Your SlideShare is downloading. ×
0
Brought to you by Limelight NetworksIncrease Your Digital Presence IQ
When we think about all thisdigital stuff…
Or…
But there’s no need.Digital Presence is easy. Actually.
There are 9 steps.Each one helps increase your DigitalPresence IQ
Step 1.
Step 1 (really this time):“My Digital Presence is…”
Step 2:“I Don’t Feel So Well”
Digital. Presence. Deficiency.
Kidding
1. Static content2. Lack of rich media3. No mobile4. Global unavailability5. Slow6. No engagement7. Lack of analysis8. Fra...
Step 3:“Once Upon a Time…”
Why are stories so important?
Ideas in the abstract are hard tocommunicate
I can tell you an idea, such as:“The world is a very dangerous place.If you walk alone, naïve, someone willtake advantage ...
Stories need a narrative
Emotion
Characters
Not about you.Not about your product.It’s about your customer.
Stories are emotional.
This little boy cried when he had to saygoodbye to his best friend.vs.
Stories evoke emotions.Emotions release endorphins.Therefore stories releaseendorphins.(see that Algrebra did come inhandy)
Engagement
BFFConfidanteFriendAcquaintanceAwarenessRelationship Intimacy Pyramid
Step 4:“Who Am I?”
Sell. Influence. Inform. Facilitate.
Step 5:“Take stock.”
DigitalPresenceMaturityContentContentManagementDistributionand DiscoveryEngagementandExperienceBusinessIntelligenceContent...
Step 6:“Rinse and Repeat.”
Workflow
CreateManageDeliverEngageMonetize/ConvertOptimize
Step 7:“One size does not fit all.”
1. Website/Content2. Rich Media/Video3. Mobile4. Delivery and Performance5. Social Engagement6. Optimization
1. Efficiency2. Scalability3. Accessibility4. No more IT bottlenecks5. No more IT bottlenecks6. No more IT bottlenecks
Step 8:“Excuse me? Can I post on Twitter?”
DigitalPresenceReadinessPeopleProcessPlatform
Step 9:“Don’t Be Boring.”
Video
More than 1 billion unique usersvisit YouTube each monthOver 4 billion hours of video arewatched each month on YouTube72 h...
Yeah. Video is pretty popular.
“52% of consumers say that watching product videos makes them moreconfident in their online purchase decisions”Internet Re...
BFF
Step 1. Know your Digital PresenceStep 2. Understand the signs of DPDStep 3. Tell storiesStep 4. Identify your purposeStep...
Get the booktoday.eBook or print.Free.http://dpm4dummies.limelight.com
Jason ThibeaultSr. Director, MarketingStrategy LimelightNetworksE: jt@llnw.comT: @_jasonthibeault602-850-4871
Thanks. Questions?
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
9 Steps To Increase Your Digital Presence IQ
Upcoming SlideShare
Loading in...5
×

9 Steps To Increase Your Digital Presence IQ

1,583

Published on

Learn what it takes to build, manage, and deliver an awesome digital presence.

Digital marketing is changing. You can't just broadcast your message. You can't just scream louder than your competitor. You have to be smart about it. You have to tell a story that can reach your customer wherever they are, on whatever device. With a consistent story that connects emotionally to your audience you'll be able to rise above the digital marketing noise and really get their attention because you'll have an awesome digital presence.

A blog post with a slide-by-slide explanation coming soon!

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,583
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "9 Steps To Increase Your Digital Presence IQ"

  1. 1. Brought to you by Limelight NetworksIncrease Your Digital Presence IQ
  2. 2. When we think about all thisdigital stuff…
  3. 3. Or…
  4. 4. But there’s no need.Digital Presence is easy. Actually.
  5. 5. There are 9 steps.Each one helps increase your DigitalPresence IQ
  6. 6. Step 1.
  7. 7. Step 1 (really this time):“My Digital Presence is…”
  8. 8. Step 2:“I Don’t Feel So Well”
  9. 9. Digital. Presence. Deficiency.
  10. 10. Kidding
  11. 11. 1. Static content2. Lack of rich media3. No mobile4. Global unavailability5. Slow6. No engagement7. Lack of analysis8. Fragmented story
  12. 12. Step 3:“Once Upon a Time…”
  13. 13. Why are stories so important?
  14. 14. Ideas in the abstract are hard tocommunicate
  15. 15. I can tell you an idea, such as:“The world is a very dangerous place.If you walk alone, naïve, someone willtake advantage of you.You could die.”
  16. 16. Stories need a narrative
  17. 17. Emotion
  18. 18. Characters
  19. 19. Not about you.Not about your product.It’s about your customer.
  20. 20. Stories are emotional.
  21. 21. This little boy cried when he had to saygoodbye to his best friend.vs.
  22. 22. Stories evoke emotions.Emotions release endorphins.Therefore stories releaseendorphins.(see that Algrebra did come inhandy)
  23. 23. Engagement
  24. 24. BFFConfidanteFriendAcquaintanceAwarenessRelationship Intimacy Pyramid
  25. 25. Step 4:“Who Am I?”
  26. 26. Sell. Influence. Inform. Facilitate.
  27. 27. Step 5:“Take stock.”
  28. 28. DigitalPresenceMaturityContentContentManagementDistributionand DiscoveryEngagementandExperienceBusinessIntelligenceContentCreationContentDistributionData
  29. 29. Step 6:“Rinse and Repeat.”
  30. 30. Workflow
  31. 31. CreateManageDeliverEngageMonetize/ConvertOptimize
  32. 32. Step 7:“One size does not fit all.”
  33. 33. 1. Website/Content2. Rich Media/Video3. Mobile4. Delivery and Performance5. Social Engagement6. Optimization
  34. 34. 1. Efficiency2. Scalability3. Accessibility4. No more IT bottlenecks5. No more IT bottlenecks6. No more IT bottlenecks
  35. 35. Step 8:“Excuse me? Can I post on Twitter?”
  36. 36. DigitalPresenceReadinessPeopleProcessPlatform
  37. 37. Step 9:“Don’t Be Boring.”
  38. 38. Video
  39. 39. More than 1 billion unique usersvisit YouTube each monthOver 4 billion hours of video arewatched each month on YouTube72 hours of video are uploaded toYouTube every minute
  40. 40. Yeah. Video is pretty popular.
  41. 41. “52% of consumers say that watching product videos makes them moreconfident in their online purchase decisions”Internet Retailer, 2012“…shoppers who viewed video were 174% more likely to purchase thanviewers who did not…”Retail Touchpoints Channel InnovationAwards, 2012“Online video now accounts for 50% of all mobile traffic and up to 69% oftraffic on certain networks.”Bytemobile Mobile Analytics Report, 2012
  42. 42. BFF
  43. 43. Step 1. Know your Digital PresenceStep 2. Understand the signs of DPDStep 3. Tell storiesStep 4. Identify your purposeStep 5. Continuing assessmentStep 6. Build a workflowStep 7. Pick the Right ToolsStep 8. It’s Not Just About TechnologyStep 9. Video kicks A@#
  44. 44. Get the booktoday.eBook or print.Free.http://dpm4dummies.limelight.com
  45. 45. Jason ThibeaultSr. Director, MarketingStrategy LimelightNetworksE: jt@llnw.comT: @_jasonthibeault602-850-4871
  46. 46. Thanks. Questions?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×