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Social media relationship quality of three Swiss brands

by on Dec 06, 2011

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Evaluation of the social media relationship quality of Rolex, Omega and Patek Philippe

Evaluation of the social media relationship quality of Rolex, Omega and Patek Philippe

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14 of 4 previous next Post a comment

  • LikeToShare LikeToShare Sharing means learning!
    Visit our intriguing blog and share your thoughts.
    We look forward to hear from you :)
    http://swissluxurywatchesandsocialmedia.blogspot.com/
    2 years ago
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  • LikeToShare LikeToShare Sure. It's possible that the brands might suffer - but so many of their customers are actively using social media. So don't you think the brands would be able to create close relationships with them if they assigned resources for the purpose? Isn't online interaction with customers part of a company's customer relationship management? What do you think? 2 years ago
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  • rasmussalomonsson Rasmus Salomonsson Nice report! I am writing a project for my school in Manchester about Rolex and I think that the brands mentioned above would suffer more from being on social media platforms such as Facebook because they like to have a 'personal' bond with their customers and not answering questions about repair or whatever on Facebook. 2 years ago
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  • LikeToShare LikeToShare What are your experiences with brands and social media? Do you prefer the companies that interact with you through social media or those who keep silent? 2 years ago
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Social media relationship quality of three Swiss brands Social media relationship quality of three Swiss brands Document Transcript