Social Media Revolution:  New Ways of Marketing MSME Brands <ul><li>IFIT Workshop </li></ul><ul><li>By Lorelie Banguilan  ...
Marketing Communication …  is not walking the classical path anymore
Dramatic Shift in Marketing Reality
Social Media  Power Social Media is bigger than you think… and it’s just getting started…
But is it a fad or the biggest shift since the Industrial Revolution ?
social media  is a collection of  online tools  that people use to  create ,  share , and  connect  with each  other
Social media  is a  conversation that takes place online
Always On Their networks and conversations don’t “end”. Many are comfortably blurring the lines  between work and life.
Why should you care? What the hell is social media anyway?
 
 
<ul><li>Fan Page </li></ul><ul><li>Applications </li></ul><ul><li>Connect/Share </li></ul><ul><li>Facebook Ads </li></ul>
Fan Page: “ Build customized micro presence inside facebook and attract your target market to join the community”
Applications: “ Engage your target market with a good application and they will help you sell through a managed  gossip”
Connect/Share: “ To share or not to share… that is the one million dollar question” “ Average Facebook users has 130 frien...
Facebook ads: “ People don’t mind that there are ads in facebook, after all, facebook is free”
measure  SUCCESS
Social Media is bigger than you think.  16,000,000  accounts, top 7 2,100,000 million  accounts, top 12 97 million  popula...
88DB.com is the biggest classified website in China and Southeast Asia  <ul><li>Global Monthly (30 Day) Unique Visitors ha...
 
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Social media marketing ifit

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  • Fan Page Facebook page is a public profile that enable brands/corporate to share their business &amp; products with Facebook users. Pages are similar to personal profile, however brands accumulate “Likes” instead Of “Friends”. Using fan page, brands will have the option of posting and collecting content, importing Twitter feed, collecting user reviews &amp; hosting discussions. Applications Application is a tool which brands can add to their fan page, generally used to engage facebook users. Applications can range from surveys to games to mobiles. Connect/Share Facebook connect (known as the Open Graph API) and Facebook share allow brands to integrate Facebook with other online media such as website and blog. Facebook connect enable brands to Identify users coming to the site through their Facebook Profile in order to have in-depth insights of user behaviors. Facebook Ads Facebook ads are particularly powerful when brands are looking for advertising solutions that can target specific age, gender, location, and 9 other criteria.
  • #1. Facebook 24/7 Social media provides online facility for user to create content, share, and connect with other people. 24 hours a day, 7 days a week. #2. Market potential in Philippines Facebook currently has 16,000,000 users in Philippines. By using Facebook tools like fan page, applications, connect/share, and ads, brands can jump in and build a community, build long term relationship, and finally spread the words around their own circle of friends. #3. Achievable..Measureable.. Brands can measure campaign result by doing qualitative or quantitative analysis #4. We can help you!
  • Social media marketing ifit

    1. 1. Social Media Revolution: New Ways of Marketing MSME Brands <ul><li>IFIT Workshop </li></ul><ul><li>By Lorelie Banguilan </li></ul>
    2. 2. Marketing Communication … is not walking the classical path anymore
    3. 3. Dramatic Shift in Marketing Reality
    4. 4. Social Media Power Social Media is bigger than you think… and it’s just getting started…
    5. 5. But is it a fad or the biggest shift since the Industrial Revolution ?
    6. 6. social media is a collection of online tools that people use to create , share , and connect with each other
    7. 7. Social media is a conversation that takes place online
    8. 8. Always On Their networks and conversations don’t “end”. Many are comfortably blurring the lines between work and life.
    9. 9. Why should you care? What the hell is social media anyway?
    10. 12. <ul><li>Fan Page </li></ul><ul><li>Applications </li></ul><ul><li>Connect/Share </li></ul><ul><li>Facebook Ads </li></ul>
    11. 13. Fan Page: “ Build customized micro presence inside facebook and attract your target market to join the community”
    12. 14. Applications: “ Engage your target market with a good application and they will help you sell through a managed gossip”
    13. 15. Connect/Share: “ To share or not to share… that is the one million dollar question” “ Average Facebook users has 130 friends” (source: Facebook Statistics)
    14. 16. Facebook ads: “ People don’t mind that there are ads in facebook, after all, facebook is free”
    15. 17. measure SUCCESS
    16. 18. Social Media is bigger than you think. 16,000,000 accounts, top 7 2,100,000 million accounts, top 12 97 million population, 28 million with access, 88 million mobile subscribers
    17. 19. 88DB.com is the biggest classified website in China and Southeast Asia <ul><li>Global Monthly (30 Day) Unique Visitors have grown to over 15M </li></ul><ul><li>Global Monthly (30 Day) Pageviews have grown to over 60M </li></ul><ul><li>88DB.com has awarded for Google AdSense Best Partner Award (HK) </li></ul>
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