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Facebook Insights is the internal measurement tool that all fan page administrators have access to.
You can find the Insights tool on the right hand side of your fan page
What can Facebook Insights tell you? To name a few…
How many new likes you’ve received in a given timeframe
How many people have unliked your page or hidden you from their newsfeed
The demographic of your fans (sex, location, etc.)
Facebook Insights Overview: When you first enter insights you will see an overview of your activity including user and interaction data. To get started – select your date range from the top right.
Facebook Insights can tell you A LOT of great info about your users. Here are some highlights:
Active User breakdown
Likes/Unlikes and source of Likes
Active Users: An active user is someone who has interacted with your page or viewed your page or a post. *Note this can be a fan or a non-fan
Active User Breakdown: Shows the daily specifics on how someone has interacted with your page
Likes/Unlikes: You can see the number of new likes your page receives overlaid with the number of people who have unliked your page
Source of Likes: See where the bulk of your likes are coming from!
Are your fans male or female?
How old are your fans?
Where geographically do your
fans come from?
What languages do your
Fan Activity: This data will allow you to see how many times your page is viewed, where people came from who view your page, what tabs they are looking at and what rich media content that are viewing.
Now that you know who your users are, let’s see how they are interacting! Insights can tell you:
The number of likes, comments and unsubscribes a post gets
A post-by-post view of impressions
Breakdown of page interaction/activity
Daily Story Feedback: Every time you post a status update, that “story” is seen in the newsfeed of your fans. Fans can chose to interact with that story in 3 ways. They can
1) like it
2) comment on it
3) unsubscribe, which means they have hidden all posts from your page to their newsfeed
Facebook Insights Page Posts: A breakdown of the last 10 posts with the number of impressions and percent feedback Impressions: the number of times your post appears in a users newfeed or on the page wall Feedback percentage ratio: number of likes/comments per post over the number of times the post was seen
Page Activity: This refers to ways that a user interacts with your page beyond interaction with a story that you publish (a status update). They include:
Mentions (tagging your page)
Writing in your discussion board or review tab (where applicable)
Posting on your wall
Posting a video or photo to your wall
Analyzing your Data
Questions so far?
Facebook Ad Platform
Impressions – number of times your ad appeared
Clicks – number of times title link was clicked
Actions (if liking ad) – number of clicks directly on the like button
Conversions (if liking ad) – number of people who clicked the link and eventually liked your page
CPC – average cost per click
CPM – average cost per thousand impressions
Calculate your cost per fan:
Facebook Ad Platform Snapshot: main page shows campaigns in order (active campaigns listed first) To view detailed reports by ad, campaign and date, create a customized report by clicking on the left side of page
Analyzing your Data
Bit.ly is a click aggregator that both shortens and tracks links. It is useful to:
Shorten links for space on Facebook and Twitter
Create vanity URL for link
Tracking clicks, shares, tweets, etc.
Seeing referring and location insights
Bit.ly Clicks on exact bitl.y Total clicks Select date range
Bit.ly Differentiates where links were clicked from Location of clicks
Analyzing your Data
Other Measurement Tools
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