Optimizing Video Workflow Using the Cloud


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Publishing video to digital audiences is a pain. There are so many technical and other considerations that the "video publishing workflow" can soon overwhelm any but the most savvy of organizations. But the cloud offers the promise of outsourcing the video publishing workflow as a business process enabling organizations to focus more on what's important: getting better video content faster to their digital audiences.

A slide by slide walkthru coming soon!

Published in: Business, Technology
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  • Slide-by-slide walk-through:

    1. Yipeee. My favorite. Title slide.
    2. Okay, you can't treat video like other content. It's different. That's because there are so many technical and other considerations (like players and devices) that you have to take into consideration when publishing.
    3. That means that video really requires its own, specialized workflow (which, as it gets more complicated, can sometimes necessitate a miracle to keep running)
    4. But that miracle is only necessary because the whole thing has become grossly complicated. You have to worry about software and hardware and all those technical considerations just to get video to your digital audience.
    5. What it comes down to is a set of technical challenges that create business problems. In short, all the time you spend dealing with the technical issues delays you in getting your video to your ends users FASTER.
    6. If you are a visual, graph type person (yeah yeah yeah, there's no actual numbers behind this), as demand goes up, it seems that complexity goes up even faster and steeper which, like I said, creates delays. And that is the ultimate issue...well besides producing good content. There's no sense getting lousy content to market faster...or at all.
    7. What we really want, though, is a simplified, clean, elegant solution to publishing video content.
    8. Only that can't happen in the current regime. If your entire video workflow is dependent upon on-premise software and hardware, on the IT folks running the show, you aren't going to get that clean, elegant, simplified workflow that you are dreaming about after seeing slide #7.
    9. So you get this brilliant idea (well, maybe it wasn't your idea, but you put pen to napkin). The cloud. What if you put all your video publishing workflow into the clouds?
    10. First, if you are going to do that, you can't really just pick one thing and put it into the clouds. That's just robbing Peter to pay Paul. Sure you may solve some problems by offloading transcoding to a cloud provider but you gain a whole new set of complexities.
    11. No, the idea is to move your entire workflow into the clouds. All those pieces--creating, managing, delivering, engaging, monetizing/converting, and optimizing. That's what gets you to slide #7.
    12. What does it really mean to put your video workflow into the cloud? It means lots of optimization and efficiencies to the way you get video to your digital audience (hint, hint: faster to market).
    13. And this is what it kind of looks like. Admittedly, this is our solution, Limelight Orchestrate Video, but there are others. Only I'd argue that Limelight Orchestrate Video, being connected to Limelight Orchestrate Cloud Storage and Limelight Orchestrate Content Delivery (and even Limelight Orchestrate Content Management) provides significant value over other providers in the market while offering the same video workflow functionality that you really want.
    14. Ultimately, there are tangible business benefits to moving your video workflow entirely to the cloud. To top it off, you will probably save money in the long-run as well by shifting from CAPEX to OPEX.
    15. And the biggest benefit? You get to cut this guy out. The IT guy. No more tickets to request software upgrades or more bandwidth or more hard drives or codec support or any number of other requests to people who aren't video experts.
    16. What you get is nirvana. That's right, I said it. Outsourcing your video workflow to the clouds gets you to (or closer to) nirvana. Ah, isn't that nice.
    17. That's me. Got questions?
    Are you sure you want to  Yes  No
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Optimizing Video Workflow Using the Cloud

  1. 1. Optimizing Your Video WorkflowHint: It’s Not Just More Software
  2. 2. First Things First
  3. 3. Video Requires A Workflow
  4. 4. But It Can Be Overwhelming
  5. 5. Technology Challenges = Business Problems Device proliferation Mobile, gaming, specialty Different formats, codecs, etc. Different players Storage Delivery Global audiences Bandwidth/traffic spikes Origin protection Operations Software Hardware Domain expertise required Slower time to get content tomarket Which potentially reducesmonetization And lowers user satisfactionThe Challenges The Business Impact
  6. 6. In Fact…DemandComplexityTime to Market
  7. 7. What We All Want It To Be
  8. 8. Only It’s Not Going To Happen This Way
  9. 9. And Then You Have An Idea…
  10. 10. Focusing On Individual ComponentsThe cloud ExistingGain efficiencies or just create new complexities?
  11. 11. Think About All the PartsCreateManageDeliverEngageMonetizeOptimizeinto
  12. 12. Cloud-Based Video Workflow Creation Video is transcoded to the right format upon upload Management Videos are in an easy-to-use system for publishing Videos are all tagged with metadata and other information Videos are all stored on redundant hardware Publishing/Delivery One-click publishing to website, third-party providers, etc. Integrated with delivery network for optimized performance Monetization Integration with third-party networks for ad placement Optimization Comprehensive analytics (who, what, when, where, and mostimportant, why)
  13. 13. What Does That Look Like?Limelight. Brightcove. Ooyala. Kaltura.
  14. 14. Benefits Of Moving Workflow To The Cloud Scale when you need it For sudden spikes in upload (i.e., need to process a big library ora lot of new videos) and delivery Accessibility regardless of location Staff can interact with workflow from anywhere (even mobile) Efficiency of Publishing Get content to market faster Focus more on what’s important—making great content—less ontechnical hurdles Reduce barriers to publishing video AND…
  15. 15. Stop Having To Go To THAT Guy
  16. 16. Ah, Nirvana.DemandComplexityTime to Market
  17. 17. Thanks!Jason ThibeaultSr. Director, Marketing StrategyLimelight Networksjt@llnw.com602-850-4871@_jasonthibeault