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Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)
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Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)

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Presented by Likeable Dentists' CEO Dave Kerpen on July 25th, 2013.

Presented by Likeable Dentists' CEO Dave Kerpen on July 25th, 2013.

Published in: Technology, Business

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  • 1. HOW TO GROW YOUR PRACTICE IN THE 21st CENTURY Join Me on a Free Webinar! http://bit.ly/Likeable7 PRESENTED BY Dave Kerpen CEO and Founder Likeable Dentists Dave@likeable.com July 25, 2013
  • 2. OUR STORY
  • 3. HOW IMPORTANT IS WORD OF MOUTH?
  • 4. THE NEW WORD OF MOUTH
  • 5. The average Facebook user has a network of about 150 PEOPLE.
  • 6. 1 Like = 150 RECOMMENDATIONS.
  • 7. 40 Page Likes x 150 Connections = 6,000 PEOPLE. X
  • 8. THE NEW WAY TO BE FOUND
  • 9. WHAT SOCIAL MEDIA WILL DO.
  • 10. Social Media Will ALLOW YOU TO EASILY REACH NEW PATIENTS.
  • 11. Social Media Will HELP YOUR PRACTICE STAY TOP OF MIND WITH CURRENT PATIENTS.
  • 12. Social Media Will HELP BUILD LASTING RELATIONSHIPS WITH ALL PATIENTS.
  • 13. WHAT SOCIAL MEDIA WON’T DO.
  • 14. SOCIAL MEDIA WON’T BE FREE.
  • 15. SOCIAL MEDIA WON’T BRING YOU INSTANT RESULTS. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
  • 16. SOCIAL MEDIA WON’T MAKE UP FOR AN UNLIKEABLE PRACTICE.
  • 17. HOW TO USE SOCIAL MEDIA TO GROW YOUR PRACTICE IN 10 EASY STEPS
  • 18. 1. GET STARTED
  • 19. 2. PERSONALIZE YOUR PAGE
  • 20. 3. GET CURRENT PATIENTS TO “LIKE” YOU
  • 21. 4. ADVERTISE TO FRIENDS OF CURRENT PATIENTS
  • 22. 5. USE CONTENT TO ENGAGE PATIENTS
  • 23. 6. PROVIDE VALUE WITH EDUCATION
  • 24. 7. CONNECT BY ENTERTAINING
  • 25. 8. CREATE INCENTIVES
  • 26. 9. GENERATE APPOINTMENT REQUESTS
  • 27. 10. ACQUIRE NEW PATIENTS
  • 28. HOW CAN LIKEABLE HELP?
  • 29. WHAT WE OFFER 1. Created and scheduled content. 2. Hypertargeted Facebook advertising. 3. Custom tab applications & social media promotions. 4. Offline marketing kit. 5. One-on-one training & education.
  • 30. CONTENT SCHEDULED AND MANAGED FOR YOU
  • 31. HYPER-TARGETED ADVERTISING
  • 32. CUSTOM TAB APPS & SOCIAL PROMOTIONS
  • 33. OFFLINE MARKETING SUPPORT
  • 34. LIKEABLE TRAINING AND EDUCATION Instructional Webinars 24/7 Customer Service Staff Training
  • 35. CASE STUDY Dr. Andrew Dine's Facebook page STARTED WITH 58 LIKES NOW IT HAS 336 LIKES In 4 months 579.3% INCREASE
  • 36. WANT TO LEARN MORE? Schedule a FREE consultation with us in the next 24 hours! E-mail learnmore@likeabledentists.com or call 212-359-4347! Use code “LDW725” for your FREE consultation!
  • 37. JUST FOR YOU! Download our free eBook today!! Grow Your Practice in the Digital Age http://www.likeabledentistsebook.com
  • 38. THANK YOU / GRAND PRIZE! CONTACT Dave Kerpen EMAIL Dave@likeable.com TWITTER @davekerpen PHONE 212-359-4355 QUESTIONS?