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  • The information I am going to share with you tonight will change your life. If you’re like me, you love to multi-task, but I’m going to ask for your full attention. Close the door, silence your phone, grab a pen and some paper.
  • Everything you've been taught about business -- and I know, because I invested hundreds of thousands of dollars learning "How To Do" Business -- and I'm telling you it's ALL WRONG. The information I'm going to cover today will turn your ideas about Business and Wealth on their head.
  • The Number One reason – Financial Freedom and Security. Live your passionBuild a legacySpend More time with your loved onesEnjoying the finest things in life - like travelling!Work from home. Wouldn’t it be fun to go to work in your pajammas?And of course… collect Big Checks. A Harvard Business Professor pointed out the ideal business model consists of a post office box where people endlessly send you cashier’s checks! I’m going to show you how you can make this a reality!
  • Most people think procrastination is their biggest hinderance, but really, it’s OVER-THINKING! Entrepreneurs lack Focus and the Ability to Execute.
  • I was hesitant to show you who I am, because I look young, but don't be fooled. I have years of experience and have probably invested more in myself than anyone else on this call.And perhaps more importantly, what to AVOID in our 3-Step Program – Launch, Leverage, Legacy!
  • Recognize this guy? Bill Gates founded Microsoft when he was 20 years old and became one of the youngest billionaires ever.On the other hand, Colonel Sanders founded Kentucky Fried Chicken when he was 65! When most people were retiring, he went an built a multi-million dollar restaurant franchise!3. Vicky Thompson worked for years climbing the corporate ladder until she decided to branch off into her own business. Last year, her company “Valuation Management Group” grossed $25.4 million.4. And here we haveShaziVisram, young mother and founder of a $13.3 million company called “HappyBaby”.My point is: “Success is No Respecter of Age.” No matter what stage of life you’re in, it’s time to start your own lifestyle business. This system can work for people of any age.
  • Here’s what my client, Sam Pulice, has to say about my 3-Step Launch, Leverage, Legacy! Program
  • Let me backtrack and tell you what you DON'T need…-- “Money” – my Launch program is FILLED with practical tips for saving money! I expect you’ll be able to get your home-based lifestyle business up and running for less than $1,000 using the techniques I suggest.-- "college degree" -- that's what I thought! That's why I went! I discovered I didn't... Am I sad I did it? No, I met a lot of neat people and it gave me a chance to grow as a person, but basically, I paid a lot of money to put three letters behind my name. You can have access to everything I learned in school, and all the stuff I’ve learned that THEY DON’T TEACH IN SCHOOL-- “office” – the traditional “brick-and-mortar” models of business are outdated and offer a serious disadvantage because of their overhead expense. Thanks to technology, you can build a million dollar business from Starbucks.-- “technical skills” – If you can check your email, you can create a website.-- “good sales person” -- I'm going to show you HOW to be a good sales person. I'm a horrible sales person.. But I'm passionate about what I do. So many of you are passionate about something and I'm going to show you some easy to implement methods for channelling that passion into a natural sales style -- allowing you to close deals anywhere, anytime.
  • I mentioned that entrepreneurs lack focus and the ability to execute. It is CRUCIAL that you have a coach or a mentor who will give you laser-like focus and the momentum to ACT.
  • they'll sell you their system, teach you THEIR method… and maybe it worked for them! But the skills of MAKING it in business and COACHING others to make it in business are COMPLETELY different! Just because you passed first grade, doesn't mean you have the skills to TEACH first grade! Not only that...
  • Easy…Unique…Win-Win – The only GUARANTEED WAY to Get Rich (Legally) is to Improve Others’ Lives. The more value you create for others, the more money you will garner for yourself.
  • anyone who's stick and tired of feeling trapped! I got tired of failure. Of people telling me what's "possible" and "realistic"
  • I thought FREEDOM and SECURITY came from a salary... I was told that women make less than men. That I should be so lucky to make it up the ladder to a SALARIED position.I noticed that the sales men in our office were treated like royalty
  • 90% of you on this call today are IN THIS POSITION
  • I want you to write this down...
  • I want to introduce a NEW ladder -- get off the income ladder!Owner Operator – You absolutely MUST own your own businessResidual Income is when you start working more efficiently and generating more money by working fewer hoursPassive Income is achieving that dream we all share of receiving Checks in our Mailbox every week, without lifting a finger!"My system will show you how to...You Must Position yourself for the highest level of worth – I’m not suggesting a Multi-Level Marketing Scheme. It's about taking your own intellectual property and escaping serfdom to build lasting freedom. Not only for you, but for your children and you children’s children.
