Peter Coroneos Chief Executive Internet Industry Association (IIA) Mind the Gap Thought Leadership Series Melbourne – 7 Au...
About the IIA <ul><ul><li>Australia’s national internet industry organisation (est.1995) </li></ul></ul><ul><ul><li>Over 2...
<ul><ul><li>As a voice for the industry, the IIA provides policy input to government and advocacy on a range of business a...
<ul><ul><li>ATAC 2006 </li></ul></ul><ul><ul><li>Employ er  Benefits: </li></ul></ul><ul><ul><ul><li>Office space </li></u...
Web 2.0 <ul><li>Web 2.0 technologies allow masses of people to connect and allow for rapid prototyping, failure, and adapt...
Nortel Study May 2008 <ul><li>‘ The Hyperconnected: Here they Come’ </li></ul><ul><ul><li>7 devices, 9 connectivity applic...
The rise and rise of the humble blog Growing from relative obscurity circa 2003 there are now over 100 million blogs world...
Appreciate the scale If MySpace were a country it would be the seventh biggest ahead of Russia
The Cluetrain Manifesto <ul><li>“ Employees are getting hyperlinked even as markets are.  </li></ul><ul><li>  Companies ne...
Cluetrain ‘theses’ <ul><li>There are two conversations going on. One inside the company. One with the market.  </li></ul><...
<ul><li>“ I'm more productive when I'm happy, and I'm happiest when I'm allowed the freedom and responsibility to get my j...
Examples <ul><li>The Mini USA American branch of BMW’s Mini Cooper line, tracks everything being said about its brand ever...
<ul><li>At Hewlett-Packard  Executives log into their individual blogs each morning to join the ongoing online conversatio...
<ul><li>Ernst & Young  recruits many of the 3,500 college graduates it hires every year using a career group on Facebook, ...
<ul><li>Air Products and Chemicals Inc.  </li></ul><ul><li>Internal Social Network. They call it their “expertise locator”...
 
Networked individualism <ul><li>Empirical work in 1998 established data to counter the dystopian argument that internet in...
<ul><li>GROUP-BASED SOCIETY  </li></ul><ul><li>United Family </li></ul><ul><li>Shared Community </li></ul><ul><li>Neighbor...
Challenges <ul><li>Interpersonal alienation among some </li></ul><ul><li>Vulnerability of technology to crime and security...
Resources <ul><li>Teleworking –  www.teleworkaustralia.net </li></ul><ul><li>The Cluetrain Manifesto  www.cluetrain.com </...
www.iia.net.au
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Business And Social Networking For Publication

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A Presentation given at Konica Minolta's Life In Colour: Innovation mind the gap seminar in Melbourne

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Business And Social Networking For Publication

