Total Licensing publishing information 2012

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Total Licensing is truly global magazine specialized for licensing business. …

Total Licensing is truly global magazine specialized for licensing business.
More then 80000 readers in 103 countries.
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  • 1. TOTAL LICENSING Publishing Information 2012 March 2011 Autumn/Fall 2011 Summer 2011 Spring 2011 “...The poster child of user generated content...” Domo © NHK-TYO 1998–2011. Domo Animation © Domo Production Committee. All rights reserved. www.domonation.com The international Sensation Comes to Australia For licensing opportunities contact: anna@stellaprojects.com Fall/Autumn 2011 Summer/Fall 2011 TOTAL LICENSING UK www.totallicensing.com
  • 2. TOTAL LICENSING Publications TOTAL LICENSING Flagship magazine Sector Specific Regional Magazines Online TOTAL LICENSING AustraliaTOTAL TOTALArt Licensing TOTAL LICENSING REPORT LICENSINGArt & Design Newsletter UK TOTAL LICENSING New Europe TOTAL LICENSING Italy 2
  • 3. TOTAL LICENSING Who’s who....TOTAL LICENSING TOTAL LICENSING ITALY For all enquiries about Via Don Lorenzo Giordano 41 Total Licensing 10073 Cirie Total Art Licensing (Torino) Total Licensing Australia ItalyThe Total Licensing Report Tel: +39 011 427 8550 Total Licensing Fax: +39 011 427 85504 Wadhurst Business Park Mobile: +39 339 2377368 Faircrouch Lane www.totallicensing.com Wadhurst, East Sussex TN5 6PT England Cristina AngelucciTel: +44 (0) 1892 782220 Business Development Manager Fax (0) 1892 782226 cristina@totallicensing.com www.totallicensing.com Francesca Ash Publisher Manuela Giola francesca@totallicensing.com Content Manager manuela@totallicensing.com Jerry Wooldridge Sales Director jerry@totallicensing.com TOTAL LICENSING NEW EUROPE Creata Paljetkova 16 Becky Ash HR-10000 Zagreb Editor Croatia becky@totallicensing.com Tel: +385 1 6608 733 Fax: +385 1 6608 737 www.totallicensingneweurope.com James Ash Goran Krnjak Sales and Marketing Executive goran@totallicensing.com james@totallicensing.com 3
  • 4. TOTAL LICENSING About the Company Total Licensing was formed in 2003 with the objective of publishing independent, authoritative information on all aspects of licensing and merchandising worldwide. Today, Total Licensing is the flagship magazine of a group of publications that includes a growing number of territory- specific magazines, as well as sector-specific issues such as Total Art Licensing and an online presence through Total Licensing’s co-pubished weekly online newsletter, The Total Licensing Report. Published in both digital and print formats, Total Licensing now has more than 80,000 readers from 103 countries and the magazine’s advertisers come from more than thirty-five countries around the world. In addition, Total Licensing is present at every relevant trade show in North America, Europe, Asia, Australasia and Latin America. TOTAL LICENSING ContentsWhos who CLICK HERE TOTAL LICENSING ITALY CLICK HEREat Total Licensing Editorial Calendar Circulation information and dataTOTAL LICENSING CLICK HERE Advertising OptionsEditorial ScheduleCirculation Information and data TOTAL LICENSING UK CLICK HEREAdvertising Options - digital and print Publishing timetableIndustry Comments Editorial and advertising optionsTOTAL LICENSING CLICK HERE THE TOTAL CLICK HEREAUSTRALIA LICENSING REPORTPublishing timetable Web advertising opportunitiesEditorial and advertising options News submissionsTOTAL LICENSING CLICK HERE TOTAL Art Licensing CLICK HERENEW EUROPE Publication ScheduleWhat is New Europe? Circulation InformationEditorial Calendar Advertising OptionsCirculation information and dataAdvertising Options SUBSCRIPTION Form CLICK HERE 4
  • 5. TOTAL LICENSING Editorial and Advertising Schedule WINTER 2012 SPRING 2012 SUMMER 2012 Print Published 20 January 2012 Print Published 16 March 2012 Print Published 26 May 2012Digital Published 17 January 2012 Digital Published 7 March 2012 Digital Published 19 May 2012 KEY FEATURES KEY FEATURES KEY FEATURES Toy Licensing Children’s Publishing Licensing 2012 Preview Movies/Entertainment 2012 Australia Special issue Brand update Video Games licensing (See Total Licensing Australia Licensed food and drink Music Licensing/Licensed Apps MIP.TV Preview/TV animation Celebrities and Personalities Kazachok Preview Future of Licensing roundtable TERRITORY SPOTLIGHT The Middle East/Gulf States TERRITORY SPOTLIGHT TERRITORY SPOTLIGHT South East Europe/The Balkans Italy (See Total Licensing Italy) Latin America Benelux, Russia and CIS France South Korea Nordic Spain and Portugal BONUS DISTRIBUTION American International Toy Fair BONUS DISTRIBUTION British Toy & Hobby Fair MIP.TV BONUS DISTRIBUTION Nuremberg Toy Fair Bologna Book Fair/Licensing Fair Licensing International Expo 2012 Licensing Show Russia and CIS Kazachok Licensing Forum Seoul Character Fair 2012 (see Total Licensing New Europe) Cartoons on the Bay DEADLINES DEADLINES DEADLINES Editorial: 25 April 2012 Editorial: 5 December 2011 Editorial: 16 February 2012 Ad material: 4 May 2012 Ad Material: 5 January 2012 Ad material: 23 February 2012 OTHER TITLES AUTUMN 2012 Print Published 28 September 2012 For detailed contents on any of the Digital Published 21 Sept 2012 territory-specific magazines, please click on the appropriate title: KEY FEATURES BONUS DISTRIBUTION Brand Licensing 2012 Preview Brand Licensing 2012 Nostalgia licensing MIPCOM Total Licensing Australia Sport Branding and Licensing MIP Junior Hong Kong and Dubai Previews Licensing Market Germany Children’s Apparel Character Licensing, Dubai Total Licensing New Europe Hong Kong Licensing Show TERRITORY SPOTLIGHT UK Special DEADLINES (See Total Licensing UK) Editorial: 20 August 2012 Total Licensing Italy China/Hong Kong Ad Material: 4 September 2012 Japan Total Licensing UK 5
  • 6. TOTAL LICENSING Digital CirculationTOTAL BY REGION TOTAL BY BUSINESS 35% Europe 39% Licensee/Mfr 29% N America 34% Retail Buyer 21% Asia 10% Ad/Promotions 8% Latin America 8% Licensing Co 5% Australasia 6% Publishing 3% Other 3% OtherMANUFACTURERS 22% Apparel 18% Toys/Games 31% Europe 16% Giftware 28% N America 15% Accessories 23% Asia 10% DVD/Video 11% Latin America 5% Infant 6% Australasia 4% Housewares 1% Other 3% Food/Drink 3% Toiletries BY REGION BY BUSINESS TYPE 4% OthersRETAILERS/BUYERS 23% Specialty 20% Dept Stores 33% Europe 20% Discount 25% N America 10% Variety 22% Asia 10% Supermarkets 11% Latin America 6% Wholesalers 6% Australasia 6% Online 3% Other 3% Mail Order 2% Other BY REGION BY BUSINESS TYPE TOTAL DIGITAL AND PRINT CIRCULATION: 80, 967 in 104 countries 6
  • 7. TOTAL LICENSING Print Issue CirculationTOTAL BY REGION TOTAL BY BUSINESS 37% Europe 36% Licensee/Mfr 29% N America 32% Retailer 19% Asia 17% Ad/Promotions 7% Latin America 7% Licensing Co 5% Australasia 5% Publishing 3% Other 3% OtherRETAILERS/BUYERS MANUFACTURERS 39% Europe 33% Europe 27% N America 24% N America 17% Asia 18% Asia 9% Latin America 12% Latin America BY REGION BY REGION 6% Australasia 6% Australasia 2% Other 7% OtherTRADE FAIR BONUS DISTRIBUTION Winter issue Summer issue • British Toy & Hobby Fair • Licensing Expo International • Nuremberg Toy Fair • Seoul Character Fair • American Toy Fair • Licensing Show Russia Fall/Autumn issue • Brand Licensing Europe Spring issue • MIPCOM • MIP-TV • MIPJunior • Bologna Licensing Fair • Character and Licensing Dubai • Kazachok Licensing Forum • Licensing Market Germany • Cartoons on the Bay • Hong Kong Licensing ShowNote: Trade fairs subject to additions and changes. For specific Italy, Australia, UK and New Europe information, see relevant pages. 7
  • 8. TOTAL LICENSING Advertising Options - Digital Zoom and manoeuvre Live URL and email links Automatic picture zoom Digital post-in notes Scrolling text and moving imagesIssue sponsorship.Includes additional intro ad page oppositethe front cover and the sponsorship messageand URL link at the top of each page andspread. One exclusive sponsor per issue. Incorporate video or flash onto ad pages within the digital issue. Video loads automatically on opening the page. 8
