Target Audience

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Target Audience

  1. 1. Target Audience DataTo determine our target audience, we analysed data from the UK Film Council. We looked atwhich genre the population, shown in the graphs, said they enjoy watching, their ages andgenders and also their favourite genres. After analysing data on film audiences from the UK Film Council, it is clear that the action genre is very popular with 50% of the general public saying they enjoy action films.Looking at demographics, it appears that we should be mainly aiming our product at mainlymales in general but especially males over 35. Although it is also popular in females under35. Our primary audience will be males over 35 and our secondary audience will be womenunder 35.
  2. 2. Target Audience Data This graph shows that the genre action is the fourth favourite genre of the representative sample used. It is clear that action is quite popular with 20% of the general public saying it is their favourite, showing our audience will be mainstream.Looking at the full breakdown of demographics, it shows that action films are mainlyfavoured in males under 35; also in terms of social class action films are more favoured inC2DE with occupations such as students, manual workers, owners of small businesses andpeople who are unemployed. After looking at this data, we should be mainly aiming ourproduct at males under 35 with the social class of C2DE
  3. 3. Target Audience DataAfter looking at the Box Office Mojo website I have found the following informationAfter its release in the USA last week, the new James Bond film is #1 movie of last weekend.(Box Office Mojo website). This table shows thetop 10 grossing films of 2012, the top 4 being action films, including Marvels The Avengers, The Dark Knight Rises, The Hunger Games and The Amazing Spider-Man. These statisticsshow that action films are very popular and helped us make our decision on doing an action film.
  4. 4. Target Audience Data

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