  1. 1. Peter Coroneos Chief Executive Internet Industry Association (IIA) Mind the Gap Thought Leadership Series Melbourne – 7 August, 2008 Hyerconnectivity and eTransformation
  2. 2. About the IIA <ul><ul><li>Australia’s national internet industry organisation (est.1995) </li></ul></ul><ul><ul><li>Over 200 corporate members include... </li></ul></ul><ul><ul><ul><li>- telecommunications carriers - web and software developers </li></ul></ul></ul><ul><ul><ul><li>- content creators and publishers - internet service providers </li></ul></ul></ul><ul><ul><ul><li>- educational & training firms - local government agencies </li></ul></ul></ul><ul><ul><ul><li>- law firms - portals and SN sites </li></ul></ul></ul><ul><ul><ul><li>- internet research analysts - hardware vendors </li></ul></ul></ul><ul><ul><ul><li>- online advertisers - internet security providers </li></ul></ul></ul><ul><ul><ul><li>- businesses with a Net presence </li></ul></ul></ul>
  3. 3. <ul><ul><li>As a voice for the industry, the IIA provides policy input to government and advocacy on a range of business and regulatory issues, to promote laws and initiatives which enhance access, equity, reliability and growth of the medium within Australia </li></ul></ul><ul><ul><li>Promoting a safer fairer more trusted internet </li></ul></ul>Our mission
  4. 4. <ul><ul><li>ATAC 2006 </li></ul></ul><ul><ul><li>Employ er Benefits: </li></ul></ul><ul><ul><ul><li>Office space </li></ul></ul></ul><ul><ul><ul><li>Recruitment and retention </li></ul></ul></ul><ul><ul><ul><li>Absenteeism </li></ul></ul></ul><ul><ul><ul><li>Productivity improvements </li></ul></ul></ul><ul><ul><ul><li>eg. 1440 CFOs: Which incentives most effective in attracting top accounting candidates?” Telecommuting and/or flexible work schedules ranked third after salary and benefits/insurance Source: Robert Half Int’l 2008 </li></ul></ul></ul>Teleworking <ul><ul><li>Employ ee Benefits: </li></ul></ul><ul><ul><ul><li>Commuting time </li></ul></ul></ul><ul><ul><ul><li>Fuel consumption </li></ul></ul></ul><ul><ul><ul><li>CO 2 emissions </li></ul></ul></ul><ul><ul><ul><li>Work/life balance </li></ul></ul></ul>
  5. 5. Web 2.0 <ul><li>Web 2.0 technologies allow masses of people to connect and allow for rapid prototyping, failure, and adaptation. </li></ul><ul><li>From ‘Groundswell’ (Forrester Research, 2006) </li></ul><ul><li>Groundswell: A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations </li></ul>
  6. 6. Nortel Study May 2008 <ul><li>‘ The Hyperconnected: Here they Come’ </li></ul><ul><ul><li>7 devices, 9 connectivity applications </li></ul></ul><ul><ul><li>16% of total information workforce currently hyperconnected; this will escalate to 40% </li></ul></ul><ul><ul><li>The boundary between work and personal connectivity is blurring; more than a third use SN for both </li></ul></ul><ul><ul><li>Expectation for a hyperconnected environment – it will become a condition of employment </li></ul></ul>
  7. 7. The rise and rise of the humble blog Growing from relative obscurity circa 2003 there are now over 100 million blogs worldwide
  8. 8. Appreciate the scale If MySpace were a country it would be the seventh biggest ahead of Russia
  9. 9. The Cluetrain Manifesto <ul><li>“ Employees are getting hyperlinked even as markets are. </li></ul><ul><li> Companies need to listen carefully to both. </li></ul><ul><li>Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets.” </li></ul><ul><li>The ‘Talent Wars’ </li></ul><ul><li>Networked knowledge workers can change employers over lunch. Your own &quot;downsizing initiatives&quot; taught us to ask the question: &quot;Loyalty? What's that?&quot; </li></ul>
  10. 10. Cluetrain ‘theses’ <ul><li>There are two conversations going on. One inside the company. One with the market. </li></ul><ul><li>In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control. </li></ul><ul><li>As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets. </li></ul><ul><li>These two conversations want to talk to each other. They are speaking the same language. They recognise each other's voices. </li></ul>
  11. 11. <ul><li>“ I'm more productive when I'm happy, and I'm happiest when I'm allowed the freedom and responsibility to get my job done in the way that best suits me. If I feel repressed then I resent it, stop caring about my job, and become a miserable clock-watching drone.” </li></ul>
  12. 12. Examples <ul><li>The Mini USA American branch of BMW’s Mini Cooper line, tracks everything being said about its brand everywhere on line—in blogs, discussion groups, forums, MySpace pages and much more—then uses what it learns to guide advertising campaigns. </li></ul>
  13. 13. <ul><li>At Hewlett-Packard Executives log into their individual blogs each morning to join the ongoing online conversation about each of their product lines, immediately responding to customer problems and concerns. </li></ul>
  14. 14. <ul><li>Ernst & Young recruits many of the 3,500 college graduates it hires every year using a career group on Facebook, where it not only posts job information but also answers individual questions from prospective employees. </li></ul>
  15. 15. <ul><li>Air Products and Chemicals Inc. </li></ul><ul><li>Internal Social Network. They call it their “expertise locator” and use it to connect people with shared skills and interests. They are able to create amazing ad-hoc work groups creating synergies amongst the most talented experts in their organisation. </li></ul>
  16. 17. Networked individualism <ul><li>Empirical work in 1998 established data to counter the dystopian argument that internet involvement was associated with social isolation </li></ul><ul><li>The supposed ICT-driven transformation of work to networked organisations is only partially fulfilled in practice. The organisational constraints of departmental organisation (including power) and physical proximity continued to play important roles. </li></ul><ul><ul><ul><ul><ul><li>Source: Wikipedia </li></ul></ul></ul></ul></ul>
  17. 18. <ul><li>GROUP-BASED SOCIETY </li></ul><ul><li>United Family </li></ul><ul><li>Shared Community </li></ul><ul><li>Neighborhoods </li></ul><ul><li>Voluntary Organizations </li></ul><ul><li>Face-to-Face </li></ul><ul><li>Spaces </li></ul><ul><li>Focused Work Unit </li></ul><ul><li>Job in a Company </li></ul><ul><li>Autarky </li></ul><ul><li>Office, Factory </li></ul><ul><li>Ascription </li></ul><ul><li>Hierarchies </li></ul><ul><li>Conglomerates </li></ul><ul><li>Cold War Blocs </li></ul>NETWORKED SOCIETY Serial Marriage, Mixed Custody Multiple, Partial Personal Nets Dispersed Networks Informal Leisure Computer-Mediated Communication Public Private Spaces Networked Organisations Career in a Profession Outsourcing Airplane, Internet, Cellphone Achievement Matrix Management Virtual Organisations/Alliances Fluid, Transitory Alliances Wellman 2001
  18. 19. Challenges <ul><li>Interpersonal alienation among some </li></ul><ul><li>Vulnerability of technology to crime and security threats </li></ul><ul><ul><li>Technology supporting the hyperconnected has become mission critical </li></ul></ul><ul><ul><li>But increases the risk of information leakage </li></ul></ul><ul><li>Privacy and the surveillance culture </li></ul>
  19. 20. Resources <ul><li>Teleworking – www.teleworkaustralia.net </li></ul><ul><li>The Cluetrain Manifesto www.cluetrain.com </li></ul><ul><li>Groundswell: winning in a world transformed by social technologies www.groundswell.forrester.com </li></ul><ul><li>The Hyperconnected www.nortel.com </li></ul>
  20. 21. www.iia.net.au
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