  • 9. TOTAL LICENSING Advertising Options - Print NEW S MORE POW TOTA ER RANG L LICEN SING ERS EPIS Leading ODES distribu independen PETE tor Mar t pro R LULU PAN AN will Vista ducer offer Ente and ming new televisio rtainme D FRAN FROM even Samurai ts from n pro nt time series, the Power gram- CE to buy available Rangers France TV Based ers at for the D N AN on this first Televisio ers Sam the succ year’s Mip concen this year R PA essf SING com. trating ns Distribu PETE –FROM key pro are tainmen urai EN seri LIC ul Power on two tion L t TA es, MarVist Rang- New Lulu butingTOand Saba LULUCE TVumette and are Adventu Vro perties three n Bran a Enter- featurin g the ISOD new ES are de- ds Lulu is a res of Peter tion The FRAN visions ated ribu .perties ing pres 3D anim tele and Pan The firstEPSamurai visionereven S produc cho Dist NGER gers pendentthe holi .nme ts series the Ran celebrates Rangers nt ventureTele olers. 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The in-store as part distribu illio refo ail and site and on 1.3b to Car direct-m their web paign in both offering l discounts well as on ng cam ding daily motiona advertisi lications incluradio; re- tomers. major ine pub s and ion- and off-l ers, billboard est promot bigg newspap one of the in sulting / ocket.com ppy.inmyp http://pu 20 NEWS TOTAL LICENSING AQUABATS SUPER SHOW AT MIPCOM SIGNINGS FROM FremantleMedia Enterprises are debuting The Aquabats Super Show, a 13 x 22 UNIVERSAL minute comedy adventure series featuring fictional characters as well as fictio- Universal Partnership and Licensing nalised personas of the real members of cult classic rock band The Aquabats. have signed a number of new licensees Since their musical debut in 1994,The Aquabats have released 5 albums, toured for their properties. For the US and the world, and have achieved a global fan following. Produced by FME and The Canada, Universal have signed Ameri- Magic Store for The Hub, The Aquabats Super Show! premieres in the US in can Classics for a range of apparel fea- Autumn this year. turing the Jurassic Park franchise and A further launch for Fre- Bio-Domes for apparel using Scar- mantle is Tree Fu Tom, a face. Universal Monsters feature on a 26 x 22 minute landmark range of collectibles from Toynami to preschool series from Fre- be sold in the US and Canada will see mantleMedia Entrprises and Cbeebies. The fantasy action adventure series is aimed at 4-6-year olds and set in an enchanted world where movement creates magic. Tom appears to be a normal eight-year-old boy but putting on his magic belt and performing a special sequence of action- movements known as Tree Fu transforms him into a tiny but mighty magical super-hero! Tree Fu Tom will star former Doctor Who stars David Tennant and Sophie Aldred as the voices for lead characters Tom (Aldred) and Twigs (Ten- nant). Tree Fu Tom is a co-production between CBeebies’ in-house production and FME. The series will air on CBeebies early in 2012. stationery and papergoods featuring BARBAPAPA AT BRAND LICENSING classic Curious George from Galaxy NEWS TOTAL LICENSING Barbapapa will be on show for the first time at Brand Licensing this year through Trading. Further afield, Cowboys & Aliens is the subject of a worldwide NEWS TOTAL LICENSING TF1 Licences. Barbapapa is an famous evergreen brand targeting preschoolers (2 BAKUGAN IN RUSSIA NEW LICENSES FOR to 6 years old) and young adults who remember the property from childhood. prop replica license from Factory En- IN CONVERSATION WITH... NEWS FROM tertainment and NECA will produce ELC Russia report a major promotion featuring Bakugan through ANNOYING ORANGE TF1’s development strategy is based on nostalgia and revival trend. Barbapapa collectibles for worldwide distribution KIRK BLOOMGARDEN, SABAN GREECE celebrated a successful 40th anniversary with more than 100 licensees through- twenty of the most prominent Moscow Detskiy Mir stores (the New York-based Joester Loria Group has signed featuring ET – The Extra Terrestrial. Kirk Bloomgarden, SVP International Combining comedy with action-filled out in Europe including over 70 in France. TF1 Licences is also developing the Greek licensing agency License- biggest children’s chain store in Russia with 129 shops). apparel and accessory deals for The Collective’s With a second film on the horizon, Licensing at Saban Brands oversees all storylines, the all-new half-hour series brand in the UK, Spain and Portugal as well as Japan where the property has 2Brand has announced a number of Annoying Orange brand. The new signings are Despicable Me is the subject of a aspects of the Company’s internation- Power Rangers Samurai features a new achieved significant success. new representations. with Hybrid Apparel and Accessory Innovations worldwide website advertising deal al consumer products business. His cast of Rangers and never-before-seen Major partners include H&M, Ferrero, Leblon Delienne, MLP, Jemini and Fop- Nickelodeon Consumer Products who will develop collections aimed at youth from Goodby, Silverstein & Partners. focus since joining the company last villains, as well as high-octane action, papedretti. An entity of TF1 Group, TF1 Licences manages a portfolio of brands has appointed License2Brand as and young men. Hybrid will include T-shirts and Finally, Knight Rider is being used by year has been the development and martial arts and advanced special ef- such as Franklin, with the new CGI series Franklin and Friends; Gogo’s Crazy their licensing representative for fleeces set to launch this October through JC Muller Dairy in the UK for advertising rollout of the Power Rangers Samurai fects. From SCG Power Rangers LLC, Bones, the international collectible hit; The Octonauts, the new team of under- Greece, Cyprus and Malta, effective Penney, Hot Topic and Rue 21. Accessory In- and classic Woody Woodpecker will and Paul Frank brands. an affiliate of Saban Brands, the long- sea adventurers; Gaspard and Lisa; the Jungle Book; Babar and the Adventures of from the beginning of July. novations will introduce a line of cold weather feature on premiums at QSR-Bob’s running series is now heading into its Badou, with the celebration of Babar’s 80 years; and vintage brand Compagnie License2Brand has also been ap- products, including headwear, in time for the Restaurant in Brazil. Kirk Bloomgarden 19th season. de Californie. pointed to represent the licensing Holiday shopping season. They will also have Away from Power Rangers and Saban rights of MasterChef and Junior bags and accessories set for next Spring. Hybrid IPHONE GAME FOR BALTHAZAR Brands acquired the Paul Frank brand MasterChef. Apparel products will include young men and a year ago and has seen significant Professor Balthazar, from Croatia is the star of a new iPhone game. The new game Other brands represented by Li- success over the past 12 months. The features three different levels and requires children to demonstrate their powers cense2Brand are Chuggington, Pink brand has been around since the late of observation as well as using their memories and drawing skills. Cookie, Maui and Sons, The Pet Po- 1990s and is represented around the The agreement was brokered by Ultralink in Zagreb, who represent Professor ets Club, Flora’s Hill. world by a roster of global licensing Balthazar.They recently signed with Croatian agency Bijela rukavica to create an “We are thrilled that our strategic According to ELC, the idea is to bring fans together. Every location agents who represent over 120 licens- iPhone app and the game which is now available through the Appstore. approach to licensing has been rec- has a roll-up and a banner above the shelves where Bakugan products ees. Professor Balthazar is