Lidka Schuch Creative Design and Training Portfolio
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Lidka Schuch Creative Design and Training Portfolio

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Ask me about customized, fully interactive, instructor-led, on-line digital graphics training for you - Photoshop, Illustrator, InDesign, Sketchup, Foundations, Advanced, Illustration Techniques, ...

Ask me about customized, fully interactive, instructor-led, on-line digital graphics training for you - Photoshop, Illustrator, InDesign, Sketchup, Foundations, Advanced, Illustration Techniques, Production Techniques, Creation of e-Pubs, HTML and CSS, and more.

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Lidka Schuch Creative Design and Training Portfolio Lidka Schuch Creative Design and Training Portfolio Presentation Transcript

  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Lidka has earned the respect of her clients and peers as an Expert Digital Content Creator, Creative Designer and Educator. Creative Portfolio
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Z oe was a tall, slender woman with a delicate face framed by soft curls of auburn hair, whose passions were cooking and dancing. She had enough friends and family to fulfill her love of cooking - at least partially - but she has not as of yet met a man who would like a dance after a dinner, or a dinner after a dance. That was her reason to take dance classes that early fall. There were not enough men taking the dance course, but the school organized group outings to the most famous dance clubs. Sure enough, it took only a short time before she met Tom, a man only a bit taller than she was, with a well proportioned body, strong and lean muscles, dark hair and blue eyes. Since that first dance, there was a magical chemistry between them and before the month was over, Tom and Zoe went out for the first date to see a movie and grab a bite after. During the next several dates they found out plenty of things about each other, including the fact that to both of their delights, they share the appreciation of good food, and seafood in particular. That passion for flavours of seafood and sharing emotions about their experiences made them kiss for the first time. And with that first kiss their relationship entered into a new state. Dating Tom was very exciting and Zoe’s feelings begun to turn into a desire. She decided to invite Tom to her home for a dinner - a very special dinner in a very special mood for a very special dessert after ... She used all her knowledge of food and herbs to make a meal that Tom would never forget, and that most importantly, would not put him to sleep right after. She chose the menu very carefully, starting from a couple of light appetizers. For the main course, she decided to make a fish dish, full of taste and spice, served on the bed of rice with saffron. The dessert was to be a small serving of fruit and ice cream with a splash of Grand Marnier. On the day of the dinner, Zoe set the table in red and white and blue, lit the candles, and draped a single string of pearls around one of them, making it look like it was forgotten amidst the rush to get it all ready. She used just enough perfume to create a sensual fragrance only around her deep décolleté to intrigue and attract Tom when she was close to him. The dinner needed a salad, and Zoe asked Tom to make it. She was very curious, if he creates a flavour of the salad complementary to the rest of the food she prepared. Tom arrived with a perfectly chosen bottle of vintage white wine and a single, yet stunningly gorgeous red rose. The rose was speaking loud and clear about his feelings for her: burning hot for just this one, unique and beautiful woman. He also brought with him fresh salad ingredients and in no time he prepared the salad from bok choi and apples, in perfect harmony with her main dish. They sat down to dinner with the last sun rays of sunset painting the room with a palette of warm, glorious colors. Music was softly playing in the background. During the dinner their attraction to each other was growing as the candles were burning down. The perfume was also working its magic and the rose looked like a precious, single jewel on the table. The conversation was lively, and you could hear the music only when they were taking a break for a tender kiss. And that was the second part of the dessert ... The evening was warm for early fall, so to continue to savour it, they went out to the garden patio and gave in to their other passion: dancing... And their last step of their last dance in the moonlight was also the first step to a delicious breakfast together the next morning, this time created by both of them. From the Fruits of the Sea To the Fruits of Love Magic Ingredients CELERY Both, celery stacks and root contain the odorless male hormone called androsterone. This not only increases men’s libido but also, released with their perspiration turns women on. LOVAGE This plant has a slightly salty, similar to Maggi or Soy Sauce taste. It has been used to treat arthritis and rheumatism in folk medicine and it also has been used in love potions in the Middle Ages. If a woman makes a meal with lovage, a man surely will fall in love with her. SAFFRON Aside of many health benefits, saffron (crocus) also heightens passion and helps consummate love, say ancient Greeks and Iranians alike. It also enhances flavour and adds colour to food. Magic Ingredients CELERY Both, celery stacks and root contain the odorless male hormone called androsterone. This not only increases men’s libido but also, released with their perspiration turns women on. LOVAGE This plant has a slightly salty, similar to Maggi or Soy Sauce taste. It has been used to treat arthritis and rheumatism in folk medicine and it also has been used in love potions in the Middle Ages. If a woman makes a meal with lovage, a man surely will fall in love with her. SAFFRON Aside of many health benefits, saffron (crocus) also heightens passion and helps consummate love, say ancient Greeks and Iranians alike. It also enhances flavour and adds colour to food. REASONS to KISS THE COOK This cook book is in development Author/Designer/Illustrator
