mVoip - coming of age, and with a vengeance

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mVoip - coming of age, and with a vengeance

  1. 1. mVoIP – coming of age, andwith a vengeanceOpen Mobile Summit | London 08.05.11Giles Corbett @GiCorb | LifeisbetterON @lifeisbetteron | orange vallée | 1 |
  2. 2. Technology – here, old hat, andonly becoming more VoIP friendly| lifeisbetterON | 2 | 08.05.11 | OMS: mVoIP | public
  3. 3. | lifeisbetterON | 3 | 08.05.11 | OMS: mVoIP | public
  4. 4. Economics – make sense in a way thatno traditional network-based servicecan match| lifeisbetterON | 4 | 08.05.11 | OMS: mVoIP | public
  5. 5. Cheap? Hour of circuit Cost of data for switched Voice an hour of VoIP £1.50 £0.40* * and £0.00 when over wifi wholesale prices for MVNOs for an on-net call| lifeisbetterON | 5 | 08.05.11 | OMS: mVoIP | public
  6. 6. Sk-hype? Annual product development budget $40M* * Up from $8M prior to eBay acq. Source: (rounded) analysis of IPO registration| lifeisbetterON | 6 | 08.05.11 | OMS: mVoIP | public
  7. 7. Sk-hype? • Annual new users 150 • Cost $0.80 each • 1/5th convert to regular users 30 • Cost $4 each • 1/20th convert to paying users 1.5 • Cost $80 each Source: (rounded) analysis of IPO registration| lifeisbetterON | 7 | 08.05.11 | OMS: mVoIP | public
  8. 8. Viber: Viral, better? Dec. August September Oct & Dec Dec. 10th 2nd • 3m downloadsTwitter and Facebook Video on YouTube Teasing on Twitter Launch • #1 app on the App accounts creation http://bit.ly/hc68fe and Facebook Store | lifeisbetterON | 8 | 08.05.11 | OMS: mVoIP | public
  9. 9. User experience – the argument totrump all others| lifeisbetterON | 9 | 08.05.11 | OMS: mVoIP | public
  10. 10. Device rather well suited… earpiece feedback Microphone| lifeisbetterON | 10 | 08.05.11 | OMS: mVoIP | public
  11. 11. Integrated into address book| lifeisbetterON | 11 | 08.05.11 | OMS: mVoIP | public
  12. 12. Feedback Was your message delivered? Has it been read?| lifeisbetterON | 12 | 08.05.11 | OMS: mVoIP | public
  13. 13. Transfer, share Turn the call into a video-call Share a photo, a scribble, a file during the call| lifeisbetterON | 13 | 08.05.11 | OMS: mVoIP | public
  14. 14. Group Chat or call with a group as easily as with a person| lifeisbetterON | 14 | 08.05.11 | OMS: mVoIP | public
  15. 15. Context See what people are up to as you call them. Are they available? Where are they?| lifeisbetterON | 15 | 08.05.11 | OMS: mVoIP | public
  16. 16. Availability Choose who can reach you, and who can’t. Base it on time, location, Or even on surrounding noise, brightness movement….| lifeisbetterON | 16 | 08.05.11 | OMS: mVoIP | public
  17. 17. Which? In an OTT model, the market will findout $8-40M, not $200-$1000M No single plan Many attempts, some success| lifeisbetterON | 17 | 08.05.11 | OMS: mVoIP | public
  18. 18. thank-you.| lifeisbetterON | 18 | 08.05.11 | OMS: mVoIP | public

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