a friendly scientist who handles the problems of his ognized and we have been entrusted are placed and there is also a play-set in each location. The Paul Frank brand continues to ex- fellow-citizens with the help of his ‘hurly-burlytron’. with some of the best known inter- ELC have signed a number of Bakugan licensees in Russia including pand on a global scale with new licens- The series originated between 1968 and 1972 through the Zagreb School national brands”, said Anthe Louizos SAKS Igrushki for toys, Noviy Disk for DVDs, Hatber for stationery, ing partners, new product categories, of Animation and, over the years, it has been one of the most successful from the Athens-based agency. “De- 7 Morei for accessories and Clever Company for personal hair “We are in the midst of rolling out the and new content initiatives, including characters in Croatia. spite the tough economic environ- products. junior’s tees and fleece available at specialty re- global Powers Rangers program, which the mobile game app, Paul Frank’s ment, we are confident that the tailers such as Hot Topic and Rue 21 this fall. JC http://puppy.inmypocket.com/ has had a tremendous response. The Magic Balloon, as well as a first foray brands we represent will enjoy sub- THE 2012 AUSTRALIAN TOY FAIR Penney will launch the brand as a mid-tier exclu- show in the USA launched in February into broadcast television with a new stantial growth in the various terri- sive in October. Both lines will be supported by 26 2011 and quickly became the number Christmas television special for the With the Australian toy, hobby and nursery industry worth over $1.6 tories where we represent them.” multi-platform marketing campaigns. one show there. family featuring Julius and other char- billion at retail each year, the annual Australian Toy Fair, held in Mel- Accessory Innovations will introduce a line of Our biggest market launch to date acters from the Paul Frank brand. bourne is an important event in the calendar. headwear and cold weather accessories in time aside from the States has been the This primetime event in the spirit of The show attracts over 200 exhibitors covering 18,000 square metres for this year’s holiday shopping season. Bags and UK, with Bandai launching a range of ‘The Simpsons’ and with the heart of of space at the Melbourne Convention and Exhibition Centre and is more accessories will hit stores next spring. merchandise. We also have excellent ‘Modern Family’ is designed to en- the only one of its kind in Australia. The lines will be supported in part by a multi- broadcast partners and other part- hance family entertainment and fun As Gabby Anderson Event and Deputy General Manager explained to platform marketing campaign this fall. ners will be launching over the coming for viewers of all ages when it makes TL, “The fair creates a unique forum where manufacturers, distributors months. its debut in December of 2012. and importers – from small innovative companies as well as big chain outlets – come together to do business, promote products and sample BONDIBAND France is also a main focus for us in Commenting on the property, Kirk Western Europe. Bloomgarden said, “Paul Frank mixes the latest creative and technological innovations in Australia.” Exim Licensing Group, Ledafilms and Mondo In Latin America, Nickelodeon is our a quirky irrelevant blend of humor The 2012 fair will be held at the Melbourne Convention & Exhibition TV report that their coproduction, BondiBand, main partner, and the show has been with whole-hearted sincerety. Centre from Tuesday 6th to Friday 9th March and will occupy 12 bays has now been sold to Disney XD Latam, Tel- sold to other major broadcast part- It has real dual gender appeal and a to showcase the latest trends in the toy, hobby and nursery product evisa in Mexico, Bandeirantes in Brazil, RCN ners. We’ve also signed a worldwide cross demographic - from infant to as well as other products for children and family leisure learning and in Colombia and Venevision in Venezuela. The deal with Megabloks as well.” adult.” entertainment. aim is to create one of the first Latin American animated series able to be a success in the lo- The Fair is organised and managed by the Australian Toy Association RUGBY PROGRAMS GROW AHEAD OF WORLD CUP (ATA). Exhibitor feedback is used by the ATA to ensure that the fair is cal market as well as enjoying strong interna- The Rugby Football Union (RFU) is team has enjoyed strong success in the 82,000-capacity venue invariably continuously improving to provide the best forum for marketing new tional sales. A licensing program is underway the governing body of Rugby Union recent World Cups – outright Win- sells out for England games, and innovative products. to include videogames, toys, publishing, back to in England and is responsible for the ners in 2003, and Finalists in 2007. The The interest surrounding the team has In terms of exhibitors, this year’s show will highlight a diverse range of school and other product lines. England Rugby brand. In a Rugby 2015 Rugby World Cup is being held enabled RFU licensing agency CPLG to products including toys, games, hobbies, models, party supplies, jigsaws, The series is aimed at children between the World Cup year the brand’s profile in England, which will generate sig- put together an extensive programme, kites, gifts, novelties, sporting goods, nursery products, videos, interac- ages of six and ten and it is intended to broad- is huge - the tournament is attracting nificant licensing opportunities. The featuring around 35 licensees and cov- tive peripherals, arts and crafts, playground equipment and stationery. cast the series through the major television more interest than ever before and team also competes in the annual RBS ering all the major product categories. In 2011 a total of 210 Exhibitors attended the fair, 30% were new ex- networks, on the internet and via mobile is by far the biggest sporting event of 6 Nations tournament as well as regu- Licensees include; Brandco Manage- hibitors and 70% had exhibited at previous fairs. phones. the year, with a projected TV audience lar test matches against the Southern ment, Danilo, HB Studios, Home Win, For more information, please contact Gabby Anderson, Event and Deputy The series will be ready for delivery at the be- of over 4 billion, and is the third big- Hemisphere giants and has a massive IMAP, Poetic Gem, Pyramid Posters, General Manager.T: +61 3 9320 2600. ginning of 2012 and Exim are working to have gest in total behind the Olympics and following. The iconic Twickenham Sta- TRMG, Vision Sport Publishing and Email: ashields@austoy.com.au. www.austoy.com.au initial products on the shelves during the year. http://puppy.inmypocket.com/ http://puppy.inmypocket.com/ FIFA World Cup. The England Rugby dium is the home of English rugby and Zap, to name a handful. 18 36 Further opportunities are available including Multi-page button ads. bookmarks, loose inserts, Small, hyperlinked ads placed on fold-out inserts, cut-outs outside edge of a minimum of 20 etc. Please contact the pages. One company per issue. publishers to discuss. 9