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Roasted Celery Stalks 4 celery stalks 1/2 lb or 100 grams of sliced ham 2 tbs of graded cheese (of your choice) 2 tbs of milk 1 tbs of butter 1 flat tbs of flour A pinch of black pepper and a pinch of salt A bit of extra butter or oil (best for roasting is Grape oil and Canola oil) for the baking dish Wash the celery stalks and pull the toughest fibers off them, starting from the thinker end up. Cut off most of the leaves but leave the ones that hide between the stalks. Cut each stalk into 3 inches long pieces. Take the thickest, bottom pieces and chop them finely. Put salt and pepper to taste on the remaining celery stalks and wrap a slice of ham around each stalk. Smear the butter onto the roasting dish and place celery stalks wrapped in ham slices into the dish. Mix milk with flour in a cup and pour the mixture over the celery. Put the remaining butter in small chunks on top of the celery. Sprinkle the chopped celery and graded cheese on top of them, too. Bake at 200 degrees Celsius for around 40 minutes. Nine Virtues of Celery - Doubles the libido - Neutralizes acidity - Re-hydrates body and replenishes electrolytes. - Contains at least eight families of anti-cancer compounds - It is a great source of vitamin C - It is a great source of healthy fiber - May lower cholesterol level - Celery juice works miracles also for complexion. Drink it for smooth and young looking skin. - Helps relief hangovers Lobster Salad Served on Belgian Endive Leaves 1/2 lb. of cooked lobster meat (tastes also great with crab meat) 2 green onions 1 green stalk of celery 1 tablespoon of mayonnaise 1/2 teaspoon of mustard Salt, pepper to taste A pinch of fresh or dried thyme 1 Belgium endive Place the lobster meat in a bowl. Wash the celery and pull the toughest fibers off their stalks, starting at their base. Chop finely the celery and onions and add them to the lobster meat. Add the mayonnaise and the mustard, spice to taste with salt, pepper, and a pinch of thyme. Mix all the ingredients in the bowl. Take the leaves off the Belgium endive, one by one. Spoon the stuffing and place a portion on each leaf’s widest, top part. The Benefits of Belgian Endive - Excellent source for Vitamin A, a vitamin that helps with overall eye health and may prevent cataracts. - Good source of folate, that during pregnancy helps protect against birth defects. - High in Vitamin C which is an important vitamin in boosting the immune system and help fight off infections. - Good source of calcium to help build strong teeth and bones. - Helps protect against heart related diseases (low in cholesterol and saturated fat) - Rich in dietary fiber which helps to maintain a healthy digestive system. The vegetables, seeds, herbs, and spices that increase libido for both genders: Asparagus, Avocado, Black Mustard Seed, Black Pepper, Cayenne Pepper, Celery, Figs, Garlic, Chili Pepper, Cocoa, Ginger, Ginseng, Lovage, Mandrake, Onion, Oregano, Pumpkin Seeds, Saffron, Vanilla, Watermelon. Stay away from marjoran and too much lettuce before dates. Both will lower the sex drive and make you sleepy. Author/Designer/Illustrator
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Simplicity benefits us all. Whether destined for print or for a monitor, the less complex your final publication, the easier it is to edit and output. And this applies just as much to a design workflow as to a prepress workflow. With fewer programs and fewer file formats, our workflows could be so much more streamlined. If somebody could give me just two applications—one for drawing and page layout, and another for processing continuous tone images—I would be happy as a lark. And if these programs had an easy way to generate good looking HTML pages for the web and PDFs for use in interactive CD-ROMs and DVDs—all from projects originally created for print—I know I wouldn’t ask for more. At least not right away. Adobe InDesign is approaching the status of an all-purpose application. Lots of bugs were ironed out in version 2.0 and the program got much faster. Most important, you can now draw in InDesign and transport your vector paths safely back to Illustrator just by drag-and-drop or copy-and-paste. You can even generate decent HTML syntax straight from any InDesign document, not to mention export good PDF files. Compare that to Quark’s version 5 upgrade! With all these features in InDesign (and they print smoothly, too!), why are we still using QuarkXPress? The obvious answer is that layout and prepress people still favor Quark. Why? Be- cause it’s so thoroughly entrenched as the de facto standard for print page processing. So what are you going to do with your InDesign pages? Although the task of taking files from Quark to InDesign is fairly smooth, converting files the other way—from In- Design to Quark—is a tedious and time-consuming chore. It means dissecting the file into its original parts (text stripped of its formatting, graphics and images isolated from the document) and then recreating it, piece by piece, in QuarkXPress. And if the origi- nal files weren’t built properly (many still don’t know a linked graphic from an embed- ded one), someone just inherited a headache they don’t want to deal with. Or we could all accept PDF as the standard file format for page delivery. That would mean mastering the art of PDF creation, which would make all our printers happy. Since many graphic designers have been pondering whether or not to switch from QuarkXPress to InDesign, let’s look at just ten features that are built into InDesign but are not part of the basic QuarkXPress toolsets. Lidka Schuch is president of Toronto-based Studio L (www.studio-L.com), a design studio and training facility offering customized courses in high end desktop graphics for graphic arts professionals. Can you really do it all in InDesign? BY LIDKA SCHUCH Magazine Editorial: Lidka wrote and illustrated over 20 feature articles for Graphic Exchange Magazine. She was voted ‘Most Frequently Read Writer’ 10+ years. She continues to write software and hardware reviews and graphic tips. Author/Designer/Illustrator
