRArt Form O The activation of print through the themes of art and dance O Designers across the world have modified these codes to provide a visual and interactive experience O Check them out at ineoscan.com 12/19/2011 29
    • Changing LibrariesO QR code library cardO Easily find and borrow hard copy and / or digital version of a bookO QR code + PIN = verified identityO Promote books or http://www.slideshare.net/cawa/qr-codes-5812505 events 12/19/2011 30
    • O Read the article 12/19/2011 31
    • Subcribe to the QRazy Timeshttp://paper.li/myweb2learn/1296177680 12/19/2011 32
    • More Info 12/19/2011 33
    • www.corporate-eye.com/blogO QR Code Scanning Skyrockets up 4549 Percent in Q1 2011 O http://www.corporate-eye.com/blog/2011/05/qr-code-scanning-skyrockets-up-4549- percent-in-q1-2011/O Use QR Codes so You Dont Get Thrown Away After Tradeshows O http://www.marketingprofs.com/articles/2011/6585/use-qr-codes-so-you-dont-get-thrown- away-after-tradeshows#ixzz1gdTUfXMKO What Do Consumers Want When They Scan QR Codes? O http://www.corporate-eye.com/blog/2011/05/what-do-consumers-want-when-they-scan- qr-codes/O QR Code Consumer Scanning is on the Rise O http://www.corporate-eye.com/blog/2011/08/qr-code-consumer-scanning-is-on-the-rise/O Brands Create Unique Print Ads with QR Codes O http://www.corporate-eye.com/blog/2011/11/brands-create-unique-print-ads-with-qr- codes/O Brands Increase Mobile Marketing Spending with a Local Focus O http://www.corporate-eye.com/blog/2011/11/brands-increase-mobile-marketing-spending- with-a-local-focus/ 12/19/2011 34
    • 10 QR Code Applications & Bonus Material As referenced in Café Lina Blog posthttp://cafelina.me/2011/12/01/qr-codes-quiet- revolution-or-quite-redundant/ 12/19/2011
    • O About CaféLina and Lina: http://cafelina.me/about/ O CaféLina Blog: http://cafelina.me/ O Twitter: @LinaArseneault O Email: lina@cafe-lina.com O LinkedIn: www.linkedin.com/in/linaarseneault O Slideshare: http://www.slideshare.net/Lina_Arseneault O High-Resolution Pictures on FlickrScan to find thispresentation online 12/19/2011
    • Lina’s Social ReachO When you create content or engage, you impact others. Klout measures influence online. View my Klout style and score at http://klout.com/#/LinaArseneaultO Your overall PeerIndex score is a relative measure of your online authority. This score reflects the impact of your online activities, and the extent to which you have built up social and reputational capital on the web. PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards. O View Lina’s overall Peerindex score.O Peerindex Listings O Author, consultant and coach, Raymond Morin curates a number of lists on Peerindex. You can find Lina on: O WEB Influencers WORLD O Over 1800 WEB professionals listed and ranked by social network influence (French/English) O Professionnels WEB (Francophonie) O + de 550 professionnels du WEB (francophonie) – Québec, Canada, France. Belgique, Suisse, Europe 12/19/2011 37