  • 10. TOTAL LICENSING What the industry thinks..... “Total Licensing is “Total Licensing has “Our interactions “Since our introduc- an extraordinary licens- been a new discovery for with Total Licensing have tion to the publication ing magazine, with great us. It has helped us ‘totally’ been warm, courteous and and associated adverts international reach, that enter the world of licensing. professional from the very placed within the quarterly we trust to give us the Everybody who is anybody first day, and their active issues during 2009 and most updated news on the in the licensing should be presence at the licensing 2010 we have been able licensing business from all in this Licensing Bible. It events throughout the to positively promote our over the globe. makes you feel good when world makes for good busi- brand with measurable ITC has been a long time you know.Thank you for ness sense and constant and quantifiable success. partner of Total Licens- your great work that can contact. The exposure of The circulation reach and ing. From the beginning of be done only with a great the magazine has done exposure within key target Total Licensing and up to passion.” immeasurable help for markets is essential. Total today, ITC has supported our business and helps Licensing truly supports the magazine as one of Fun Factory, Serbia me understand territories this and has accelerated the most important and and markets I had only a both the marketing and respected magazines in shallow understanding of positioning of our Brand the licensing business in in the past. outside that of just the the world. Thanks to the “Total Licensing United Arab Emirates. It ads we have been placing fosters community within Sun R&P, Japan was through Total Licensing along these years in Total our industry, that we built the place- Licensing, many represen- brings intelligent, relevant, ment of agents represent- tation agreements have independent news, com- “Total Licensing is ing our brand in other been signed in Brazil by ment and analysis to the one stop for the latest territories such as Brazil. ITC with many licensors our desks, and provides information as well as The team and the editorial who we still have in our a targeted medium for in-depth analysis of the is a credit to the industry portfolio today.” advertising our brands.” global licensing industry.” that we form a part of.” ITC, Brazil Black & White, Greece Sesame Workshop, USA Lammtara, UAE TOTAL LICENSING Material deadlines 2012Winter 2012 Summer 2012Ad materials ........................................................................5 Jan 2012 Ad materials ......................................................................4 May 2012Editorial deadline..............................................................5 Dec 2011 Editorial deadline.......................................................... 25 April 2012Published (digital) ............................................................ 17 Jan 2012 Published (digital) 19 May 2012Published (print) ............................................................. 20 Jan 2012 Published (print) 26 May 2012Spring 2012 Fall/Autumn 2012Ad materials .................................................................... 23 Feb 2012 Ad materials ..................................................................... 4 Sept 2012Editorial deadline............................................................ 16 Feb 2012 Editorial deadline............................................................ 20 Aug 2012Published (digital) .........................................................7 March 2012 Published (digital) .........................................................21 Sept 2012Published (print) ........................................................ 16 March 2012 Published (print) ............................................................27 Sept 2012 10
  • 11. TOTAL LICENSING AUSTRALIA The Magazine and Distribution Published each year as a stand-along magazine since 2004, Total Licensing Australia will be available earlyMarch 201 1 e poste r child of user ge nerate d cont ent...” March in time for the Australian Toy & Hobby Fair in Melbourne. “...Th Once again, through a partnership with the ATA, Total Licensing Australia will distributed throughout the show in an area of maximum traffic and visibility. com onation. . www.dom reserved rights ee. All on Committ Producti In its printed and digital formats, Total Licensing Australia will be sent to more than 3600 key Aus- n © Domo Animatio 11. Domo 1998–20 © NHK-TYO tralian retailers, buyers, manufacturers, promotional companies, licensing companies and others. Domo alia s to Austr n Come com nsatio stellapr ojects. onal Se : anna@ ernati contact The int opportu nities nsing For lice In addition, over and above its Australian circulation, Total Licensing Australia will be inserted into the Spring issue of Total Licensing and will benefit from Total Licensing’s circulation and trade fair distribution (see pages 5 and 6). This means that the total circulation of Total Licensing Australia will be well in excess of 83,000 in 103 countries. Contents NEW S Jasnor the Door JASNO has with the expanded its recent and R EXPA introducti ND LIC stackable on of two building TOTAL LICE ENSED block NSING PROD AUSTRA UCT LIA The Bang Classic Winn new desig s category LINES on the ie the ns - Bang ame Pooh. FABric Door blocks on ton Street, The animals. feature Bear and World of Kids will artwo rk of the The Melb Play Scho Eric Carle ol. , The Wigg coloured learn their new range ourne Toy Fair les, Padd letters ABC’s of Shaun will ing- Total Licensing Australia includes the following editorial: ily recog with nizable from A-Z brightly NICI. the Sheep also see Jasno The block and simpl Already plush r images for pre-s e, eas- ranging and acces launching a colours s also featu choolers. UK, Jasno Shaun sories for multi re shape the from With solid -facet s, numb ers and a more r believes that Sheep items suitable constructio ed learn diverse NICI’s from Gold for childr ing. character, collection range able for en aged n, the building will offer en Bear learn 6+ blocks available which appea of plush and customers hand eye ing tool, aiding months and are from April ls to all acces coord in the are a sizes, the and as ages. NICI sories for solving ination, motor developme valu- even range includes well as ’s range this skills. skills and nt of mobile a shou plush will be The launc problem Winnie phone charm lder bag, in a multitude h the TRALIA Pooh block of Jasnor’s wallet, annum . mercial Di- new Class new plush Pooh also s. cushion of G AUS n per , Com new Winn s coincides makes and LICENSIN $2 millio is im- ic with the Winnie the of classi collections a come Edmondson he, said: “It the . To TOTAL tries ie the c litera back with 70 coun Richard Carte Blanc of based Pooh launch Winnie ry-based complement in over at growth how Kids plush of the the their existi Jasnor’s y be seen . rector future look at the Pooh Preferred, for ranges from US- comforter Pooh plush properties, has for the story a and devel Jasnor ng range alread the world You/Tatty Teddy portant continually the brand Over in-store. complete Winn Disne s, blank ies opmental is presenting around to that we promote help and above ie Jasno y infant desig and rattles, toys, includ UK Me brand ge and who can range featu these, r is ns. in both In the with:- we mana with partners tive of mak- ular childr res licens Jasnor’s ing Wibbly also bringing Classic T ty You Pooh at status Me to en’s book ed characters extensive Pig. iconic 40 million lly. and work strategic objec l brand. including s and published Wibbly Pig another and • Over sold annua our The Worl from has a stron book chara bears sold achieve You a truly globap with Stella THE WO d of Beatr television progrpop- wide March cter to Teddy x cards to . The 1995, g publi shing herita life – • News and views from all sectors in the industry 60 million ing Me relationshi develop- ix Potte ams 2. Jasno character curre million book 2.2 • Over launch. ,000 piece s of “Thro ugh our confident of and SOUT TWOTS r, Maisy , Ses- r’s range ntly scree s have ge. First since erage of 16 day we are Projects, ou further in Au stralia H KO SOLD Wibbly Pig plush includes ns twice sold world • An av sold every produ ct cat- ABC Com REA INTO a with blank hand puppet, daily - 50 ing Me to Y nd into new Wots merc Beanie on ABC plush e worth £ Zeala to C4U ial has sold et. toys and pparel alon New gy Stella from Marc Enter the childr SMILE a • UK a n at retail clothing, egories.” this strate announce h 2011 tainment to en’s anima Y IS TH across where screen tion serie millio tex- nting ted to NEW now range stationery, FACE E it will on their Compleme are deligh be broad s, Kids Chan The Wot- Categories publishing, lates and Projects cast in giant Optu OF OP The 52 nel, Kids Telecoms jewellery, ries, cakes, choco x 10 minu Korean. 