  • I’d like to introduce our “Frustration-to- Freedom” Wealth-Building Model.For those of you who feel trapped, living paycheck to paycheck, and are constantly working to make ends’ meet, the first step we need to do is put you in a position to start generating cash flow immediately with minimal start up capital. Once you can make money any time any where, then you’re ready to start scaling your business to create residual income and achieve exponential growth.Finally, once you’ve built up your capital through active income, my Legacy program will develop your personal wealth-creation profile based on your interests and personality to figure out which cash-producing assets are the best fit for your Ultimate Lifestyle.The reason I’ve included my phone number here; if you are REALLY SERIOUS about achieving your Ultimate Lifestyle“ and want a headstart on the rest of the people on this call... I am going to waive my $1000 consult fee for Our “Liberation Consult“, where we determine which of these three programs is best suited for your current level of wealth-building and get you started in speed-to-market fashion
  • Most people who own their own business really own the most laborious, time-intensive job out there... That is not what you want, and it’s not what I want for you. I want you to have the time to take your family on vacation a couple times a year…spend a lazy day in a hammock WHILE making money…Retire in comfort, celebrating what you've accomplished and the ways you’ve help your children accomplish their dreams….To go visit all those places you’ve dreamed about and read about…
  • In our PROPRIETARY Find Your Million Dollar IdeaDefine Your Personal Objectives, Mission and ValuesDetermine Work-Effectiveness ProfileEstablish Your Value Offering Research Your CompetitorsKnow Your CustomersCreate a USP using a SWOT AnalysisEncode Your Business Mission and ValuesBlueprint Your Million Dollar BrandPilot Production and DistributionCalculate Start-Up and On-Going ExpensesForecast Sales the Easy WayEvaluate Cash Flow and CapitalizationA = L + E: Deciphering your Income Statement and Balance Sheet
  • Choose an Entity That Reduces LiabilityBuild a Committed TeamNavigate Licenses and Permits and RegulationsManage Your Money CorrectlySelect the Necessary InsuranceCraft Your Marketing PlanEstablish Your Online Sales and Marketing FunnelMake the First Sale
  • There are the first four questions I ask every one of my clients in our very first session. Write down your answers!
  • This is Vince Lombardi, arguably the best football coach of all time. Do you know how many touchdowns he scored? Neither do I! Playing and coaching are different skills… Just because someone has succeeded in business doesn’t mean they can help YOU succeed in business.Listen to what Amanda from San Diego has to say:
  • Money is not the goal here, people! Money simply provides you the ability to Travel… Buy your dream car… Own a vacation home… Take care of your parents in their old age… and give your kids the future they deserve.
  • Wouldn’t it be great if you could share the information you’ve learned today with your children or grandchildren and Liberate Them from spending years of their lives trapped in serfdom?
  • If you call in the next 10 minutes, I will schedule your personal liberation session that retails at $1000 – for free! Call me right now at 858-444-5152I can’t wait to help you begin your climb up the Wealth Ladder to Financial Freedom and the Ultimate Lifestyle!
  • Transcript

    • 1. You’re About To Discover How To…“Launch Your Own $100,000 Business In The Next 21 DaysDoing What You Already Know And Love!” with Caitlin Cogan Doemner Ideation Expert and Wealth Coach
    • 2. BONUSFor those who stay to the end,I’m going to throw in a special $1000 Bonus Value!!
    • 3. Welcome
    • 4. Have You Ever Wondered What It Would Feel Like To… Make $100,000 a year, doing what you love? Build a million-dollar business, working from Starbucks? Travel around the world and have more money in your bank account when you return than when you left?
    • 5. How Many Of You Would Like Me To Share With You…  How to make money doing what you currently pay to do  How to own your income stream and make cash whenever you want it  How to lay a foundation for long-term wealth creation
    • 6. You’re About To Discover… The #1 reason businesses fail and what you need to know to thrive in a Recession! Cutting-edge strategies to develop innovative value to dominate your market The ONLY GUARANTEED WAY to “get rich” (and it’s easier than you think!)