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com G r a p h i c E x c h a n g e 3 With Adobe’s Creative Suite upgrade, virtually every facet of InDesign received a facelift, but unquestionably the most significant change is the ability to add rich media to any page — video, animation, or sound. Many graphic designers who took their first steps in print have by now also picked up web design skills, and for them, stepping into InDesign’s rich media world should be a breeze. Many reviews have been written on InDesign CS. So, instead of repeating what’s already been covered, we decided to demonstrate how easy it is to add sound and video to your design palette, using a page layout program originally created for printing. A few months ago, when InDesign CS was still in the beta-testing stage, one of our clients — a real estate agent — approached our studio in search of a solution to her sales presentation problem. She realized that she and her clients (buyers, sell- ers and other agents) could save a lot of time if the information about properties for sale was as complete as possible, both visually and in content. Unfortunately, most of this information is still communicated through black and white faxes with tiny pictures of the properties and feature sheets which often have incomplete informa- tion. Occasionally (but rarely), an agent will go to the effort of distributing a CD with photographs of the property, or put information and visuals in a better format than the standard feature sheet. Very few use the Web to allow a client to see color photographs online, or to send an HTML-based digital publication. However, HTML poses several problems. First is the fact that end users must have HTML turned on; second is that these documents load slowly (a surprisingly high percentage of agents still use dial-up connections); and finally, the resolution of photographs in HTML documents is poor, as is the quality of the printouts. Since most agents (including our client) have digital cameras and can supply photographs of properties themselves, it seemed to us that a downloadable PDF with embedded rich media would be an ideal solution. Most Studio L design proj- ects call for printed materials and web design (lately, in fact, in the reverse order). We feel at home in multiple programs, and recently we dropped QuarkXPress al- together in favour of InDesign. The whole layout could be done in InDesign, but what about producing rich media? Should we outsource that? This project did not require any extensive video or sound editing, so after spend- ing a couple of days playing with iPhoto, QuickTime Pro and The VR Worx, we de- cided to do this job entirely in-house. The project was simple and the deadline was far-off — a perfect opportunity to jump into a new area in a fairly simple way. The steps illustrated on these pages show how we did it. HowtomakearichmediaPDFinInDesignCS Step 1 Design it like a website Our real estate publication was designed just like a website, by starting with a home page, figuring out the number of links and pages, and deciding what kind of rich media we could realistically use. We had to bear in mind that houses get sold quickly and that the layout should include only the elements that an agent can supply easily. We settled on two versions: one with slide shows and music, and an upscale one with slide shows, music, and a 360° panorama — as long as the agent was able to supply the required material. To produce these two variations for initial presentation, we used a 360° panorama of a neighbourhood house. by Lidka Schuch G r a p h i c E x c h a n g e 3 HowtomakearichmediaPDFinInDesignCS Step 2 Collect all visuals and rich media elements You can place any document in InDesign CS which can be exported or saved as a QuickTime movie, or as a Flash animation. To create slide shows, we used iPhoto, Apple’s free software that’s included with the Mac operating system. All you need to do is import the pictures, set the slide show options, add music, and export it as a QuickTime movie. To create a 360° panorama, we used The VR Worx by VR Toolbox. Of several panorama creation programs on the market right now, this was both the least expensive and simplest one we could find. Author/Designer/Illustrator
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Figure 9 Figure 10 Figure 11 Figure 12 Figure 13 and 14 Figure 15 and 16 Figure 17 Tricks & Workarounds Figure 18 Figure 19 THE BOUNDING BOX AND THE FREE TRANSFORM TOOL The bounding box sometimes comes in handy (e.g. when working with text boxes), but most of the time it is a visual obstruc- tion and can be the cause of accidental re- sizing and/or rotating objects. (Figure 9) You can turn the bounding box off using the Hide Bounding Box command from the View pulldown menu; or, better still, learn to select objects with the Direct Se- lection tool (White Arrow) which changes into the Group Selection tool (White +) with the Option (Mac) or Alt (Windows) key depressed. The bounding box is only visible when objects are selected with the Selection tool (Black Arrow). However, there’s a much better tool for transforming objects called Free Transform. This tool lets you not only resize and rotate selected objects, but apply skewing, distor- tions (Figure 10) or perspective. But there’s a catch: to do this, you must know the mod- ifier keys, and you have to hold them down in the correct order after you start dragging the bounding box handle: To distort an object—hold Command (Mac) or Control (Windows). To skew an object—first hold Com- mand and then Option (Mac), or Control and then Alt (Windows). To apply perspective to an object—first hold Command, then Option-Shift (Mac), or Control, then Alt-Shift (Windows). REPOSITIONING WITH NEW LASSOS Adobe Illustrator 9 introduced two more se- lection tools: Lasso (black lasso) for select- ing objects and Direct Select Lasso (white lasso) for selecting individual anchor points (Figure 11). They allow you to draw irregu- larly shaped marquees—great for selecting points and objects with completely different coordinates. (Figure 12) However, there’s one problem with both Lasso tools: although they select objects and points, you can’t reposition the selected objects and points. You have to either change the tool to the appropriate Arrow tool—or learn another keyboard shortcut to work around this problem: hold down Command (Mac) or Alt (Windows) key to temporarily switch to the selection tool used last. EXPANDING OBJECTS Do you miss the old Illustrator object blends—the kind that allowed you to select and edit each blended object individually? You’ll be happy to know that you can con- vert any dynamic blend (Figures 13 and 14) to the traditional variety (Figures 15 and 16) by choosing either the Expand command or the Blend>Expand command from the Object pulldown menu. (Figure 17) The Expand command can convert gra- dients, blends, patterns and styles into filled objects. It will also convert fills and strokes into individual objects, and regular gradients into mesh gradient objects. As we all know, the more complex the file, the more that can go wrong during output. Since the Expand command gen- erally converts dynamic effects into ob- jects, it is particularly useful if you’re hav- ing trouble printing objects containing