1 tiles, toilet more. joying succe te serie Saatchi Agency, s, toget TUS Distributio ss in the mark s is already Smiley have her ever , much en- logo to enlisted with M&C Projects’ much ing it on n Company, et with million be the the origin Stella ation- Kids Talk Kenny Korean dollar face new to is the intern latter & Co, Days’. advertising of their new al Brand nally planning Talk and JEI plac- campaign, multi- portfolio Teddy. Origi he Korean. to dub TV, with The ‘Happ growing The WotW each episo the ‘Happy nised Tatty Carte Blanc s LG to mote y Days ’ camp ally recog in 1995 by ymou be seen ots was also chose in de Optus’s aign helps - synon Global on LG face of new launched You brand fur retail televisions n by their prepa direction to to ctive grey table consu s stores and as the to chang pro- the Me Teddy’s distin rose to be- in LG new id phon e the with Tatty nose - quick ly The WotW mer electronica number of paign launc face of Optu es and uses and has • A major Australian Toy & Hobby Fair preview feature, plan and exhibitor listings ots are show no- hes Optu s anima Smiley brand aliens, phone and blue internal #1 . a broth two small s. daily s’s new ls. The cam- ing their there ever since demanding and deligh explore er and , pupp The camp offers, from pre-p plane sister, who come e et-lik $1 a day. aid mobile remained changing and ents series t in disco ered space t Earth the origin aign, which ever core sentim key celeb vering all the ship. They in their steam to launc multi-chanal Smiley logo hed recently, In an to You are nary diver rates the exotic pow- the Me and trust of this joy creatures land in a local TV, on-lin nel advertising incorporat sees world, “The WotW of life on of discovery sity ed into ship, love longevity the plane and the that live zoo produ e, print campaign a of friend and multiple ots is t. strange there media, including success his sales into one of our and extra . The ct packa ging and in-store to the fans for education The camp brand. pt visual Korea premium ordi- outdo POS enduring by his ages Conce Commerc content, perfe confirms the children’s plemented aign has been or adver and is loved his mess brands organised tising. Tatty Teddy rability and His timeless ial’s ct for series behalf by the giftTheWotWo Sales Mana this is excel and of Optu M&C and im- vulne ship. Tatty Teddy into r’s ts was ger for territory,” said lent pre-s the Nick Russo s. Saatchi gentle and friend with young You – Taylo Weta Work produced Asia, Austr Natalie chool Agency of love popular warmth Me to introd uced twee by Puke alia and Lawle Saatchi (Group on s are that the will be a con- n Richa shop. New Zeala y, ABC Account illustration unicating ko Sydney) alike, comm ing peop le’s with http://range this year as shop, and rd Taylor, the Pukeko Pictures Pictures and made nd. card puppy. and Optu said, “M&C Director, association gh and ones cre- Saatchi M&C Jones inmypocket.c the later s launc and old ness, and touch in all situa- and Baynt children’s televi co-founder is a busin at paign - hed and globe, has a long nd throu David r to om/ and creat ess partn Richard Happ Sydney and happi Tatty Teddyand New Zeala with Russ le simila UK. on previ sion ershi has chang y Days. It exciting over the cept modu TLA 50 ns in the lovable ously team creator/pr ive lead of Weta p be- announces new cam- lives all s of $1 bil- Australia partnership the gift in- Clinto for this ed up oduc Smiley, ed the face of . in exces can bution rs in ated for demographic old and ne- to creat er, Martin Baynt Work- it adds prepaid that Optu s tions sales brand the distri leade baby, gift, The core years new e Jane on.Taylo creative a very contempor and through who are g in plush, 5 - 15 and the • Profiles of major companies and properties in the Australian marketplace With retail successful Berrie licensed is girls rway with Dragon. r esting. idea that year, the specializin impulse, brand well unde s apparel, pub- The work is simple and ary feel to a lion a dustry, nal, -Cola, ions are acros received is fresh visually Coca gotiat Stella garden, seaso ie Pets, cards and partners and foods. h by all.” and has inter- cts (Barb ), pop-up licensing s the wealt been well ex- accessorie le ... produ idson bute the lishing, that with ational believe Fact Fi Harley-Dav Sands distri You greeting Projects product from intern to de- more. John of Me to retail- existing rtunity than 3,000 suc- of ve oppo licensing n tensive range is a massi Tatty Teddy ared o through more tly had great there strong years. st appe fting cards have recen liver a next few fastest • Fir 995 ers and gh Big W. over the of the ds in 1 and Gi program You is one brands car You Plush cess throu for bution “Me to non-media based al Li- nt distri bear Glob • Me to d 1997 ed Curre growing world” (Source: licens grey ge debute ries this little through in the Direc tory) infor- ran catego has been en- censing sing er licen e@ 4 Key the indep For furth contact: louis • 200 e gift, mation m /Europ ail dent stellaproje cts.co UK and UK ret arks & cards ies • Top entation: Mok, newsagenc solid • Sector analyses including entertainment, brand, sports etc. a s of res Lo with rep r, New turnover in exces nce Spe ntons co, Cli Tes TLA 44 Advertising Options and Deadlines Advertising in the issue, (which of course includes TOTAL LICE NSING AUSTRA LIA Jamz from Hunter Boys Toy Products of the won 2010 Pets the New ucts which Zhu Zhu again won the from Hunter Prod of the Girls Toy Product of Girls Licensed Moose Enter ed to which Year, Zhu Generation Year. The , the - Fairies the printed and digital issues), is priced competi- Deadlines: tively to allow the Australian industry maximum 2010 award Disney Year was their Beados sed Boys Licen prise for o and the to Lego Super Studi Year went Pot- of the Harry Product for their Lego Preschool N The Australia arts Castle. went to ter Hogw the Year uct of as Early sed Prod den Thom Round- ing Licen their Woo lties, sport Sodor TDOW RC2 for Busy Day on won overall publicity, both in their home market and into 103 gifts, nove videos, in- kites, cts, , Engineers – which also all, jigsaws, ry produ and crafts Year. Over y and s, nurse herals, arts e Set of the ucts Toy Hobb Mel- good nery. hous Product Hunter Prod perip and statio and Licensed Australian held at the teractive equipment Hobby Jamz from The 2011 be ition round alian Toy stand- Paper of the Year. Fair will & Exhib ay playg 2010 Toy Nursery Convention to Sund In all, the Austr des a world ote, won EN sday 10th Fair provi display, prom s, CHILDR col- bourne case the lat- Nursery PING a toy from Thur onment to game ATA HEL organise Centre h and will show and nursery toys, ard envir te and sell and licenses THE year the ATA place, 13th Marc in toy, hobb y cts ct This takesthe Fair demonstra ers, Each charity. countries. produ produ s nursery world to retail n for day of Editorial: 28 January 2012 other learn- est trend as well as hobbies, pro- lectio s, on the last te toys to this leisure, the nment, produ cts and family around a, gover . as alway itors dona In 2010 the en from medi Exhib for childr ent. for esalers, and more and the tion. ty, the entertainm will be open p.m. whol marketers toy collec was Varie se of ing and the Fair a.m. to 6.00 moters, annual the toys usual, ient of The purpo ties COUN As p.m. from 8.30 at 4.00 2011! t recip Charity. opportuni , business an early close FOR rds Nigh Children’s to provide life equipment daily, with ay. alia, NEW stry Awa - 9pm ty is sion of rt Sund in Austr ATA Indu10 March - 6pmthe Industry Varie gh the provi unity suppo on the its kind together a and commen. one of s Thursday with the fair exciting oc- throu The