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Who do they think we are? Addressing library identity perception in the academy
 

Who do they think we are? Addressing library identity perception in the academy

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Presentation at the CARL 2014 Conference, San Jose, CA, April 6, 2014.

Presentation at the CARL 2014 Conference, San Jose, CA, April 6, 2014.

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    Who do they think we are? Addressing library identity perception in the academy Who do they think we are? Addressing library identity perception in the academy Presentation Transcript

    • CARL Conference | April 6, 2014 Margot Hanson California Maritime Academy Annis Lee Adams Golden Gate University Who do they think we are? Addressing library identity perception in the academy
    • When you tell people on a plane or at a dinner party that you’re a librarian, what reactions do you hear?
    • Source: EpicTube
    • Research question What are academics writing in online higher education forums about libraries and librarians ?
    • Value of Academic Libraries Oakleaf, M. (2010). ACRL. “When academic librarians learn about their impact on users, they increase their value by proactively delivering improved services and resources to students...; to faculty preparing publications...; to administrators needing evidence to make decisions. Indeed, the demonstration of value is not about looking valuable; it’s about being valuable.”
    • Ithaka Housewright, R., Schonfeld, R., & Wulfson, K. (2013). Ithaka S+R US Faculty Survey 2012. Libraries = purchasing agent $
    • Academics Online: Their Interests and Foibles Meyer, K. A., & McNeal, L. (2011). The Internet and Higher Education. “Like so many others, these academics like to discuss their jobs, their research, and professional lives and are especially interested in the institutions where they work.”
    • The Online Disinhibition Effect Suler, J. (2004). CyberPsychology & Behavior. “Everyday users on the Internet— as well as clinicians and researchers—have noted how people say and do things in cyberspace that they wouldn’t ordinarily say and do in the face- to-face world.”
    • Trolls just want to have fun Buckels, E., Trapnell, P. and Paulhus, D. (2014) Personality and Individual Differences “Both studies revealed similar patterns of relations between trolling and the Dark Tetrad of personality: trolling correlated positively with sadism, psychopathy, and Machiavellianism, using both enjoyment ratings and identity scores…Thus cyber-trolling appears to be an Internet manifestation of everyday sadism.”
    • The Nasty Effect Anderson, A. A. et al. (2013). Journal of Computer- Mediated Communication. “Online communication and discussion of new topics…has the potential to enrich public deliberation. Nevertheless…online incivility may impede this democratic goal. …Impolite and incensed blog comments can polarize online users based on value predispositions utilized as heuristics when processing the blog's information.”
    • Popular Science “Why We're Shutting Off Our Comments” by Suzanne LaBarre, Sept. 24, 2013 “Comments can be bad for science. That's why, here at PopularScience.com, we're shutting them off. It wasn't a decision we made lightly...we are as committed to fostering lively, intellectual debate as we are to spreading the word of science far and wide. The problem is when trolls and spambots overwhelm the former, diminishing our ability to do the latter.”
    • Godwin’s Law “As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches 1”
    • What experiences have you had? Do you comment online?
    • Content Analysis “Content analysis is particularly well suited … to answering the classic question of communications research; Who says what, to whom, why, how, and with what effect” “The study of recorded human communications.” Babbie, Earl. (2007). The practice of social research. Belmont, CA: Thomson Wadsworth.
    • Publications Analyzed ● EBSCO serials list category for higher education ● Online ● Comments ● Library articles
    • Do you read OR ?
    • Criteria for Selecting Articles for Analysis ● About academic libraries or librarians ● Have comments ● Published between 2011-2013 ● Freely available articles
    • Search Each Publication Search instructions for Inside Higher Ed: ● Use general search box [library] ● Narrow by tag <Libraries> (for 2012-2013) ● For 2011, manually look for library articles ● Narrow by year ● Narrow by content type <articles> Search instruction for Chronicle of Higher Ed: ● Use general search box [library] ● Narrow by tag <Libraries> (for 2011 & 2012) ● For 2013, manually look for library articles ● Narrow by publication date <Less than 3 years> ● Narrow by content type <articles>
    • PRICE OF A BAD REVIEW: ACADEMIC PRESS SUES LIBRARIAN Lawsuit [10 articles]
    • ON MISTAKENLY SHREDDING A PRIZED COLLECTION Collection Development [9 articles]
    • OUT OF FEAR, COLLEGES LOCK BOOKS AND IMAGES AWAY FROM SCHOLARS Copyright [8 articles]
    • Digitization/Preservation [7 articles] GIVING DIGITAL PRESERVATION A BACKBONE
