The quick start guide to guerrilla usability testing

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When you're tight on time and budget guerrilla testing can be a quick and cheap alternative to lab usability testing to gather insights for improvement on your website or app. It also empowers us to design for real people, over client opinions.

This presentation covers all of the key considerations when preparing for and running guerrilla usability testing sessions.

This talk was delivered at WordCamp London 2015

Published in: Data & Analytics
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The quick start guide to guerrilla usability testing

  1. 1. Quick start guide to guerrilla usability testing Lily Dart Head of Service Design dxw
  2. 2. We use guerrilla testing because it’s cheap, simple and effective @lily_dart Quick start guide to guerrilla testing
  3. 3. “the art of pouncing on lone people in cafes and public spaces, [then] quickly filming them whilst they use a website for a couple of minutes” @lily_dart @MartinBelam Quick start guide to guerrilla testing
  4. 4. @lily_dart Quick start guide to guerrilla testing Each 10-15 min session includes:
  5. 5. @lily_dart Quick start guide to guerrilla testing Your introduction and explanation Each 10-15 min session includes:
  6. 6. @lily_dart Quick start guide to guerrilla testing Gaining permission and written consent Your introduction and explanation Each 10-15 min session includes:
  7. 7. @lily_dart Quick start guide to guerrilla testing Gaining permission and written consent Questions about your participant Your introduction and explanation Each 10-15 min session includes:
  8. 8. @lily_dart Quick start guide to guerrilla testing Gaining permission and written consent Questions about your participant Your introduction and explanation Each 10-15 min session includes: 2 or 3 tasks for the participant
  9. 9. @lily_dart Quick start guide to guerrilla testing Evaluating usability
  10. 10. @lily_dart Quick start guide to guerrilla testing Evaluating usability Can they navigate the site?
  11. 11. @lily_dart Quick start guide to guerrilla testing Evaluating usability Can they understand your key messages? Can they navigate the site?
  12. 12. @lily_dart Quick start guide to guerrilla testing Can they understand your key messages? Can they complete user journeys? Can they navigate the site? Evaluating usability
  13. 13. @lily_dart Quick start guide to guerrilla testing Making feedback fairer
  14. 14. @lily_dart Quick start guide to guerrilla testing Help to push back on poor usability decisions Making feedback fairer
  15. 15. @lily_dart Quick start guide to guerrilla testing Feedback about design decisions less personal Help to push back on poor usability decisions Making feedback fairer
  16. 16. @lily_dart Quick start guide to guerrilla testing Feedback about design decisions less personal Measure websites against real metrics Help to push back on poor usability decisions Making feedback fairer
  17. 17. @lily_dart Preparing a session Quick start guide to guerrilla testing
  18. 18. @lily_dart Quick start guide to guerrilla testing Preparing a session Venue
  19. 19. @lily_dart Quick start guide to guerrilla testing Preparing a session Where will you find your audience? Venue
  20. 20. @lily_dart Quick start guide to guerrilla testing Preparing a session Can they stop for 10 minutes? Where will you find your audience? Venue
  21. 21. @lily_dart Quick start guide to guerrilla testing Can they stop for 10 minutes? Will you have internet access? Where will you find your audience? Venue Preparing a session
  22. 22. @lily_dart Quick start guide to guerrilla testing Preparing a session Environment
  23. 23. @lily_dart Quick start guide to guerrilla testing Preparing a session What time of day is best? Environment
  24. 24. @lily_dart Quick start guide to guerrilla testing Preparing a session Will people be distracted? What time of day is best? Environment
  25. 25. @lily_dart Quick start guide to guerrilla testing Will people be distracted? Will they be alone, or with family or friends? What time of day is best? Environment Preparing a session
  26. 26. @lily_dart Quick start guide to guerrilla testing Devices Preparing a session
  27. 27. @lily_dart Quick start guide to guerrilla testing Preparing a session Which devices does your audience use? Devices
  28. 28. @lily_dart Quick start guide to guerrilla testing Can you record from that device? Which devices does your audience use? Devices Preparing a session
  29. 29. @lily_dart The script Quick start guide to guerrilla testing
  30. 30. @lily_dart Quick start guide to guerrilla testing The script Practised introduction
  31. 31. @lily_dart Quick start guide to guerrilla testing The script Who are you? Practised introduction
  32. 32. @lily_dart Quick start guide to guerrilla testing The script Why are you there? Who are you? Practised introduction
  33. 33. @lily_dart Quick start guide to guerrilla testing The script Why are you there? What do you want from them? Who are you? Practised introduction
  34. 34. @lily_dart Quick start guide to guerrilla testing The script Hi, do you have a minute? My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you. Do you have 10 minutes to spend with me? Example introduction
  35. 35. @lily_dart Quick start guide to guerrilla testing The script Hi, do you have a minute? My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you. Do you have 10 minutes to spend with me? Example introduction
  36. 36. @lily_dart Quick start guide to guerrilla testing The script Hi, do you have a minute? My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you. Do you have 10 minutes to spend with me? Example introduction
  37. 37. @lily_dart Quick start guide to guerrilla testing The script Hi, do you have a minute? My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you. Do you have 10 minutes to spend with me? Example introduction
  38. 38. @lily_dart Quick start guide to guerrilla testing The script Hi, do you have a minute? My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you. Do you have 10 minutes to spend with me? Example introduction
  39. 39. @lily_dart Quick start guide to guerrilla testing The script Hi, do you have a minute? My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you. Do you have 10 minutes to spend with me? Example introduction
  40. 40. @lily_dart Quick start guide to guerrilla testing The script Hi, do you have a minute? My name is Lily and I work for a web agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you. Do you have 10 minutes to spend with me? Example introduction