only y bring bu- an riences childr ella or- successfull facturers, distri Coinciding will be the expe needs the Fair inno- Night and celeb rating special acts as an umbrto many of manu small Awards games for also rt vast array retailers—from to chain recognising alian toy Variety , providing suppo charities casion the Austr tors and through crea- rs in s and ganisation en’s group for its own anies tries. the ATA’s comp the latest s in leade indus childr vative long with nursery comprise as Toy and other as raising funds t of ex- innovation . and ds will as a resul 0 worth outlets—a ological d the world The Awar the Year, as well as well 2010, and techn aroun of ives. In over $600 y chil- tive and from from every Product initiat generosity, ted to need Australia attended from New hibitors visitors as dona Discounts on rate card are available for multiple s were programs. Last year, as well of good Australia Variety’s state in dren via Advertising: 28 January 2012 DAY the GOLF Toy Fair, Toy CHARITY above the annual and ise an The 2011 Over also organ Golf Day. ATA be held Charity Day will Trade wood ity Golf at Kings e. Toy Char ay 9th May Melbourn pages and an advertisement in the magazine in- on Mond Dingley, Day raises Club, Golf Golf annual for Kids The ATA’s Whe elchairs needed for the raises much medi- funds s and win- which . award Charity buy wheelchair en in need and GfK held in the to for childr available to Retailer will be funds Hobby function C and equipment rtunities the e and the MCE s will cal e are oppo play on Europ ners. The foyer of hole or America, and manu- guest Ther sponsor a North auditorium the ceremony, celebrate cludes both the print and digital issues. Zealand, s either 9320 to buyer visitors ing and ail party initiatives of on 03 addition are always follow day. office Asia. In ad- attend a cockt the ATA ation. there eting and nts and Contact inform facturers, otional, mark achieveme er further ty the peers. e a numb 2600 for Publication: from prom . d family companies an oppo LIA rtuni their winn ers includ ing Paper vertising G AUSTRA provides a wide Last year’s products includ order about The Fair NSIN view and includes toys, of licensed ren’s an pany mationTOTAL LICE buyers to For infor alian Toy for cts that ies, of produ party suppl the Austr Nursery models, The childnment com range Hobby & hobbies, games, Fair, visit air.com.au www.toyf en tertai fference Digital issue: 21 February 2012 TLA 78 with a di above Special options, including gatefolds, heavystock and is the sky his round ’s playg flow from Mr Moon his adventures wonders of cts and real Stella Projeolio us all with the ns to year for unters constellatio a busy their portf very enco rse—from . It’s been nue to grow that the unive black holes Print issue: 29 February 2012 brands announcede ties, who conti range, ies to have just rties with existing new galax New proper Hom of prope lement the of Projects of Roadshow DVD a raft Stella intment much comp securing licenses. sent the with the appo ent to repre nd ng New Zeala new deals button ads are available in the printed issue. In together s their existi have tainm Projects with Enter alia and deals acros in Austr ion, Stella brand team rights . In addit ed their West- series by for this ity con- and a new of Anna devised strengthen appointment five years been au- and public media. the recen t the past itis has preschool . ative retail social has spent Dinosaur best selling and innov gh extensive ber of Rowe ley who Fairies. ted Jeannette on The “I am deligh Australia’s cepts throu DOMO-nation! mem working Grassby said, highly skilled Grahame has joined our with her a thor and illustrator Prepare for the team for s s by Carte Teddy terms of the digital issue, a number of options are that Anna d- and bring understan in 1995 syn- Stella team ience and at Tatty launched You brand - Her role Originally Stella Project of exper to ctive wealth brands. ger and the Me ’s distin childrens Brand Mana Blanche, with Tatty Teddy quickly rose ing of cts is Projects onymous nose - and Stella Proje the Stella and Kung and blue al #1 brand with grey fur their intern ® . together ZhuZhu Pets d launch a to being ever since and helpe roll-out ined there team ees, has has rema ® licens smooth ® Zhu ssful and ® and Kung Zhu very succe hu Pets available including the addition of video or Flash. se- of the ZhuZ -new book l- is a brand for pre-schoo licenses.” brand new sauritis ally - n is - Dino ned speci aur bug. Dino Mr Moo l TV show sched 1 ries desig by the dinos dinosaur ABC native pre-schoo cast on ers bitten ines imagi interactive NEW TIES uled for broad New Zealand sauritis combdinosaur facts, jokes into Z in ER and TVN real stories, with games and PROP se- mid-2011. on a charming r activities, formats. priate It is based by British autho age appro books big- ries of Veale. internet’s s an ator Kate of the to amas and illustr is one Domo tions continues nding and dema ents gest sensa ing fan base. of the 10 changing ever-grow Domo had 8 out store In an ever core sentim to to You are key Facebook the Me and trust this en- Last year g gifts in the selling world, toys are ship, love of best-sellin US the plush to all of friend longevity the supplied ss and and in they are gift stores. the succe . bil- These options are as per Total Licensing fast as s of $1 out as nt toy and build during brand sales in exces brand can ende tion to the indep Projects’ inten cap- With retail the successful countries olio that year, over 70 It is Stella licensee portf this urban lion a seen in stun- ing ce of r- already be 52 x 11’ fol- an excit very essen by mirro the world . comprises des and the not only ssfully around The series finition episo of tures culture icon, y succe adventures the pop rtunities alread new ning hi-de intergalactic up generating to light ing oppo the U.S. but lows the whose job is his friend created in , ng so Mr Moon every eveni night sky rest. can Sunny TLA 38 CLICK HERE 11
  • 12. TOTAL LICENSING BILINGUAL EDITION ENGLISH/RUSSIAN NEW EUROPE What is New Europe? Thirty-five countries with a population of over 510 million people, make up New Europe including: Albania Armenia Austria Azerbaijan Belarus Bosnia/Herzegovina Malta Hungary Slovenia Bulgaria Moldova Israel Tajikistan Croatia Montenegro Kazakhstan Turkey Cyprus Poland Kyrgyzstan Turkmenistan Czech Republic Romania Latvia Ukraine Estonia Russia Lebanon Uzbekistan Georgia Serbia Lithuania Greece Slovakia Republic of Macedonia Circulation and PublicationTotal Licensing New Europe will be published fourtimes a year in digital formats with a minimum of Reader Business Categoriesone issue published in print and digital.Each issue of Total Licensing New Europe will be Appareldistributed to a minimum of 12,000 readers within Toys and Gamesthe New Europe region. GiftwareReaders will include major retailers, buyers, manu-facturers, licensing professionals and senior industry Accessoriesindividuals. DVD and VideoIn addition, Total Licensing New Europe will be Infant Productsdistributed to the readership of Total Licensingwhich totals over 80,000 in 104 countries. HousewaresFor more information on this CLICK HERE Food and Drink Promotions Toiletries 12
  • 13. TOTAL LICENSINGBILINGUAL EDITIONENGLISH/RUSSIAN NEW EUROPE Editorial Calendar WINTER 2012 SPRING 2012 Published 16 January 2012 Published 5 March 2012 LEAD FEATURE LEAD FEATURE LICENSING IN RUSSIA LICENSING SHOW RUSSIA FEATURES FEATURES Nuremberg Toy Fair Preview Toys and Kids Fair Moscow Preview Education Part 1: Basics of Licensing Education Part 2: A Guide to Licensing Toy Licensing Brand and Art Licensing The Big Interview The Big Interview TERRITORY SPOTLIGHT TERRITORY SPOTLIGHT Russia & CIS Russia & CIS DEADLINES DEADLINES Editorial: 9 December 2011 Editorial: 6 February 2012 Ad Material: 5 January 2012 Ad Material: 20 February 2012 SUMMER 2012 AUTUMN/FALL 2012 Published 16 July 2012 Published 29 September 2012 LEAD FEATURE LEAD FEATURE LICENSING EXPO VEGAS REVIEW BRAND LICENSING EUROPE FEATURES FEATURESEducation Part 3: Legal aspects of licensing Nuremberg Toy Fair Preview Character and Entertainment Licensing Edication Part 4: International opportunities The Big Interview Sports Licensing The Big Interview TERRITORY SPOTLIGHT Poland and Central Europe TERRITORY SPOTLIGHT Turkey and Southern Europe DEADLINES Editorial: 18 June 2012 DEADLINES Ad Material: 2 July 2012 Editorial: 1 September 2012 Ad Material: 15 September 2012 13