    • 7. What is a Lifestyle Business? A Lifestyle Business allows you to Make Money Any Time, Any Place Doing What You Already Know and Love
    • 8. Top 7 Reasons For Starting Your Own Lifestyle Business1. Financial Freedom and Security2. Live Your Passion3. Build Something You’re Proud Of4. Spend More Time with Family5. Enjoy Life – Travel!6. Work from Home7. Collect Big Checks
    • 9. The Opportunity is NOW Entrepreneurship is on the rise – 2,300 people per day! Statistics show that most people only have 2.5 years in their jobs before lay offs It’s easier to start a business than to find a job  There were more millionaires created in the Great Depression than any other time in history  The greatest wealth vehicle is owning a business  Create a sellable asset If not now, then when?
    • 10. CAITLIN COGAN DOEMNER  Master’s in Business Administration seven years and $175,000  President and CEO of Lifestyle Livelihood, LLC  Serial Entrepreneur Now I can save YOU thousands of dollars and years of your life showing you What Does Work…
    • 11. Success is No Respecter of Age
    • 12. “Incredible Sense for the Extraordinary” “Caitlin has an incredible sense for the extraordinary. Critical thinking and connecting ideas in a collaborative environment is her ideal position… Caitlin helped me with a startup... Caitlin provided great insight to Sam Pulice my crazy idea and helped toOwner of Mojave Copy & Printing deliver in a timely manner. ”
    • 13. Myths About Starting a Businessˣ Need moneyˣ Need a college degreeˣ Need an officeˣ Need technical skillsˣ Need to be a good sales person
    • 14. Challenges Others Face…  Not generating enough leads  Not converting sales  Lack of systems and processes  Not enough time  Not enough money  Confused  Don’t know where to start  Don’t have a coach or mentor
    • 15. Other “Gurus” and Pyramid Schemesˣ Sell you THEIR systemˣ Teach you THEIR methodˣ Can you imitate THEIR success? YOU are not Them!
    • 16. The Lifestyle LAUNCH SystemEasy – 21 Step Action GuideUnique – 100% Personalized Business ModelWin-Win – Improve Others’ LivesFast – First Sale 3 Weeks from TodaySustainable – Get Paid to Do What You Do Already!
    • 17. “That Beer Guy”Colby’s Passion: Drinking BeerLESS THAN AN HOUR:Sustainable Business ModelLeveraging His Unique StrengthsDoing What He Loves $100,000
    • 18. Who Is This Good For?  Stay at Home Moms  Students  Current Business Owners  Someone who Lacks Self-Confidence  Anyone with a Passion or Hobby who would like to start Living The Dream!
    • 19. What’s Different About The Lifestyle Launch Program? Learn as You Go – “MBA-in-a-Box” Perfect Lifestyle-Market Match Fill-in-the-Blank Financials Practical, Money-Saving Tips “Fool-Proof” Marketing Plan HOURS of One-on-One Coaching Foundation for Long-Term Wealth Creation
    • 20. Stuck on the Income Ladder? Freedom? Time-Driven Performance-Driven
    • 21. Flip the Income Ladder Unlimited Potential Time-Trap! Employers Benefit!!
    • 22. Means of Production YOUGentry Bankers 90% of the United States’ Workforce qualifies for SERFDOM
    • 23. “You Do Not Own Your TimeUntil You Control Your Income!”
    • 24. Welcome to the Wealth Ladder Turn Your Time into an ASSET, not a Commodity Decide Your Worth Build Lasting Financial Freedom
    • 25. 3-Tiered Wealth Building Program LAUNCH LEVERAGE LEGACY Generate Invest Scale Cash Flow Single Active Business to IMMDIATELY Income into Create with Multiple Residual Minimal Cash- Income and Start Up Flowing Achieve Capital Assets for a Exponential Lifetime of Growth Passive Income 858-444-5152
    • 26. Imagine YOUR Ultimate Lifestyle
    • 27. How It Works Liberation Consultation FINANCIAL EVALUATION • Acumination ConsultationLIFESTYLE MATCH Profitability MARKET ANALYSIS Consultation Discovery Consultation •
    • 28. How It Works BULL PENESSENTIAL FOUNDATION MARKETING FIRST Acceleration Consultation PREPARATION SALE! Momentum Consultation
    • 29. 7 Principles for a Successful Business1. Lifestyle Business2. Use the Right Model3. Position Yourself4. Attract Qualified Leads5. Accelerate Conversion6. Build Your Team7. Always Celebrate!