    • CITATION BY CITATION, NEW MAPS CHART HOT RESEARCH AND SCHOLARSHIP’S HIDDEN TERRAIN Scholarly Communication [7 articles]
    • LIBRARIANS OR BARISTAS? Changing Library Mission/Future of Libraries [6 articles]
    • AT LIBRARIES, QUIET MAKES A COMEBACK Changing Library Space [6 articles]
    • THE CUSTOMER IS ALWAYS RIGHT: MARYMOUNT ENLISTS STUDENTS TO MYSTERY SHOP Responsiveness to Patron Needs [6 articles]
    • RESEARCH LIBRARIES INCREASE SPENDING ON DIGITAL MATERIALS Budget [5 articles]
    • COLLEGE LIBRARIANS LOOK AT BETTER WAYS TO MEASURE THE VALUE OF THEIR SERVICES Assessment [4 articles]
    • A HOLE LOT OF BOOKS Off-site Storage [4 articles]
    • Staffing [4 articles] TO LIBRARY, OR NOT TO LIBRARY
    • Most commented articles The Research Bust Chronicle of Higher Ed Academic Publisher Steps Up Efforts to Stop Piracy of Its Online Products Chronicle of Higher Ed Price of a Bad Review Inside Higher Ed In Win for Libraries Over Publishers, Supreme Court Upholds Reselling of Foreign Books Chronicle of Higher Ed Out of Fear, Colleges Lock Books and Images Away From Scholars Chronicle of Higher Ed 144 72 56 48 44
    • Contacted the 2 main reporters on libraries from each publication 1. How you do choose what library-related articles to write? Do you have a library “beat”? 2. Do the comments on a story have any influence on future publication decisions? 3. What trends or changes have you noticed in the evolution of online commenting?
    • Commenting Platform Comments can be posted anonymously or signed
    • Commenting Policy Both have commenting etiquette policies Inside Higher Ed ➢ All comments reviewed by editor Chronicle of Higher Ed ➢ Unclear if moderated, but seems not. They rely on readers to flag spam and abide by their guidelines, etc.
    • It was hard not to get defensive and talk back to the comments!
    • 303comments coded 79“irrelevant” comments
    • Changing Library Environment [54 comments] “P.D.A. in the Library” by Steve Kolowich. October 28, 2011. Inside Higher Ed.
    • Libraries/Librarians Need to… [46 comments] “College Librarians Look at Better Ways to Measure the Value of Their Services” by Jennifer Howard. April 1, 2011. Chronicle of Higher Ed.
    • OUR Library is Doing it This Way… [34 comments] “Short on Space, Libraries Look to One Another for Solutions” by Jennifer Howard. October 7, 2013. Chronicle of Higher Ed.
    • Library Cheerleader/Defender [33 comments] “To Library, or Not to Library” by David Moltz. January 13, 2011. Inside Higher Ed.
    • We are Doing the Best We Can [30 comments] “College Librarians Look at Better Ways to Measure the Value of Their Services” by Jennifer Howard. April 1, 2011. Chronicle of Higher Ed.
    • Funding Pressures [28 comments] “Debate at N.Y. Public Library Raises Question: Can Off-Site Storage Work for Researchers?” by Jennifer Howard. April 22, 2012. Chronicle of Higher Ed.
    • Patrons Don’t Know How to Use the Library (Need for Info Literacy) [26 comments] “Assessing Campus Libraries” by Steve Kolowich. November 30, 2012. Inside Higher Ed.
    • Faculty/Students Need to… [23 comments] “College Librarians Look at Better Ways to Measure the Value of Their Services” by Jennifer Howard. April 1, 2011. Chronicle of Higher Ed.
    • Questioning Library Administrative Decisions [23 comments] “Library Limbo” by Elizabeth Murphy. September 27, 2011. Inside Higher Ed.
    • Library is Invisible/Underutilized [22 comments] “Scholars Increasingly Use Online Resources, Survey Finds, but They Value Traditional Formats Too” by Jennifer Howard. April 8, 2013. Chronicle of Higher Ed.
    • “The Customer is Always Right” by Kevin Kiley. December 3, 2012. Inside Higher Ed. Higher Education is going to Hell in a Handbasket [21 comments]
    • Snark [20 comments] “A Hole Lot of Books” by Kevin Kiley. May 18, 2011. Inside Higher Ed.
    • Fear of Digital Library Future/Fear of Change [16 comments] “College Librarians Look at Better Ways to Measure the Value of Their Services” by Jennifer Howard. April 1, 2011. Chronicle of Higher Ed.
    • Libraries Should Never Discard Anything! [13 comments] “Short on Space, Libraries Look to One Another for Solutions” by Jennifer Howard. October 7, 2013. Chronicle of Higher Ed.
    • Google is Easier/Databases are Awkward [9 comments] “College Librarians Look at Better Ways to Measure the Value of Their Services” by Jennifer Howard. April 1, 2011. Chronicle of Higher Ed.
    • “College Librarians Look at Better Ways to Measure the Value of Their Services” by Jennifer Howard. April 1, 2011. Chronicle of Higher Ed. Need to Demonstrate Value (Assessment) [8 comments]
    • Libraries are Unnecessary [7 comments] “Assessing Campus Libraries” by Steve Kolowich. November 30, 2012. Inside Higher Ed.
    • Possible Further Research ● Public libraries ● Longer period of time ● Do library-related articles get more or fewer comments than other topics?
    • Thank You! Any Questions? slideshare.net/muumuulibrarian slideshare.net/LibrariLee boxofficebombshells.wordpress.com lacqueredlibrarians.tumblr.com