  • 14. TOTAL ITALY The objective of the magazine LICENSINGBrand new for 2012, Total Licensing Italy is intended to highlight the best of ‘Made in Italy’ both to its domestic marketand, importantly, to overseas markets.Following extensive research in the marketplace, it was clear that the Italian market wanted a magazine that was inde-pendent and authoritative and one that would not only highlight their domestic activities but had the ability to take theirbrands into other markets. Published in Italian and English, Total Licensing Italy is designed specifically to create dialogbetween all aspects of the Italian licensing marketplace and overseas markets and contents and editorial will be designedto cater for this. Each issue will focus on different aspects of the business and spotlight brands, licensed products, retailand specialist services - all key components of successful licensing.Launching in March 2012,Total Licensing Italy will provide:• Authentic and independent information and data• A dialogue between companies involved in licensed products with specific sections dedicated to licensors and agents, licensees etc.• An unrivalled international profile for Italian brands• Unparalleled readership both in Italy and around the world. ReadershipEach printed issue of Total Licensing Italy will be sent to 5000 certified Italian individuals, free of charge.The print issue will also be bound into the relevant edition of Total Licensing and will be published inprint and digital formats, reaching Total Licensing’s network of more than 80,000 in 104 countries. CLICK HEREThe magazine will also enjoy extensive bonus distribution at key international trade fairs.It will also be distributed at specific Italian trade shows not covered by the International trade fair list. CLICK HERE The launch and schedulesTotal Licensing Italy will be launched in March 2012 at theBologna Licensing Trade Fair, where copies will be distrib- 2012 Deadlines:uted to visitors and attendees, over and above the circula-tion detailed above. March 2012 September 2012It will also be available digitally, ahead of the Bologna Fairto allow readers to see comprehensive and detailed pre- Editorial: 16 Feb 2012 Editorial: 20 Aug 2012view information ahead of their Fair visit. Ad reservation: 16 Feb 2012 Ad reservation: 20 Aug 2012 Ad materials: 23 Feb 2012 Ad materials: 4 Sept 2012The second issue will be published in late September with Publication: Publicationbonus distribution at Brand Licensing Europe in London. Digital issue: 7 March 2012 Digital issue: 21 Sept 2012 Print issue: 16 March 2012 Print issue: 28 Sept 2012From 2013, the magazine will be published four timeseach year - January, March, June and September. 14
  • 15. TOTAL ITALY Contents and Editorial LICENSING‘Made in Italy’ is characterised by style,design, art, brands, fashion, sports, March 2012 Sept 2012entertainment and more. Digital published: 7 March 2012 Digital published 21 Sept 2012 Print published 16 March 2012 Print published 28 Sept 2012Total Licensing Italy will include a specificsection on each major sector, KEY FEATURES KEY FEATURES/SECTORSincluding interviews, best practices and Bologna Licensing Fair Preview Italy at Brand Licensing Europecase histories. MAGAZINE SECTIONS MAGAZINE SECTIONSThere will also be specific data and Brands Brandsresearch on the Italian, European and Art and Design Art and Designworld markets as well as licensee and Fashion Fashionretailer profiles and in-depth studies. Sports Sports Entertainment EntertainmentThe key philosophy behind the Automotive Automotiveeditorial is to help Italian brands andlicensing agents acquire meaningful SPOTLIGHT SPOTLIGHTdialogue in foreign markets and to help Licensee profiles Retailer profilesthem grow their businesses both at Case Studies Case Studieshome and overseas. Property highlights Property highlights Interviews/Market research Advertising Advertisers taking space in Total Licensing Italy will enjoy the benefits of their advertisement in both the printed issue and the digital version. Packages are available for multiple ads as well as for those companies advertisement across several of Total Licensing’s publications. A number of special options are available for the print issue, including gatefolds, heavy stock, button ads etc. Full details can be found byCLICK HERE clicking here. On the digital side all advertisements are URL linked and options include issue sponsorship and the addition of video on the advertisement (see example opposite) and click above for more information. Limited cover and premium positions are also available. 15
  • 16. TOTAL LICENSING UK The Magazine and Distribution Total Licensing UK launched at Brand When Brand s at Europe Licensing Olympia this s its door the culminatio once TOTAL Star War its longe e. LICE n futur a property From s bran vity and d, the NSING old to keys to plans for more its than one that Licensing Europe in September 2011, TOTAL LICENSING UK 2012 again openit will be has years and its cre- responding to a market need for specific est that thirty October and inter over recent lutely new n Smith, ement t is abso ael Acto of excit ing in the even ator, Mich der of Mind l been build shows, CEO and foun ased socia months. of many tan- the UK-b pany be- the trend grown subs Candy, ng com Bucking W has . Last e gami omenon Licensing two years visi- onlin ren’s phen Brand the last 16% more hind child sters. over force tially attracted significant jump Moshi Mon driving information, data and features focusing on 11 SHO show a is the biggest year’s 2009 and up 37% on the Smith of the tors than visitors – d one success overseas t, behin licensing ent. In in the even children’s the mom year. ess of previous t of the succ the deci- es at years since s took t stori three As a resul organiser the even less than Moshi Mon of sters the day to last year further . A brave h, its launc e commun for ity add a -day show sion to trade onlin monsters it a three when many ever, – an making table pet attracted al- the important British licensing market- s . How in time h time t, adop - has decision a toug a doub children s glob- having ow of n user fairs are a shad 50 millio of all chil- without t most ently half it was, ion. throughou ally. Curr aged 6-12 the THE 20 right decis was busy ct the the UK ster and l media. featuring the dren in or digita BLE will again e with re- EDITORIAL FEATURES show n to expe Moshi Mon The 2010 every reaso stands Moving on, programm e ’s busier! have a figure oring Mothercar a and there to be even in its US the in that n Retail Men ’s and in is now in the children rapidly. Acto Sainsbury second year 2011 show show than 80% in five ing s- tail giants ngly, the at one place. more and grow the Licen for the Astonishi and, by April, dy been group part of des confirmed help had alrea age ote is h inclu ned to 13th year floor increasing h’s keyn ram whic negotiat- row. e is desig rs attending of the show floor area d Smit emy prog audits, programm buye ite the pia’s Gran ing Acad royalties, mation on pro- The and assistant the complexi ties sold, desp more of Olym nars on junior d ate py d semi and infor App. understan try and navig - to occu to Bran contracts essful licensed Chal- the show sing indus Guid more . ing succ This! licen floor. Hall. ’s very much ition space ducing a License Judged of the around the , techn ical But