You are now done with your website but need to let the world know about it. Otherwise, what is the whole point?! Let the world know about it
What do you do, when you want to find something? Obviously, you SEARCH Website Marketing
Appearing in Search Results When you publish your website, it becomes available not only for visitors but also search engines. Search engines continuously send spiders and web crawlers to crawl your website and index it. Afterwards, your website appears in the search results among millions of others.
Ranking High in Search Results Ranking by Google Google ranks a website based on Relevance Importance PageRank Check: http://www.prchecker.info/
Helps search engine crawlers to access all pages and links
SEO: Website Optimization Elements Search engine spiders do not see the website like the common visitor. Therefore, keep it optimized and systemized. You can check how a search engine sees your website by using the following free tool: www.seo-browser.com
SEO: Blog Integrated with Website Regular Posts on Blog Writing relevant blog posts on regular basis has a great SEO effect.
PP What? PPC! Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Social Media Optimization Social media optimization (SMO) is the methodization of social media activity with the intent of attracting unique visitors to website content. Social media describes websites that allow users to share content, media, etc. Common examples are the popular social networking, bookmarking, content and network creation, video and photo sharing and other sites.
Social Media Optimization Referral Links More visitors traffic Brand Recognition Community Engagement
Social Media is an amazing platform that helps you build your brand and promote your services and products Social Media Optimization
Social Media Optimization Social Media Campaign Example: Martini Moments A social media campaign concept was developed for the Netherland market to remind people about Martini and create an emotional bondage with the brand. The campaign was executed solely online using YouTube Facebook Hyves (a popular social network in the Netherlands).
Tracking Results: Web Analytics As defined by Web Analytics Association: Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics provides data on the number of visitors, page views etc to gauge the popularity of the sites which will help to do the market research. Tools www.google.com/analytics www.alexa.com http://web.analytics.yahoo.com/
Tracking Results: Web Analytics Track Your SEO Results via Google Analytics It is a free service offered by Google that is able to generate detailed statistics about your website.
Plan your website Design and code cleverly Go for excellent content Optimize for search engines Implement Internet Marketing strategy Track results Hire professionals Conclusion
NexusLab, a Los-Angeles based Inc. 5000 website and software development firm, is there to provide you with customized web design, online marketing and search engine optimization solutions. 13425 Ventura Blvd., Suite 302Sherman Oaks, CA 91423Toll Free: 877-990-1416Local: 818-990-1416Facsimile: 818-990-1418Email: firstname.lastname@example.org