these effects. SPOT COLORS DOUBLE UP BUT BETTER VIGNETTES Managing spot colors in Illustrator has been a bummer since version 7, and unfortunate- ly version 9 didn’t fix this problem. Illustra- tor still doubles and sometimes triples spot color swatches in documents with placed duotone images. (Figure 18) Even if you delete these duotone images from the file and create the final layout in QuarkXPress, an extra plate shows up when printing sepa- rations. (Figure 19) Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6 Figure 7 Figure 8 Tips,B Y L I D K A S C H U C H Illustrator 9 Most people use Adobe Illustrator to draw and/or position complex and precise shapes. Often they struggle with selecting, aligning and joining points, or positioning guides and rulers, perhaps spending far too much time trying to be accurate and precise. So let me pass on a few tips on how to get the most out of Illustrator (with some notes on what you can—and can’t—do with version 9). DRAWING WITH THE PATHFINDER The Pathfinder has been part of Adobe Illustrator for a long time, but few people know what it’s really good for. You’ll find Pathfinder commands in the Effect pulldown menu or by us- ing the palette from the Window pulldown menu. Pathfinder commands build new objects by dividing overlapping objects and using their intersections; the shape of a new object is defined by the intersection of the original objects. New objects are either compound or grouped, so unless you ungroup them or release the compound, you can only select them individually with the Direct Selection (White Arrow) tool. Pathfinder won’t work on objects with Gradient Mesh applied, but you can draw first and then color the drawing to avoid this problem. Almost every command works only on objects made from closed paths except Divide, which cuts up objects with either closed or open paths (lines). For example, drawing the simple shape of a hockey puck can be quite tedious if you have to cut, copy and join shapes precisely. But Pathfinder tools used with the Snap to Grid command make this very easy: 1. From the View pulldown menu choose Show Grid and Snap to Grid commands. 2. Draw an oval and drag it, holding the Option and Shift keys to make a duplicate (Fig- ure 1). Illustrator snaps the selected point to the grid, so select and drag the oval at the point at which you want to snap to the grid. 3. Draw a rectangle. (Figure 2) 4. Select all three objects and choose Divide from the Pathfinder palette (Figure 3) or the pulldown menu. 5. Select the two halves of the top oval and choose Unite (Figure 4) from the Pathfinder palette or the pulldown menu; then select only the remaining objects and Unite them. 6. Now use gradients to color your drawing. (Figure 5) PALETTE CALCULATORS, UNIT CHANGES MADE EASY Did you know that the best technique for quick and precise positioning and dimensions of objects is to use the Transform palette? (Figure 6) Not only can you define one of the nine points as the origin point of the selected object, but you can also perform simple mathematical calculations or even use multiple measure- ment units. In fact, you can calculate or use multiple units in any dialog window for draw- ing and transforming objects (Figure 7). The fast way to change the measurement unit on the ruler is to hold Command (Mac) or Control (Windows) and click on the ruler. When the contextual menu opens (Figure 8), just choose the unit from the pulldown list. Author/Designer/Illustrator
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Volume 2, Issue 2 March - April 2013 THRIVE in the Digital World, Volume 2, Issue 2, March - April, 2013 Page 1 Publisher’s Notes COMFORTABLY SITTING IN YOUR PAJAMAS AND ON-LINE LEARNING … Just like learning in many brick and mortar schools, on-line learning may involve minimal actual instruction time, and maximum self-instruction via video, hand outs with live links and quizzes. However, to get the most out of the classroom, on-line or otherwise, students need to be active, not passive learners. Active on-line learning is interactive, and it’s how we do it here at DigitalFelix. Using readily available software you probably already have, you can share your desktop, converse with your instructor, get immediate answers to your questions and engage with other participating students. This is live, instructor led on-line learning. Give it try. See our list of courses below. Maybe the best part is being able to learn from home while comfortably sitting in your pajamas at your own computer :) Using interfaces such as GoToMeeting, AnyMeeting, MegaMeeting, TurboMeeting, JoinMe, and many others including even Skype, enable an instructor to create a fully interactive experience comparable to the feel of a real classroom – and they have been used widely and successfully in the industry for several years. A multitude of international companies train their employees and clients this way, since it saves on travel costs, and provides an immediate help. Think about it for your own situation. You won’t have to travel anywhere and wearing pajamas is optional! Lidka You can find all published newsletters to date on our site at http://www.digitalfelix.net/archives. Please contact us at: Lidka@digitalfelix.net with your questions and suggestions. TheAnswerstotheMostPopular Questions: HowcanIopenadamagedPhotoshopfile? Sometimes files can get corrupted in email transport or just by saving them on a portable device, such as a USB drive, any external drive, or a CD/DVD with bad sectors. The original file on your hard drive will open with no problems, yet a copy saved on a portable device, or attached to and sent by email will produce a “damaged file”error. In such case, it is always worth to try opening it in Adobe Illustrator. Most of the time, Adobe Illustrator will open these documents. Once it’s opened, export it as Adobe Photoshop document and open it in Photoshop. Even if you had layers in this file, it will open with all of them in order. DigitalFelix.netOn-LineCoursesandWorkshops: Trimble SketchUp (free version) for Beginners Trimble Sketchup PRO Workarounds in Computing and Software Creation of eBooks Interface Design for iOS and Mobile Devices Web Design with HTML and CSS Please call for the dates of the upcoming workshops and custom classes in Adobe Illustrator, Photoshop, InDesign and other graphic design software at: 647 799 8893, email us or Skype us We offer small class sizes, but we need a minimum enrollment to proceed. ASK FELiX A QUESTION Send an email with your question to: felix@digitalfelix.net . The answer to the most interesting or the most common question will be posted in the next issue of DigitalFelix.net newsletter. To register for our Newsletter, click here. The survey contest winner was Kim Hume. Congratulations Kim! The good news for all who didn’t win is that we decided to run it again. Click here to complete it, for a chance to win one hour, custom designed, one-on-one workshop with Lidka. DigitalFelix.net Newsletter is published by DigitalFelix Network Inc. P.O. Box 552, Beaverton, Ontario, L0K1A0, Canada We welcome your opinions and suggestions. Please email us at: Lidka@digitalfelix.net call us on Skype or get in touch with us on social media Volume 3, Issue 1 January-February 2014 THRIVE in the Digital World, Volume 3, Issue 1, January-February 2014 Page 1 Publisher’s Notes This issue of THRIVE marks our second year anniversary of publication. We would like to start our third year with a big thank you to our fans. Your enthusiasm and support encourage us to continue to share our knowledge and skills in digital design.  The great thing about our training is that it’s very hands on.  You get to speak to our instructors in real time and learn exactly what you want, when you want.  Join us today for live online, instructor-led training. One on one and group training is available in many programs, and more are coming soon.   In this issue, you’ll find a tip on how to save selections in Adobe Photoshop for later re-use on page 1, and a list of keyboard shortcuts that can be used in multiple programs on page 2. Enjoy :) For those who joined recently: you can find all published newsletters to date on our site at http://www.digitalfelix.net/archives We welcome any questions, opinions or suggestions you may have. Please contact us at: Lidka@digitalfelix.net TheAnswertotheMostPopular Questions: HowtoSaveSelectionsinAdobePhotoshop? Selecting shapes in bitmap-based programs is a different ball game than selecting objects in vector-based programs. It’s not a matter a simple click any more – each selection has to be drawn and that often takes a considerable amount of time. Therefore selections can be saved as Alpha channels in the Channels panel, for later re-use. Unlike color channels, Alpha channels do not print – unless you designate them as spot color channels (the command can be found in the Channels panel fly out menu). To save a selection as Alpha channel (a greyscale representation of a selected shape) use the Save Selection command from the Select pull down menu, or click on the mask icon on the bottom of the Channels panel. ASK FELiX A QUESTION Send an email with your question to: felix@digitalfelix.net. The answer to the most interesting or the most common question will be posted in the next issue of DigitalFelix.net newsletter. To register for our Newsletter, click here. DigitalFelix.netOn-LineCoursesandWorkshops: For dates of the upcoming workshops and custom classes in: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Trimble Sketchup, and other graphic software courses ATTENTION! COURSES IN GIMP COMING IN MAY. PLEASE CALL at: 647 799 8893, email us, Skype us , or visit our website www.digitalfelix.net Please note that we offer small class sizes, but we need a minimum enrollment to proceed. Continued on page 2 ANNIVERSARY SPECIAL OFFER One-on-one training for just $149!  To celebrate our anniversary, we’re offering a great special: three hours of one on one training with Lidka in Adobe InDesign, Illustrator and/or Photoshop.  The cost to you  is only $149.  And, if you are taking it with a friend or two more people (maximum 3 people per group), the price is $89 per person.   But to take advantage of this offer you have to act soon. It goes away by March 15, 2014. http://digitalfelix.net/specials Newsletter Publisher Author/Designer/Illustrator
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com INVENTED HERE 2013 December 5 Arta Gallery The Distillery District www.tedxdistillerydistrictwomen.com Tweet the event @TEDxDDWomen SILVER SPONSOR IN-KIND SPONSORSTITLE SPONSOR BRONZE SPONSORSGOLD SPONSORS TEDx event, Toronto. Event Poster Print Campaign Designer
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com At 10 years old, Hannah Alper is all of these things: “The future of social media”, “Eco-Warrior”, “Changemaker” and “Activist”. She created her blog, www.CallMeHannah.ca at 9 years old, with the goal of sharing her growing knowledge and concern for the environment. Ilene Sova has been painting missing women from Ontario for the past four years for her art exhibition entitled The Missing Women Project. Sylvia L. Asa, MD, PhD is the Pathologist-in-Chief and Medical Director of the Laboratory Medicine Program at the University Health Network. Her research aims to identify the basis for development of endocrine tumours, to improve diagnostic tests and to identify targets for therapy of those diseases. As a Nutritionist, Acupuncturist and owner of Sexy Food Therapy Inc., Melissa has a high-heeled approach to health that helps people feel sexy from the inside out and focuses on digestive imbalances, mental health and hormone-related issues. HannaH alper Speech Title: How to Find Your Spark Mary is Founder/CEO of engagelearn.com and workbay.net, and co-founder of indigenous.net. Her company has helped invent a program for maternal support of First Nations mothers with First Nations community and healthcare experts. MarY HaYeS Speech Title: Innovation for remote First nations Maternal and Infant Care Jennifer Hollett is an award winning broadcast journalist (CBC, CTV, MuchMusic) and a leader in Canada’s rising generation of new community organizers and activists. Aleading digitalexpert,Jennusessocialmediato increaseparticipationandmobilization inpoliticsandsocialissues. JennIFer Hollett SpeechTitle: How to Hate politics Jennifer Moss is the Co-Founder of Plasticity, an enterprise software for culture performance rooted in neuroscience and positive psychology. A recognized public speaker and a Professor of Public Relations and Social Media, she is an expert in workplace communication. JennIFer MoSS Speech Title: the epidemic of Smiles and the Science of Gratitude As creator and host of Start Something Big! on Rogers TV, Gwen Elliot has the chance to bring the inspiring stories of successful entrepreneurs to thousands of Torontonians in the GTA each week. Gwen spoke at TEDxRyersonU in 2011 and will be host of this year’s TEDxDistilleryDistrictWomen event. GWen ellIot Master of Ceremony Ilene Sova Speech Title: the Missing Women project dr. SYlvIa