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French ideas digital agency presentation

French ideas digital agency presentation



French Ideas Digital agency presentation. Our manifesto, our statements, some of our products and services. We're based in London and operate EMEA.

French Ideas Digital agency presentation. Our manifesto, our statements, some of our products and services. We're based in London and operate EMEA.



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    French ideas digital agency presentation French ideas digital agency presentation Presentation Transcript

    • A digital boutique agency specialized in Social Media Marketing London – Paris
    • We like selling digitalstoriesand creative marketing
    • FI core values Shared value Business & Society are partners Integrity We say what we sell & what we don’t Enthusiasm We want to be proud of our projects A taste for testing Technologies go fast. So we’re always late
    • They inspire us
    • “Audiences DO NOT like frictionless “Any agency who dares churn asharing." strategy for you in 7 working days without a brand induction is probablyEdelman Digital a master in bullshitting." Pat Law“It takes self-discipline to talk less and “Social Media, like mostlisten more, but a social media communication “tools” can be usedmonitoring program simultaneously to accomplish acan revolutionize your business.” variety of objectives."Radian6 Olivier Blanchard“The difference between the traditional model and the new one that is emerging, isa difference between positioning and movement. Today it’s not enough to thinkabout brand positioning (...) the consumer is even more central to our strategy.”Marc Menesguen, Managing Director of Strategic Marketing for L’Oréal
    • What we believe in& what we do
    • ManifestoWe believe that in our attention economy,any second a citizen spends with abrand must be worth it.We believe that citizens are nowshareholders of a brand’s main asset: itsreputation.We believe that offline and online arenow on the same ground.We believe that this practice is neither fullyowned, neither earned, and certainly notpaid. This is a social practice.
    • Our statements1/ Talking to a brand is not natural(but we can work on it)2/ Digital strategy should be tailor-made(but it can be processed)3/ Social Media first require managerialskills(but it can start today)
    • Capabilities
    • Our servicesServices Goals Inspirations MethodologySocial Journey Define the diverse habits a community of Zero Moment Kick-off meeting to set up the scope of work and customers has, related to a specific product, of Truth issues topic or passion (Google) Better understand when a brand could In-Deep analysis of communities and conversations interfere in their social journey Consumer based on Kick-Off meeting Intent Modeling Confirmation and amplification of the insights with (Ogilvy) a range of influencers Report and strategic recommendationSocial Story Generate contents ready to be heavily Starbucks Kick-off meeting to set up the scope of work & social. Social Media issues Strategy Anticipate communities’ expectations and Analysis of communities (online and « in real life ») best ways to reach them Louis Vuitton Implementation of a Social Script (support activity Define Social Programming Tools to of the content value chain) structure the contents Definititon of en editorial & social programming patternSocial Prepare your enterprise/ shop/ association Le Dixième Kick-off meetingBusiness to implement a Social Media strategyReady Transform your assets into digital Innocent Internal audit activation opportunities DELL Definition of a Social Business organization Training
    • We are a hubLaurent François is the proud Sébastien François is EM Productionowner/CEO of French Ideas. CEO, a dedicated broadcasting and interactive video production agency whichAfter 6+ years on the agency (Ogilvy) and operates worldwide, founded in 2000.media side (L’Express), he decided tolaunch his own digital boutique agency. As a veteran in Interactive industry,Laurent owns strong skills in Social Media Sebastien is official ICE (Independantmonitoring, strategic planning, early-stage Certified Expert) at Sony Professionalmarketing and new business development. France and Independant SeniorHe’s also involved in diverse fashion & Consultant at Panasonic Broadcast Francecultural projectsVu Quan Nguyen is part of French Ideasnetwork.He’s our beloved Art Director, and owns avery ambitious anti-concept store (Le Dixieme) dedicated to contemporarymen’s lifestyles in Lyon; he also  givesconsulting advice here and there toemerging brands.
    • We’re part of them:
    • Contactshttp://www.french-ideas.comcontact@french-ideas.com