Presentation by Aaron Mottern (www.ghostpepperagency.com) at the March 14, 2012 ACA Lighthouse Speaker Series.
www.lighthousegrowthresources.com
www.uncommonwisdomblog.com
11. How Do You Do This?
• Commit to your digital media budget
• Define your target market
• Identify the digital media that best fits your
market
• Create a goal for your campaign
• Develop your digital marketing strategy
• Empower a champion to own the
implementation of your strategy
12. What Can You Do Now?
• Set up Google Analytics & Web Master accounts
• Add a blog to your website
• Claim your search engine map listings
• Sign up for online directories
• Select one social media channel to master
• Create premium content for your new blog
• Add links into all company email signatures
14. Optimize Your Website
• Title Tags
• META Descriptions
• “H” Tagged Content Titles
• Keyword Content
• 404 Error Pages
• 301 Redirects
• Internal and External Links
• XML Site Map
15. Optimize Your Map Listing
• 100% Completeness
• Keyword Description
• Relevant Photos
• Relevant Videos
• Targeted Categories
• Service Area
• Review Requests
16. Top Blogging Tactics
• Target your content to an audience likely to share
• Make your blog's content SEO-friendly
• Use Twitter, Facebook and Google+ to share your posts
& find new connections
• Add graphics, photos and illustrations with back link
• Conduct keyword research while writing your posts
• Participate in social sharing communities like Reddit +
StumbleUpon
• Interact with other blogs via comments
• Participate in Q&A sites
17. Top Facebook Tactics
• Create fan liking campaigns
• Use a campaign software - www.ShortStack.com
• Reward your top influencers
• Use your fans for a focus group
• Test Facebook PPC campaigns
• Offer promotions
• Stagger your educational and fun postings
• Comment quickly to postings
18. Top LinkedIn Tactics
• Ensure 100% completeness
• Optimize your profile
• Ask for recommendations
• Use LinkedIn add-on profile apps and plug-ins
• Create a company page
• Be a paid member
• Promote yourself and your company in LinkedIn groups
• Build your own group
• Research sales prospects and utilize direct email
• Promote your business using LinkedIn
19. Top Twitter Tactics
• Share tips related to your business and work-life balance
• Share photos of conferences, products and other finds
• Share news and commentary related to your business
• Link to content with a summary of why it’s valuable
• Feed your tweets into Facebook and LinkedIn
• Participate in tweets related to your industry
• Post discounts and offers on Twitter
• Follow industry experts, companies and competitors
• Be authentic, genuine and real
20. Contact Me
Aaron J. Mottern
Email: aaron@ghostpepperagency.com
Cell: (314) 629-4505