l. aSa Speech Title: How Can We Harness Innovation to transform Medical diagnostics MelISSa raMoS Speech Title: the answer to Your Health Is in Your poop December 5 Arta Gallery The Distillery District www.tedxdistillerydistrictwomen.com Tweet the event @TEDxDDWomen hashtag #TEDxDDWomen Tweet the event @TEDxDDWomen hashtag #TEDxDDWomen INVENTED HERE 2013 TEDxDistilleryDistrictWomen SCHEDULE 11:30 – 12:30 Registration open, guests get seated 12:30 – 1:45 Host introduction and speaker talks Gwen Elliot Hannah Alper Mary Hayes Jennifer Hollett 1:45 – 2:00 Intermission 2:00 – 3:30 Livestream from TEDxWomen Bora Yoon Jessica Matthews Krista Donaldson Jane Chen Dame Stephanie “Steve” Shirley Maya Penn Diana Nyad Dava Newman 3:30 – 3:45 Intermission 3:45 – 5:00 Speaker talks and closing remarks Dr. Sylvia Asa Jennifer Moss Ilene Sova Melissa Ramos Gwen Elliot 5:00 – 8:00 Reception Thank you all, TEDxDistilleryDistrictWomen (or TEDxDDWomen) would not have been possible without the motivation and creativity of our amazing Core team, who has been working tirelessly for months to make it happen, the commitment of our speakers, the generosity of our sponsors and partners and the enthusiasm of our attendees. All of you have made this first edition in Toronto a truly powerful and inspiring conference, setting the bar high for next year! We are proud to have brought to life how it was “Invented Here”. Thank you! SILVER SPONSOR IN-KIND SPONSORS TITLE SPONSOR BRONZE SPONSORS WiFi: Bell 472 Password: CDFE2442 GOLD SPONSORS TEDx event, Toronto. Event Schedule Print Campaign Designer
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Real Estate Listing Brochure Jan Cipra, Broker CENTURY 21 Pinnacle Realty Ltd. 312 Osborne Street, Beaverton L0K1A0, Ontario Cell: (705) 934-0086 Office: (705) 426-7385 jan.cipra@century21.ca www.century21.ca/jan.cipra Unique Country Waterfront Home 27 Portage Road, Bolsover, Ontario $374,900 www.27portagerd.com www.century21.ca/jan.cipra *Independently Owned and Operated. Not intended to solicit buyers or sellers currently under contract. Unique country waterfront home on trent severn waterway only 1.5 hour N/E of Toronto. Large, beautiful, treed lot with over 650 ft of waterfront and inlet. Good water depth to moor large boat. Board and batten home with gingerbread, steel roof and wrap around decking. Oversized garage with workshop, additional structure used as a guest house. Living room with cathedral ceiling, grand fireplace, spiral staircase to 2nd bedroom on 2nd floor with 3 pc ensuite bath. Lot: 1.24 Acre, Taxes: $3,252.82 ROOMS LR 23 x 18 DR 20 x 8 Kitchen 14 x 14 Family R 23 x 12 Foyer 9 x 7 MB 12 x 12 2BD 15 x 15 Other 11.5 x 8 Bath 3 pc Main Bath 3 pc Second Utility R 9 x 7 Designer/Photographer
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Real Estate Print Promotion Designer/Photographer 705 934 0086 jcipra@trebnet.com Jan Cipra, Broker www.jancipra.com From the House You Have to the Home You Want PINNACLE REALTY LTD., Brokerage* 342 Simcoe Street, P.O. Box 511 Beaverton, ON, L0K 1A0 *independently owned and operated Not intended to solicit buyers or sellers currently under contract. √ Best price strategies √ Maximum exposure marketing √ Local experience √ Just Like Home© Personalized Service √ Free home evaluation Call me today! Jan
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com ADOBE™ ILLUSTRATORFor Advanced Graphic Designers by Lidka Schuch Lidka@DigitalFelix.net www.DigitalFelix.net CONTENTS PROJECTS and MARKS CONTENTS PROJECTS and MARKS ADOBE ILLUSTRATOR for Advanced Users © 2013 Lidka Schuch • email: Lidka@DigitalFelix.net • www.DigitalFelix.net Page 20 1. Draw an oval, using either the Oval tool or the BEZIÉR pen tool. 2. Change the top and bottom points to cusp (with the Pen tool selected, hold the Option (Alt on Windows) key and click and drag the directional handle. 3.With the Pen tool selected, add one point and make it cusp. 4. Draw the stem and the leaf. All anchor points should be cusp (corner). Click and drag the handle out and press Option (Alt) when you are ready to separate the two halves of the handles). 5.Place all pieces in place. 7.STEM: This is how the stem of leaf was created: i. Draw a shape of stem, give it dark fill but no stroke. ii. Scale it down making a copy, give the copy a lighter fill. Make sure that none of the objects has a colored stroke assigned. iii. Blend the two shapes together using the Blend tool. 6.Use the Gradient tool and the Gradient panel to create a gradual color change in the apple. To apply color from a Color Swatch, either hold down Option (Mac) or Alt (Windows), or drag the swatch onto the gradient stop (slider). Use the Gradient Mesh tool or command to create the inside of the bite and color it by selecting gradient mesh points and using the Swatches panel. Use the Blend tool or the Gaussian Blur Effect to create the soft shadow under the apple. To create a more natural apple texture effect, make a speckled texture (use brush), and apply this texture as a New Fill to the apple (use the popup menu on the Appearance panel) and use any other than Normal blending mode from the Transparency or from Appearance panels. Scale the pattern and adjust its transparency settings for a more realistic apple skin effect. 8.LEAF: The leaf was cut with a line (the line should NOT be filled) and by using the Divide pathfinder command. Then each half of the leaf was filled separately (use the White arrow to select only half of the leaf) with a gradient. PROJECT 6: Apple (4%) Draw an apple with a bite. Use all the creative tools you have learned so far. Curriculum Developments: Lidka writes and illustrates various graphic software instruction books Author/Illustrator/Photographer
