Marketing artfully q rart and not so pretty implementations of qr codes

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Marketing artfully q rart and not so pretty implementations of qr codes

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Marketing artfully q rart and not so pretty implementations of qr codes

  1. 1. Marketing Artfully:QRart and Not So Pretty Implementations of QR Codes Lina Arseneault 7/9/2012
  2. 2. Interactive FunO To fully benefit from the “pretty” aspects of the material in this presentation: O Get your smartphone O Install free i-nigma QR code reader app O Get ready to scan! 7/9/2012 2
  3. 3. i-nigma Key Benefit 7/9/2012 3
  4. 4. 7/9/2012 4
  5. 5. 7/9/2012 5
  6. 6. 7/9/2012 6
  7. 7. i-nigma Reach: Japanese QR code DoCoMo Commercial 7/9/2012 7 http://www.youtube.com/watch?v=OxFR6r-Dqk4
  8. 8. Remember to Scanthroughout the presentation http://www.i-nigma.com/Downloadi-nigmaReader.html 7/9/2012 8
  9. 9. What is QRart?O Artful, colored and creative quick response (QR) code designs 7/9/2012 9
  10. 10. QRart GratitudeO Following the publication of 2 cafélina blog posts O QR Codes: Quiet Revolution or Quite Redundant?, and O Encore! QR Codes: Here to Stay or Fade Away?”O I received an unexpected surprise O IneoScan gifted me a “made in Paris” artful version of a QR code that drives to my cafélina blog 7/9/2012 10
  11. 11. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 11
  12. 12. Marketing ArtfullyO IneoScan is an innovative Paris startup that is taking QR codes to a whole new O Following are a level by few designs fromO Blending QR code its QRxpo gallery and design to allow for the artful activation of print 7/9/2012 12
  13. 13. O Turn your seasonal wishes and business invitations into theater-worthy animated video productionsO Using your i-nigma app, scan this QRart code 7/9/2012 13
  14. 14. This QR code can dance 7/9/2012 14
  15. 15. QR DribbleO Whatever your sport, hobby, cause, business – there’s a way to contextualize a QR code that drives to a “call-to-action” 7/9/2012 15
  16. 16. Be the customer 7/9/2012 16
  17. 17. O Clear call to action 7/9/2012 17
  18. 18. View Before You Buy 7/9/2012 18
  19. 19. QRxpo: View Samples from IneoScan’s GalleryO Visit the galleryO Follow on Twitter @ineoscanO Creative designs by Jean-Michel http://ineoscan.com/site/albumphotodemo/index.html Roblin 7/9/2012 19
  20. 20. More Designer QR References by Kalvin KleenO kkmobilemarketingO Visit the galleryO Follow on Twitter @KalvinKleenO CONTACT@KALVINKLEEN.COM 7/9/2012 20
  21. 21. Designer QR Code Art GalleryO QRazystuff.comO Visit the galleryO Follow on Twitter @QRazystuff.com O http://www.youtube.com/watch?feature=play er_embedded&v=JCYVCfjra3o 7/9/2012 21
  22. 22. Not So Pretty O Ignoring the customer experience = Not so pretty implementations of QR codes 7/9/2012 22
  23. 23. Examples from the Print Edition of the Wall Street Journal 7/9/2012 23
  24. 24. O Tuesday, January 10, 2012 – Technology (page B5)O The right Call to action? O “Get an exclusive report at www.paloaltonetworks.com or scan QR code below.”O Same objective?O Same outcome?O Shared customer journey? 7/9/2012 24
  25. 25. 1 Web Journey 7/9/2012 25
  26. 26. 2 7/9/2012 26
  27. 27. 3 4 report 7/9/2012 27
  28. 28. 1 QR Code Journey2 3 7/9/2012 28
  29. 29. O CONGRATULATIONS! You get to read the report on a mobile device …O Registration results in a call-back and email follow-up 7/9/2012 29
  30. 30. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 30
  31. 31. 7/9/2012 31
  32. 32. Why didn’t you tell me thatin the original email or better yeton the QR mobile screen? 7/9/2012 32
  33. 33. 7/9/2012 33
  34. 34. Recommendations O Simplified customer journey O Fewer steps O Brevity is clarity O Don’t make me work too hard O Make it worth the effort O Web journey is not the same as a mobile journey O Be clear about your “call-to-action” O Get the report O Register for a demo 7/9/2012 34
  35. 35. Actionable MarketingO Mobile marketing is more actionable than other forms of web marketingO QR codes are linked to mobileO Design your QR customer journey with mobile in mind 7/9/2012 35
  36. 36. Book Ads from the Print Edition of the Wall Street Journal 7/9/2012 36
  37. 37. 7/9/2012 37Wall Street Journal, Saturday/Sunday January 7-8 2012, page C3
  38. 38. 7/9/2012 38Wall Street Journal, Saturday/Sunday January 7-8 2012, page C3
  39. 39. 7/9/2012 39
  40. 40. Clear call to action?Wall Street Journal, January 9 2012 7/9/2012 40
  41. 41. Starbucks Mobile AppO Digital coffee cardO and so much more, including O Built in QR code reader 7/9/2012 41
  42. 42. O In-store coupon January 13 2011O QRart design reinforces brandO Scan this code to vote for your favorite brand 7/9/2012 42
  43. 43. Vote for your favorite roastQRart design Screen 1 7/9/2012 43
  44. 44. Multi-Screen?Screen 1 Screen 2 7/9/2012 44
  45. 45. Multi-screen = Drop Off Rate? 7/9/2012 45 Screen 3 Screen 4
  46. 46. Starbucks’ Artful MarketingO QR Reader bundled in mobile appO New Starbucks promotions with QRartO Tracking and metricsO Customer engagement and feedbackO Steaming hot potential … 7/9/2012 46
  47. 47. Marketing Artfully with QR CodesO Mobile marketing is more actionableO Design the customer QR journey with mobile in mindO Clear call to actionO Brevity is clarity 7/9/2012 47
  48. 48. Actionable Marketing QR code life (mobile) Web mobile actionable life moment person 7/9/2012 48
  49. 49. Google Maps and QR codes 7/9/2012 49 http://www.brandchannel.com/home/post/QR-Marketing-Google-Maps.aspx
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  51. 51. O About CaféLina and Lina: O http://cafelina.me/about/ O CaféLina Blog: http://cafelina.me/ O Twitter: @LinaArseneault O Email: lina@cafe-lina.com O LinkedIn: www.linkedin.com/in/linaarseneault O Slideshare: http://www.slideshare.net/Lina_Arseneault O High-Resolution Pictures on FlickrScan to find thispresentation online 7/9/2012
  52. 52. Lina’s Social ReachO When you create content or engage, you impact others. Klout measures influence online. View my Klout style and score at http://klout.com/#/LinaArseneaultO Your overall PeerIndex score is a relative measure of your online authority. This score reflects the impact of your online activities, and the extent to which you have built up social and reputational capital on the web. PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards. O View Lina’s overall Peerindex score.O Peerindex Listings O Author, consultant and coach, Raymond Morin curates a number of lists on Peerindex. You can find Lina on: O WEB Influencers WORLD O Over 1800 WEB professionals listed and ranked by social network influence (French/English) O Professionnels WEB (Francophonie) O + de 550 professionnels du WEB (francophonie) – Québec, Canada, France. Belgique, Suisse, Europe 7/9/2012 52
  53. 53. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 53
  54. 54. 1 2 3 Royalty Free Images 7/9/2012 54

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