The profiles of your visitors should be as accurate as possible
Right website for right people Define Your Market
Collect information you want to include
Hire professional copywriters
Don’t forget the keywords
Include keywords in the content Write the Content
Structure and Hierarchy
User-friendly menu Develop a structure
Create the design
Create an overall concept and the theme
Decide the color scheme
Do not focus on being “cool”
The less the flesh, the better
For God’s sake, hire PROFESSIONALS!
Why do I need professionals? Because you don’t want your website to look like this! Create the design
Develop the website and Publish
Domain Name and Hosting:
You are now done with your website but need to let the world know about it. Otherwise, what is the whole point?! Let the world know about it
What do you do, when you want to find something? Obviously, you SEARCH Website Marketing
Appearing in Search Results When you publish your website, it becomes available not only for visitors but also search engines. Search engines continuously send spiders and web crawlers to crawl your website and index it. Afterwards, your website appears in the search results among millions of others.
Ranking High in Search Results Ranking by Google Google ranks a website based on Relevance Importance PageRank Check: http://www.prchecker.info/
SEO: Welcome to the mysterious SEO world S=search E=engine O=optimization
The process of improving web pages so they rank higher in search engines for your targeted keywords.
The act of modifying a web site’s build, content, and inbound linking to increase its ranking in organic/natural (vs. paid), crawler-based listings of search engines
SEO: Welcome to the mysterious SEO world
SEO: Website Optimization Processes Step 1: Analyze your website Step 2: Pay attention to the following factors
Find targeted keywords
Write titles for every page
Write descriptions for every page
Assure quality content
SEO: Website Optimization Processes
Use keywords in the URLs
Write alt texts for images
Build inbound links with keywords as anchor texts
Create a sitemap
Continuously updated integrated blog
Include robot.txt files in the source
SEO: Website Optimization Elements Page Title Navigation Alt-Tags Anchor Text Site Map Visit the site
SEO: Website Optimization Elements Meta Description Tag Meta Keyword Tag Meta Title Tag Meta Robots Tag Go to View >Page Source or(Ctrl+U), to see current page’s source code
SEO: Website Optimization XML Sitemap
A Sitemap is an XML file that lists the URLs for a site
Makes it easier for users to navigate
Helps search engine crawlers to access all pages and links
SEO: Website Optimization Elements Search engine spiders do not see the website like the common visitor. Therefore, keep it optimized and systemized. You can check how a search engine sees your website by using the following free tool: www.seo-browser.com
SEO: Blog Integrated with Website Regular Posts on Blog Writing relevant blog posts on regular basis has a great SEO effect.
Many targeted keywords
Inbound link building
Better communication with your customers and partners
Platform for viral campaigns
Professional copywriters ready to help
How to Write a Great Blog Post How to write a great blog post?
Be clear and unique
PP What? PPC! Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
PP What? PPC!
Popular Pay per Click Programs
Appear as “sponsored listings”
Bid on price per click
Typically have very good tracking tools and statistics
Ability to control ad text
Can set budgets and spending limits
Google AdWords and Overture are the two leaders
PPC vs. SEO
Off-page Optimization Processes Off-site optimization consists of anything that promotes your website
Submit your website to Search Engines & Directories
Submit original Articles and Press Releases to special websites
Create and updates profiles in Social Media sites: Facebook, Twitter etc.
Quality link building
Conduct E-mail Marketing
Social Media Optimization Social media optimization (SMO) is the methodization of social media activity with the intent of attracting unique visitors to website content. Social media describes websites that allow users to share content, media, etc. Common examples are the popular social networking, bookmarking, content and network creation, video and photo sharing and other sites.
Social Media Optimization Referral Links More visitors traffic Brand Recognition Community Engagement
Social Media is an amazing platform that helps you build your brand and promote your services and products Social Media Optimization
Social Media Optimization Social Media Campaign Example: Martini Moments A social media campaign concept was developed for the Netherland market to remind people about Martini and create an emotional bondage with the brand. The campaign was executed solely online using YouTube Facebook Hyves (a popular social network in the Netherlands).
Tracking Results: Web Analytics As defined by Web Analytics Association: Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics provides data on the number of visitors, page views etc to gauge the popularity of the sites which will help to do the market research. Tools www.google.com/analytics www.alexa.com http://web.analytics.yahoo.com/
Tracking Results: Web Analytics Track Your SEO Results via Google Analytics It is a free service offered by Google that is able to generate detailed statistics about your website.
Track visits, pageviews, bounce rate and time
Research visitors profiles
Identify the best keywords and optimize
Identify the best traffic sources
Set conversion goals
Track AdWords and AdSense
Compare to other similar websites
Create custom reports
Tracking Results: Web Analytics Check your website analytics with Alexa.com -Ranking -Backlink amount -Fast and connected to Facebook
Tracking Results: Web Analytics Benefits of web analytics
Help to optimize your website
Create cost effective marketing plan
Plan your website Design and code cleverly Go for excellent content Optimize for search engines Implement Internet Marketing strategy Track results Hire professionals Conclusion
NexusLab, a Los-Angeles based Inc. 5000 website and software development firm, is there to provide you with customized web design, online marketing and search engine optimization solutions. 13425 Ventura Blvd., Suite 302Sherman Oaks, CA 91423Toll Free: 877-990-1416Local: 818-990-1416Facsimile: 818-990-1418Email: firstname.lastname@example.org