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com ADOBE™ PHOTOSHOPFor Beginners by Lidka Schuch Lidka@DigitalFelix.net www.DigitalFelix.net BACK to PROJECTS and MARKS ADOBE PHOTOSHOPADOBE PHOTOSHOP for BeginnersKEYBOARD SHORTCUTS PROJECTS and MARKS © 2013 Lidka Schuch • email: Lidka@DigitalFelix.net • www.DigitalFelix.net Page 9 KEYBOARD SHORTCUTS ADOBE PHOTOSHOP for Beginners © 2013 Lidka Schuch • email: Lidka@DigitalFelix.net • www.DigitalFelix.net Page 9 PROJECTS and MARKS 2. When you see the Warning Icon on the Histogram panel, click it to update the Histogram panel. HISTOGRAM A histogram illustrates how pixels in an image are distributed by graphing the number of pixels at each color intensity level. The histogram shows whether the image contains enough detail in the shadows (shown in the left part of the histogram), midtones (shown in the middle), and highlights (shown in the right part) to make a good correction. The histogram also gives a quick picture of the tonal range of the image, or the image key type. A low-key image has detail concentrated in the shadows; a high-key image has detail concentrated in the highlights; and an average-key image has detail concentrated in the midtones. An image with full tonal range has a number of pixels in all areas. Identifying the tonal range helps determine appropriate tonal corrections. White, vertical lines in a histogram mean that the tonal range is not full and some tones are missing from the image. The objective of all image corrections is to create or preserve a smooth histogram to assure the best quality for display and printing. Update the Histogram panel after every tonal adjustment by clicking on the Warning sign icon. THE SHADOW AND HIGHLIGHT controls (from the Adjustments submenu of the Image pull-down menu) tend to repair histograms, so use it AFTER the curve adjustments. Adjusting shadows and highlights only is often enough to improve the image's quality. Vertical, white lines in the color separations mean less trouble but we can still make it look and print better. This Tone Curve was adjusted separately on each color channel. The Eyedropper tool in conjunction with the Info palette were used to establish a middle grey point and each curve was corrected accordingly. The Shadow and Highlight controls from the Adjustments submenu of the Image pull-down menu improve further the image quality without destructing the histgram. Use it always after the Tone Curve adjustments. Histogram with white, vertical lines spells trouble in printing. White lines mean that some tones are missing from the full tonal range of the image. This image was adjusted with the composite tonal curve only. Author/Illustrator/Photographer © 2013 Lidka Schuch • email: Lidka@DigitalFelix.net • www.DigitalFelix.net Page 10 KEYBOARD SHORTCUTS ADOBE PHOTOSHOP for Beginners © 2013 Lidka Schuch • email: Lidka@DigitalFelix.net • www.DigitalFelix.net Page 10 PROJECTS and MARKS TONE CURVE Tone curve is a graph representing the relationship between input color values to output color values of tones in an image. It means that we can control a percentage rate at which colors get darker or lighter by adjusting this curve. However, one should be very careful not to loose tones in the process (see Histogram). The point at which color (or black) reaches 50% is called a Threshold Level . By adjusting the threshold level we can achieve darker or lighter image. We can establish WHITE (lightest highlight, around 3% of color) or BLACK (darkest shadow, around 98% of color) points by using white or black point eyedropper tool and clicking on a pixel we want to become the highlight (white) or the shadow (black) but there are better techniques to improve the way images display and print without loosing the full tonal range. Finding neutral grey, or color correcting human skin are much better methods. Both involve color-sampling with the Color Sampler tool and Tone Curve adjustments by each color channel separately. Click with the Color Sample tool to set a sample. The values will show on the Info panel, if that option is checked in the Options for the panel. Press Option (Alt) key and click on a sample to delete it. Open the Curves dialog window. For neutral grey, even up all the numbers to the middle value and adjust by eye for the blue hue in the air surrounding us. As there are many skin tones and skin colors, there is no magic recipe for them. Research and good eye are a must. IMAGE/ADJUSTMENTS COMMANDS All commands grouped under the Adjustments menu in the Image pull-down menu are used for the color correction and for editing of the tonal range of images. Before CS 4, Brightness and Contrast command was the most destructive to the integrity of the tonal range and should not be used at all. Curves allow for precision control of the tonal curve but too strong adjustments may also destroy the tonal range. If you use curves, adjust them separately for each color and do it in small increments, frequently updating the histogram panel. The Shadow/Highlight command, on the other hand, tends to repair and smoothen the tonal range. Human eye sees gradients from dark to light in a logarithmic fashion: by compressing darker shades. We simply see better lighter tones than darker. By adjusting the threshold level, we can adjust tone curve to compress darker shades and to suit human way of seeing. 0% 50% 50%30% 100% 100% INPUT OUTPUT GAMMA CURVEis a particular kind of tone curve adjusted for human vision. Computers calculate gradient change from dark to light (grayscale) in a LINEAR fashion: what goes in is what goes out. 50% of input colour is 50% of output colour 50% 100% OUTPUT 0% 50% 100% INPUT
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com youcanwith Adobe® InDesign™ 1.5 WRITTEN and DESIGNED by LIDKA SCHUCH Moving from QuarkXPress to Adobe InDesign Adobe,the Adobe logo,InDesign,Illustrator,Photoshop and PageMaker are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States,and/or other countries.All other trademarks are the property of their respective owners. Quark,QuarkXPress,QuarkXPress Passport,Quark XTensions,and XTensions among others,are trademarks of Quark,Inc.and all applicable affiliated companies,Reg.U.S.Pat &Tm.Off.,and in many other countries. © 2001 Lidka Schuch Printed in Canada 2001 ..........5 notesAdobe® InDesign™ 1.5 TIP for Mac only: InDesign stores information about crashed files in the System Folder/Preferences/InDesign/ InDesign Recovery folder. Sometimes after the recovery of a document there are still files left in this folder which may cause messages to pop up when you open the file the next time. Create an Alias (Shortcut in Windows) of the InDesign Recovery folder,put it in an accessible place (like the Apple Menu on Mac),and empty this folder after recovering the file which crashed. 1. SettingMasterTextFrames Settingmeasurementunits Adjustingcolumnguides Multipleundos Auto-recovery The New Document dialog box is self- explanatory for anyone familiar with QuarkXPress, with a few exceptions: Master Text Frame automatically adds pages with linked text boxes when text is imported. However, if you type directly inside a text box within InDesign, it is necessary to manually create additional pages and linked text boxes. InDesign’s default measurement unit is picas. If you prefer to have the page size displayed in inches in the New Document dialog box, you must change the default document settings using File>Preferences dialog box while there is no document open. Also, InDe- sign does not recognize the standard inch mark (”) for units, only “in”. All column guides are adjustable. Even when the default number of columns is set in the New Document Dialog box, any column can be repositioned individually. InDesign has multiple undos—but saving the document clears the undos. As well, InDesign has an excellent recovery system. Even if you crash, it will recover everything since the last save. ..........4 Adobe Systems Guidebooks and Resource Guides Author/Designer/Illustrator