    • 30. #1 Build Your Lifestyle Business  How much money do you want to make each month?  How soon do you want to achieve that income?  How badly do you want that income?  What do you currently pay to do that you would love to get paid to do?
    • 31. #2 Use the Right Model  Don’t try to fit into someone else’s shoes  Maximize your current strengths and outsource your weaknesses  Leverage your time and capital most efficiently to start generating cash immediately!  Make sure you’re climbing the right ladder!
    • 32. #3 Position YourselfShortest path to the biggest profits winsOWN your niche – Be The ExpertTransform your ideas into valuable recommendationsControl the contextThe Art of Framing
    • 33. #4 Attract Qualified Leads Know your target customer Identify key benefits Educate to Dominate Develop trust Develop affiliate support
    • 34. #5 Accelerate Your Conversion RateSTOP selling – start SOLVINGWhat is your Unfair Advantage?Eliminate competitors ethicallyDeliver more value
    • 35. #6 Build Your TeamDo what you love to do – outsource the rest!Olympic AthletesHonest attorney, “cowboy” CPA, and a coach who will inspire you to greatness
    • 36. “You Need Caitlin On Your Team” “Caitlin has been helping people realize their potential and accomplish their dreams for years… Usually her big picture is bigger than anyone else imagined and she knows the right steps to help you get you to that point. Honestly, if youre starting a business or are trying to take it to the next level, theres no one else youd want on your team. She will challenge you to dream bigger and work harder, and ultimately – you will attain those sky-high goals AmandaMusician, San Diego that were always just out of reach.”
    • 37. #7 Always Celebrate“Know Your Why”Publicize your goalsReward yourself • Spend more time with loved ones • Travel • Give back • Live life on YOUR terms
    • 38. Who Is This For? If you are an expert who wants to convert your advice into massive profits If you are not an expert, but you are passionate about something and would love to start making money doing what you’re already doing If you have been looking for a way to be your own boss, but didn’t know how If you want to achieve financial freedom by climbing the Wealth Ladder
    • 39. Who Is This NOT For?ˣ If you need to do everything the hard wayˣ If you think success must be difficultˣ If you need to do everything yourself and are not willing to outsource tasks that are not the best use of your timeˣ If your only goal is to “get rich quick,” instead of building sustainable long-term wealth by improving others’ livesˣ If you’d rather buy the next “one-click wonder” instead of implementing what I tell you to doˣ If you refuse to take action
    • 40. Your Lifestyle Launch ProgramEasy, Step-By-Step, Concept to Launch withHOURS of One-On-One Coaching – Discover the business model that perfectly matches your lifestyle and personality – Identify your unique value offering ideally suited to your target market – Ensure profitability before investing your hard-earned money – Close your first sale 21 days from today! Retail Value $4,999
    • 41. Your Lifestyle Launch Program  More Time  More Money  Works In Any Niche  Works In Any Area  Financial Freedom  Gain Influence  Give Back  A Competitive Advantage  Done For You
    • 42. Your Options Today:1. Get Your Own MBA.2. Bootstrap Your Business.3. Do Nothing.4. Invest in Yourself.Build Your Million-Dollar Business doing what you already know and love!
    • 43. You Are Worth It!Lifestyle Launch Program: $4,999Federal Tax Rebate: - $1,499Affiliate Rewards: - $1,000Money-Saving Tips: - $2,000 You’re really paying: $500 And I’m sure we can save you $500 by simply deducting your current lifestyle expenses!
    • 44. My Personal 100% Iron-Clad Money Back GuaranteeTake action now and try the complete system for 21 days. If you aren’toverwhelmed at how easy it is use this system, simply send it back. But I know once you try it, you’ll see powerful results!
    • 45. Share the Wealth For a limited time only, invite a friend or family member currentlyattending high school orcollege to join you in our program – for FREE! TWO Launch Memberships for the price of ONE!
    • 46. BONUS for First 10 People to Sign Up TODAY! Exclusive Access to ourToday Leverage ProgramOnly – Master Mind CallsLimited Retail ValueSpace! FREE $5,000
    • 47. If you call in the next 10 minutes I will schedule your… FREE LIBERATION SESSION RIGHT NOW 858-444-5152