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Rebel mouse for_brands_webinar Rebel mouse for_brands_webinar Presentation Transcript

  • RebelMouse for Brands #RebelWebinar Stephanie Bagley, Director of Partnerships @StephBags, @RebelMouse
  • What is RebelMouse? • Real-Time Social Publishing • Powerful Curation and Editorial Tools • Native Social Ads
  • RebelMouse Case Studies
  • A Real Time, Turn Key Publishing Platform • Social Publishing Platform – add a social layer to your CMS • Aggregate and curate social content and original content in a highly visual way • Embed easily - no tech/design resources required. • Ignite your social media team and editorial team. • Mobile web responsive. Android & IOS apps coming soon. • Teaser modules that amplify your social presence. • Monetize better with Sponsored Content units.
  • Background A Team from HuffPost, CNN, VaynerMedia Founder, Paul Berry was CTO of HuffPost  Ran Product, Design and Engineering  Top 10 Trafficked Site in US Collaboration with Best in the World  Twitter, Facebook, Google  GE, IBM, Johnson and Johnson World Class Team  Team is 30 developers strong  Core team in NYC coming from Google, Klout, CNN, VaynerMedia and HuffPost
  • Board of Directors All-Star Investors & Board (Advisor) John Battelle Jonah Peretti Chris Dixon Greg Coleman Gary V Nicholas N Howard Lindzon Marcy Simon Eric Hippeau – Lerer Ventures (Chairman) Ken Lerer – Lerer Ventures Fred Harman – Oak Investment Partners Jordan Levy – Softbank Capital Angel Investors: Venture Investors:
  • Top Publishers & Editors Love RebelMouse!
  • And so do awesome brands, TV & sports teams!
  • Visual, Social Experiences for Brands
  • Visual, Social Experiences for Brands #Protip: Use RebelMouse for brand contests
  • Sports Teams Foster Social Hub For Fans
  • Engaging Experiences for Social TV
  • Engaging Experiences for Social TV #Protip: Freeze a call to action in the main splash!
  • Social TV & Exclusive Access
  • Capture The Conversation On Your Website #Protip: Post a teaser on your front page
  • Highlight & Keep Your Best Content
  • Embed RebelMouse Anywhere! • Embed code (a single line of code!) adapts in any CMS, which allows you to easily add RebelMouse to any website. • Add RebelMouse embeds to any Tumblr page, Wordpress page or Facebook tab. • Grab the embed code right on RebelMouse . • Power a full domain for any campaign. Examples: ESPNnext2013.com ESPNPreDraft.com
  • Increase Engagement, Recirculation & Track Performance “Time spent is TWICE site Average [for RebelMouse page on his site]” -Markus Stolz (@elloinos) “Los Angeles News Group Saw 10-30% Increase in PV’s due to RebelMouse” - Full post at http://rbl.ms/LANG Analytics Available on RebelMouse • Stats per Post • Google Analytics Integration – for all powered sites • XRS Tracking for shared content across RebelMouse and in embeds
  • Use Cases: Solutions to Core Problems • Updating websites with fresh content can be time- consuming and costly • Integrating social is often done with clumsy widgets • Custom sponsorships can be extra, extra tricky to integrate to an existing website CMS
  • Easily Customizable • Several layouts to select • Add a custom theme • Easily adjust CSS so embed matches your site’s look and feel • Add custom fonts #Protip: Use larger Modules on Visually strong pages
  • Create Teaser Modules • Easily create sidebar modules to showcase social content • Generate code via Embed tab
  • Rebel Alerts: Email Made Easy • Daily emails of any RebelMouse page activity • Encourage people to subscribe • Integrate MailChimp to manage subscription list, subject line and content • Other email newsletter enhancements and vendor integration coming soon!
  • Where My Money At??
  • Online Ads These Days… THE PROBLEM: Traditional ad campaigns can take months to plan. Then you sit and wait. You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media)
  • Welcome, RebelAds • RebelAds offer a significant change to traditional advertising online. • In buzzword-y jargon, RebelAds = real-time, native, social ads. • Purpose: Reach the right person at the right time and deliver a clear message • Turn your social content into real-time ads, powered by your RebelMouse page • Circulate RebelAds with top publishers
  • These Ads Can Run in Premium Placements Edit Headlines and Publish Content in Real-Time – Play the Headline Game!
  • Early Example: RebelAd on USA Turning social content into ads allows for a better experience than seeing the same ads over and over for months:
  • First Steps • Sign up for a RebelMouse page, and start experimenting. • Add all of your social feeds via the CONTENT & FEEDS tab under the Dashboard. Move posts around, freeze your favorite posts above the fold. Experiment with the Design tab. Make the site your own! • Integrate RebelMouse on your brand page • Options: Social subdomain (realtime.yourdomain.com, new.yourdomain.com) or personal domain Consider Powering Your Site • Remove some RebelMouse branding • Google Analytics • TypeKit integration • MailChimp integration coming shortly • $9.99 a month
  • Questions? Contact: early@rebelmouse.com @RebelMouse