there than just exhib nars and ion, The take place. of their way on legal industry semi In addit ew Kerr given as Licensing profile and will again will be s, as well the rights s of high take place this lenge ding Andr de Wilde ance cial issue A serie es are set to l inclu cia owns dly, be on by a pane mercial, Patri Oliver Dyer and finan gy and who of the conferenc undoubte with Howard k Com objective retail- ia and open terminolo brands. The a focus will, view s- Aoh! thon Med challenge is h ately help at Big Inter s Licen of Mara the roots for whic e is to ultim decisions year’s of Luca ucts Studio, with its President umer prod n of Skew creat ive idea n, television programm well-informed do not miss Rothman, Wars cons billio any new art and desig ers make and ensure they rted $23 Roth- to shing, ing. Star rated a repo and in publi the show rtunities. play decades with the ant oppo sing will again go KEY FEATURES gene have any relev d Licen As a stand-alone magazine, the issue is last three work . As we over the discuss his Finally, Bran ning Suite ble on man will the Scree is availa host to mation year’s , no infor but last to press s taking part to high- space companie ts, who took es in- programm Twen- participan upcoming , Lucasfilm light their mworks, . Drea and Sony is open cluded ury Fox distributed to more than 4,000 retail- tieth Cent Europe 18 and Licensing on Tuesday Brand Licensing in-depth Preview Brand to 5pm and een 9am from 9am 19 and betw ber. Wed nesday 20 Octo Thursday visit 4pm on mation, For infor dlicensing.eu www.bran ers and manufacturers in the UK and, UK Entertainment Update in addition, it is widely distributed at 1 UK 32 umn 201Fall/Aut UK Property Profiles K ING U Brand Licensing Europe in London. UK Licensing Roundtable Total Licensing UK also forms part of Brand and Corporate Licensing S LICEN Total Licensing’s Autumn/Fall issue and, British Sports Licensing as such, is distributed, in print and digital Licensee and retail spotlight TAL formats, to over 80,000 readers in 104 countries around the world. BONUS DISTRIBUTION TO Brand Licensing 2012 plus insertion The print issue has bonus distribution at into Autumn 2012 issue giving bonus MIP Junior and MIP TV, The Dubai Licensing Fair, The distribution at:Hong Kong Licensing Show and Licensing Market in Germany. MIPCOMThe digital issue of the magazine is published a full three weeks MIPJuniorahead of Brand Licensing Europe, with the print issue out at least Dubai Licensing Fairtwo weeks ahead of the show, giving all readers time to preview Hong Kong Licensing Showwhat’s on show at BLE and to make appointments with exhibitors. Licensing Market GermanyThe digital version is fully hyperlinked. Advertising Options and DeadlinesAdvertising in the issue, (which of course includes the printed anddigital issues), is priced competitively to allow the UK industry Deadlines:maximum publicity, both in their home market and into 103 coun-tries. Editorial: 20 August 2012Discounts on rate card are available for multiple pages and anadvertisement in the magazine includes both the print and digital Advertising: 4 September 2012issues. Publication:Special options, including gatefolds, heavystock and button ads areavailable in the printed issue. In terms of the digital issue, a number Digital issue: 21 September 2012of options are available including the addition of video or Flash. Print issue: 28 September 2012These options are as per Total Licensing. CLICK HERE 16
  • 17. TOTAL LICENSING REPORT The The weekly online news digest The Total Licensing Report is a weekly digest of news, co-pub- lished by Total Licensing and Adventure Publishing in the USA. The newsletter includes news from right around the world and is distributed to Total Licensing’s readership of 80,000 in 103 countries as well as Adventure Publishing’s (The Licensing Book) database. Advertising Advertising is available in the following formats: Banner ads Sized 656 pixels x 90 pixels. Skyscraper ads Sized either 140 pixels by 240 pixels or 140 pixels by 380 pixels Button ads 140 pixels by 90 pixels Rich media accepted. Four animation loops maximum. Gifs, animated Gifs, png or jpg formats accepted. Editorial Provide news for inclusion directly to the editors, (Rest of World) Becky Ash (becky@totallicensing.com) (USA) Bryan Joiner (bjoiner@licensingbook.com Subscriptions, free of charge, via www.totallicensing.com Follow Total Licensing around the world 17
  • 18. TOTAL Art Licensing The magazine for the art and design licensing sectorsTotal Art Licensing is a the only truly worldwide magazine for the growing art and design licensing industries. Themagazine has been published since 2003 and has become an essential guide for companies looking to take an art-basedlicense as well as a reference for artists looking for trending information.Published in both print and digital formats in January and May, Total Art Licensing covers all aspects of art and designlicensing and is distributed to key decision-making buyers, manufacturers and retailers in over50 countries.The readership has been carefully created to provide art licensors and agents with an audience that not only matchestheir business needs but also helps them expand and grow their art programs into new territories and sectors.Editorially, each issue includes in-depth features, news, statistics and developments from all art-based sectors includingdesign, fine art, photography and others. Readership Print Readership per issue (11,400) Retailers and Buyers Specialty 29% Buyers/Retailers 48% Dept Store 22% Manufacturers 46% Variety 14% Ecommerce 13% Others 6% Mail order 10% Discount 8% Others 4% Digital Readership per issue (21,450) Manufacturers Apparel 22% Manufacturers 53% Stationery 20% Buyers/Retailers 40% Giftware 18% Housewares 14% Others 7% Publishing 11% Toys/Games 9% Others 6% Bonus Distribution Winter/Spring issue Summer/Fall issue Atlanta Gift Mart Surtex Hong Kong Licensing Show Licensing International Expo New York Gift Fair Brand Licensing Europe Bologna Licensing Trade Fair Licensing Show Dubai 18
  • 19. TOTAL Art Licensing AdvertisingDisplay advertising ranges from a third page up to a cover, a full page or a double-page spread.All full page advertisements are placed on right hand pages in the front section of each issue (ahead of the Galleries).In addition to their advertisement, all display advertisers are entitled to the equivalent size of editorial, free of charge. Forexample, a full page advertisement on a right hand page will also have a full page of editorial on the opposite left handpage. A half page advertisement will be entitled to a half page of editorial, and so on. Total Art Licensing GalleryThe Total Art Gallery has been created to cater for individu-als or smaller companies that want the best-possible low-costpublicity options. The Galleries are positioned within their ownsection in the magazine with two on each page.Some individuals book a single Gallery, others book two eitheralongside each other or in different parts of the Gallery sec-tion.Gallery participants have two options:Option A. Participants can provide finished artwork tooccupy the entire Gallery space (192mm/7.55 inches by121mm/4.76 inches). Mechanical specs are sent out on receiptof booking.Option B. For those not wanting to create artwork for theGallery. Participants provide two high resolution images, plusfull contact details and a maximum of 200 words of editorial.We will then create the Gallery and forward it to the adver-tiser for approval. EDITORIAL AND ADVERTISING DEADLINES Winter issue: 1st December 2011 Summer issue: 1st April 2012 19
  • 20. TOTAL LICENSING SUBSCRIPTIONS Subscriptions to the digital issues of all of Total Licensing’s publications are free of charge.To subscribe to Total Licensing’s group of publications, simply complete the form below and press the ‘submit’ button. Your subscription will start with the next available issue.