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Redes sociais para empresas B2B

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Apresentação utilizada na palestra realizada por Thiago Leite durante o Social Media Brasil 2012.

Apresentação utilizada na palestra realizada por Thiago Leite durante o Social Media Brasil 2012.

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  • 1. Redes Sociais para empresas parSaturday, May 12, 12
  • 2. “Quem é esse cara?” THIAGO LEITE about.me/thiagomtleite @thiagomtleiteSaturday, May 12, 12
  • 3. “Social Media só serve para B2C” #Mito!#Saturday, May 12, 12
  • 4. witter, blogs, video and oogle+ than those investing few hours a week with socialmedia. ools used by B2B versus B2B vs B2C 2C his chart shows how B2B ocial media use differs from 2C-focused businesses. Diferentes ferramentas Diferentes métodos 2C are more focused on Diferentes objetivosacebook and B2B are moreocused on LinkedIn, Twitternd blogging. • 87% das empresas B2B usam LinkedIn vs 59% B2C* • 67% se preocupam com SEO vs 62% B2C* • 68% usam mídias sociais para obter inteligência vs 59% B2C* *Fonte: 2012 Social Media Marketing Industry Report www.socialmediaexaminer.com Saturday, May 12, 12
  • 5. Conversa entre empresas Confiança é a BASE Público segmentado por natureza Conteúdo tem menos apelo, mas gera mais conhecimentoSaturday, May 12, 12
  • 6. Ciclo de Compra B2B Busca! Fez SEM? Lead! Faz Social? Cultivo! Call to Action? Venda!Saturday, May 12, 12
  • 7. Marketing de Conteúdo • • • • • Webinar / Hangout On Air Blog E-books Podcasts SlideShare + Necessidade Individual Marketing de Expertise • Fórum • Grupos (Facebook, LinkedIn, etc) • LinkedIn Answers / QuoraSaturday, May 12, 12
  • 8. Saturday, May 12, 12
  • 9. #recifenotadez #recifemaltratadoSaturday, May 12, 12
  • 10. Experimente e adapte!Saturday, May 12, 12
  • 11. Atualize-se!Saturday, May 12, 12
  • 12. Obrigado! THIAGO LEITE about.me/thiagomtleite @thiagomtleiteSaturday, May 12, 12