Is new media posing a serious challenge to traditional media? L.Omariba MA Public Relations University of Westminster

NEW MEDIA

Effectiveness or the weight of various earned media tactics in the current environment. Red hits have the most impact, while the long tail (yellow) still makes up half the marketplace. The Public Relations Long Tail

Effectiveness or the weight of various earned media tactics in the current environment.

Red hits have the most impact, while the long tail (yellow) still makes up half the marketplace.

New media ecosystem Online communities discuss and extend the stories created by mainstream media. These communities also produce participatory journalism, grassroots reporting, annotative reporting, commentary and fact-checking, which the mainstream media feed upon, developing them as a pool of tips, sources and story ideas.

Online communities discuss and extend the stories created by mainstream media.

These communities also produce participatory journalism, grassroots reporting, annotative reporting, commentary and fact-checking, which the mainstream media feed upon, developing them as a pool of tips, sources and story ideas.

Web 2.0 map PR 2.0 is inspired by web 1.0

PR 2.0 is inspired by web 1.0

Many people now tend to search for information on internet. New media is rapidly becoming mainstream across the world

Many people now tend to search for information on internet.

New media is rapidly becoming mainstream across the world

Social Media Press Release Template by Todd Defren - Shift Communications “ Traditional press releases do not seem to work these days,” says Todd Defren, Principal of SHIFT Communications and father of Social Media Release.

Blogs BENEFITS Offers low cost web authoring. Fastest way to publish Publish from anywhere interactive Also, blogs offer most of the benefits of more expensive traditional content management systems: for instance, One can easily output content through templates in multiple formats. The system manages archiving, organization, categorization, and publishing automatically. Freeness to set permissions over who can create or edit content. Blogs can integrate with your existing website and other applications Number of bloggers worldwide = 184 million. Source: Universal McCann finds: (March 2008

BENEFITS

Offers low cost web authoring.

Fastest way to publish

Publish from anywhere

interactive

Also, blogs offer most of the benefits

of more expensive traditional content

management systems:

for instance,

One can easily output content through templates in multiple formats.

The system manages archiving, organization, categorization, and publishing automatically.

Freeness to set permissions over who can create or edit content.

Blogs can integrate with your existing website and other applications

Number of bloggers worldwide = 184 million.

Source: Universal McCann finds: (March 2008

Newspapers and magazines readership decline Online sources for news are booming

Consumption of online news continue to grow Print news declines while online news grows in the U.S Source: 2008 survey, Pew Research Center for the People and Press Key News Audiences Blend Online and Traditional Sources

Consumption of online news continue to grow

Print news declines while online news grows in the U.S

Source: 2008 survey, Pew Research Center for the People and Press Overall, 37% of public get news online. 35% of internet users went online at least three days a week. Key News Audiences Blend Online and Traditional Sources

Overall, 37% of public get news online.

35% of internet users went online at least three days a week.

Social media and networking: A global phenomenal social-media-usage-world-map-2008

New media Vs Traditional Things to have in mind: Accessibility Cost effective Lifespan Knowledge Active producers of content Interactivity

Things to have in mind:

Accessibility

Cost effective

Lifespan

Knowledge

Active producers of content

Interactivity

THANK YOU.

THANK YOU.