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Browne & Co., Inc. 100 Esna Park Drive Markham, ON Canada L3R 1E3 Telephone 905 475 6104 Facsimile 905 475 5843 www.browneco.com 788 Morris Turnpike, Suite 202 Short Hills, NJ USA 07078 Telephone 866 849 4715 Facsimile 866 849 4719 orders@browneco.com www.browneco.com LITRTL201401 2014 Browne USA Catalog 2014Catalog BrowneUSA Nogent available in case packs PAGE 51 8203666K Serrated Utility Knife Curry 4.5” 3222630236667 Case Pack - 20 $11.00 8203668K Serrated Utility Knife lime 4.5” 3222630236681 Case Pack - 20 $11.00 8203664K Serrated Utility Knife Orange 4.5” 3222630236643 Case Pack - 20 $11.00 8233667K Serrated Utility Knife Pink 4.5” 3222630236674 Case Pack - 20 $11.00 8203662K Serrated Utility Knife red 4.5” 3222630236629 Case Pack - 20 $11.00 MIXED PACK 8233664K Serrated Steak Knife - Mixed 4.5” Box of 20 4 - Red 4 - Pink 4 - Orange 4 - Lime 4 - Curry 3222633136643 Case Pack - 20 $11.00 Each $200.00 for Mixed Pack UTILITY Knives COLOR AdHoc available in open stock PAGE 9 78MP44 ivan Salt & Pepper Mill Ø 2.2”x 6.3” 4037571322084 Case Pack - 4 $50.00 Features: • Stainless steel and acacian wood design • Manual pepper / salt mill • Precise+® grinding adjustment • 5 settings from fine-ground (1) to coarse ground (5) • Suitable for pepper and salt • High tech, corrosion-free, spring loaded ceramic grinder • Limited Lifetime Warranty on grinding mechanism Features: • Acacian wood and stainless steel design • Manual pepper and salt mills • Fully adjustable grinding from fine to coarse • High tech, corrosion-free, spring loaded ceramic grinder • Includes no spill sealing caps for both ends when not in use • Limited Lifetime Warranty on grinding mechanism Features: • Acacian wood and stainless steel design • Manual mini pepper and salt mills • Fully adjustable grinding from fine to coarse • High tech, corrosion-free, spring loaded ceramic grinder • Limited Lifetime Warranty on grinding mechanism 2.4” MANUAl MillS & GriNDErS 78MP33 David Minimill - Set of 2 Ø 1.2”x 2.4” 4037571321964 Case Pack - 18 $30.00 78MP90 Duomill Salt & Pepper Mill Ø 2”x 8” 4037571321124 Case Pack - 12 $50.00 Designer Product Catalogue
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Ital ItalVox Vox italvoxVox Vox VoxVox Ital VoxItal Ital Vox Ital Ital Vox Ital ITAL italvox ItalVox Designer Corporate Identity
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com i ❤ B E AV E R TO N a n y s e a s o n BRIGHT SPOT™BR IGHT SP OT™ LAKE SIMCOE LAKE SIMCOE BEAVERTON BEAVERTON B E A V E R TON BRIGHT SPOT™ LAKE SIMCOE B E A V E RTON BRIGHT SPOT™ BEAVERTON I ❤ BEAVERTON I ❤ BEAVERTON I❤U BRI GHT SPOT™ B E A V E R T O N atLak e Simcoe I❤U JustBREATHE JustBREATHE JUSTbreathe JustBREATHE JustBREATHE JustBREATHE Randall Cracknell randall.cracknell@rgacassociates.com phone: 416 342 0060 mobile: 416 278 7264 RGACA S S O C I A T E S GEOSPATIAL CONSULTING Designer Corporate Identity Randy Cracknell Bass Guitar – will travel randall.cracknell@gmail.com 416 278 7264
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Marketing Presentation www.drivecommunications.ca Click here to be directed to websiteClick here to be directed to website WEB   >Avia0on   From  concept  through  to  comple;on,  created  all  strategic  web   content  and  a  compelling  value  proposi;on  –  ‘Boardroom   quality  business  environments  –  miles  above  the  compe88on’  –   targe;ng  discrimina;ng  C-­‐level  execu;ves  (private  jet  owners).   CUSTOM  LEARNING  SOLUTIONS   >Automo0ve  &  Retail   Developed  curriculum  for  20  +  custom  learning  solu;ons:  e-­‐learning,   webinars  and  instructor  led  workshops  to  deliver  process   improvement,  leadership  skills,  and  organiza;onal  change.  Ac;vely   engaged  users  through  applica;on  of  tools  and  technology  including   audio,  video,  self-­‐assessment,  post-­‐tests.     MULTI-­‐MEDIA   >Travel  &  Leisure   In  the  role  of  strategic  copywriter  for  a  highly  acclaimed  cruise   line,  played  a  key  role  in  the  re-­‐launch  of  the  company’s  guest   loyalty  program.  Included  a  wide  range  of  digital  experiences  to   engage  membership  with  greater  personaliza;on:  direct  mail,   social  media,  website  launch,  banner  ads  and  customized  email.   ATer  program  launch,  visits  to  Web  Log-­‐in  page  and  Special  Offer   pages  almost  doubled,  email  open  rates  increased  and  click-­‐thrus   generated  increased  revenue.   Write  like  you  mean  it  and   you’ll  have  more  than  just  fans   –  you’ll  have  customers  …   PORTFOLIO   DIRECT  EXPERIENCES   >Financial  Services   Shaped  and  drove  strategic  crea;ve  on  a  mul;-­‐media  campaign  for   an  independent  payroll  supplier.  ‘Take  a  bite  out  of  your  payroll  fees’   direct  mail  package  drove  the  target  –  restaurateurs  –  to  take  ac;on   on  a  custom  landing  page.  Client  reported  brisk  click-­‐through  rates   and  sales  during  campaign  period.   PRINT/RICH  MEDIA/ INTERACTIVE   >Automo0ve   Created  a  rich  media  script  to  drive  excitement,  ins;ll  pride  and   advance  buy-­‐in  for  a  na;onwide  CSI  ini;a;ve:     ‘The  Total  Purchase  Experience’.     Presenta;on  effec;vely  conveyed  the  auto  manufacturer’s   philosophy  to  sales  management  and  staff.     In  addi;on,  developed  extensive  automo;ve  marke;ng  support   (print/interac;ve)  for  leading  manufacturers  and  their  dealers  to   drive  traffic  and  sales.   Designer
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Web Designer Lidka has designed over a dozen websites for corporate and retail clients.
  • Lidka Schuch, DigitalFelix.net and Studio L, President and Creative Director tel: (416) 799-8893, cell: (416) 841-7148, Lidka@DigitalFelix.net, www.DigitalFelix.net, www.Studio-L.com Thank you for viewing my portfolio. I look forward to hearing from you.