  41. 41. @lily_dart Quick start guide to guerrilla testing The script Contextual questions
  42. 42. @lily_dart Quick start guide to guerrilla testing The script Contextual questions Are they part of your target audience?
  43. 43. @lily_dart Quick start guide to guerrilla testing The script “What is your residential status?” “Do you live with anyone?” “Where do you live?” “Are you employed?” Example questions
  44. 44. @lily_dart Quick start guide to guerrilla testing The script Contextual questions Which audience segment are they part of? Are they part of your target audience?
  45. 45. @lily_dart Quick start guide to guerrilla testing The script Contextual questions Which audience segment are they part of? Are they aware of the product or service? Are they part of your target audience?
  46. 46. @lily_dart Quick start guide to guerrilla testing The script Scenarios
  47. 47. @lily_dart Quick start guide to guerrilla testing The script You have just moved to Holloway Road in North London and want to get your hair cut. You’ve had bad experiences with hairdressers before and want to be sure the salon has a good reputation. Which salon would you go to, and why? Example scenario
  48. 48. @lily_dart Quick start guide to guerrilla testing The script Scenarios
  49. 49. @lily_dart Quick start guide to guerrilla testing The script Scenarios Which user need are you testing?
  50. 50. @lily_dart Quick start guide to guerrilla testing The script Scenarios What might create that need? Which user need are you testing?
  51. 51. @lily_dart Quick start guide to guerrilla testing The script What might create that need? When has a user fulfilled that need? Which user need are you testing? Scenarios
  52. 52. @lily_dart Anatomy of a scenario Quick start guide to guerrilla testing
  53. 53. @lily_dart is easy for participants to relate to A good scenario Anatomy of a scenario Quick start guide to guerrilla testing
  54. 54. You have just moved to Holloway Road in North London and want to get your hair cut. You’ve had bad experiences with hairdressers before and want to be sure the salon has a good reputation. Which salon would you go to, and why? @lily_dart Quick start guide to guerrilla testing Example scenario Anatomy of a scenario
  55. 55. @lily_dart A good scenario describes a problem for participants to solve Anatomy of a scenario Quick start guide to guerrilla testing
  56. 56. You have just moved to Holloway Road in North London and want to get your hair cut. You’ve had bad experiences with hairdressers before and want to be sure the salon has a good reputation. Which salon would you go to, and why? @lily_dart Quick start guide to guerrilla testing Example scenario Anatomy of a scenario
  57. 57. @lily_dart A good scenario has a realistic level of detail Anatomy of a scenario Quick start guide to guerrilla testing
  58. 58. You have just moved to Holloway Road in North London and want to get your hair cut. You’ve had bad experiences with hairdressers before and want to be sure the salon has a good reputation. Which salon would you go to, and why? @lily_dart Quick start guide to guerrilla testing Example scenario Anatomy of a scenario
  59. 59. @lily_dart A good scenario doesn’t hint to the participant how to achieve the goal Anatomy of a scenario Quick start guide to guerrilla testing
  60. 60. You have just moved to Holloway Road in North London and want to get your hair cut. You’ve had bad experiences with hairdressers before and want to be sure the salon has a good reputation. Which salon would you go to, and why? @lily_dart Quick start guide to guerrilla testing Example scenario Anatomy of a scenario
  61. 61. @lily_dart Running a session Quick start guide to guerrilla testing
  62. 62. @lily_dart Quick start guide to guerrilla testing Running a session Making participants comfortable
  63. 63. @lily_dart Quick start guide to guerrilla testing Running a session You’re testing the site, not them Making participants comfortable
  64. 64. @lily_dart Quick start guide to guerrilla testing Running a session Set clear expectations about what will happen You’re testing the site, not them Making participants comfortable
  65. 65. @lily_dart Quick start guide to guerrilla testing Running a session Set clear expectations about what will happen Check-in with them regularly You’re testing the site, not them Making participants comfortable
  66. 66. @lily_dart Quick start guide to guerrilla testing Running a session Set clear expectations about what will happen Check-in with them regularly You’re testing the site, not them Making participants comfortable Let them know they can stop at any time
  67. 67. @lily_dart Quick start guide to guerrilla testing Running a session Before a scenario ask participants to describe their thoughts
  68. 68. @lily_dart Quick start guide to guerrilla testing Running a session “Is this what you expected to see?” “What would you do next?” “What are you thinking at the moment?” Open prompts
  69. 69. @lily_dart Quick start guide to guerrilla testing During a scenario let participants identify success Running a session
  70. 70. @lily_dart Quick start guide to guerrilla testing After a scenario get participants to tell you what they’d do next Running a session
  71. 71. @lily_dart Quick start guide to guerrilla testing In conclusion
  72. 72. @lily_dart Quick start guide to guerrilla testing Pick a location where your audience is In conclusion
  73. 73. @lily_dart Quick start guide to guerrilla testing Focus your session on scenario based tasks Pick a location where your audience is In conclusion
  74. 74. @lily_dart Quick start guide to guerrilla testing Focus your session on scenario based tasks Let participants decide success Pick a location where your audience is In conclusion
  75. 75. @lily_dart Quick start guide to guerrilla testing Focus your session on scenario based tasks Let participants decide success Pick a location where your audience is In conclusion Understand what they’d do next
  76. 76. @lily_dart Quick start guide to guerrilla testing Gives us the power to:
  77. 77. @lily_dart Quick start guide to guerrilla testing Push back on bad decisions Gives us the power to:
  78. 78. @lily_dart Quick start guide to guerrilla testing Stop designing against client opinions Push back on bad decisions Gives us the power to:
  79. 79. @lily_dart Quick start guide to guerrilla testing Stop designing against client opinions Measure against real metrics Push back on bad decisions Gives us the power to:
  80. 80. Thank you Any questions? @lily_dart Quick start guide to guerrilla testing

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