1. SUCCESS
STORY
The best agencies run AD-IN-ONE
„AD-IN-ONE allows us to monitor a
campaign’s profitability in real-time”
Ales Kohut | Managing Director
In a highly competitive environment like the advertising world, it‘s vital to stay on top of all the
ongoing projects and keep the agency as lean as possible.
In McCann Erickson Slovakia, the AD-IN-ONE suite for Advertising agencies does just that.
“Now our Agency runs like a Swiss watch”
AD-IN-ONE replaced all the tools previously used, brought in unified document tem-
plates, replaced document storing in multiple shared drives, and allowed for secure
communication and financial information transfer about clients within teams. All job ma-
nagement and document approval processes in the agency are now automatic and all
information is kept within one single system. What used to be done with follow up emails
and calls is now done almost instantly.
get more...
„AD-IN-ONE allows us to monitor a campaign’s profitability in real-time.
We can now get a precise overview for each project we’re working on“,
says Ales Kohut, Managing Director of Mayer/McCann Erickson Slova-
kia.
2. AD-IN-ONE gave us a
significant compe-
titive advantage
AD-IN-ONE
AD-IN-ONE is one of the leading vendors of software for advertising, marketing, Interactive, and PR agencies.
Our goal is to provide the best agency software for advertising networks across multiple languages and national
groups. AD-IN-ONE’s software is currently supported in 15 languages and is deployed from China to Europe.
CustomersincludeOgilvy,Grey,McCannErickson,LeoBurnett,Publicis,Saatchi&Saatchi,Scholz&Friends,Change
Integrated, as well as a multitude of independent agencies and independent agency networks.
AD-IN-ONE Europe a.s., Bavorská 856, 150 00 Prague 5, tel +420 222 551 500, www.ad-in-one.com
We have the freedom
to focus on what
we’re good at
The best agencies run AD-IN-ONE
AD-IN-ONE delivers all the necessary tools
Mayer/McCann Erickson’s general manager wanted to improve the flu-
ency of his agency’s processes and get a competitive advantage over
other large agencies in Slovakia. He needed a solution that would allow
the agency to plan and measure more precisely than the competition
and keep the agency as lean as possible.
Since 1995, they had been developing multiple
tools in-house to manage their daily workflow pro-
cesses. Campaigns and jobs were tracked on an
MS Access database and in MS Excel spreadshe-
ets. The traffic manager who managed 30 creatives
was attempting to do so with only his email and pho-
ne. Agency documents and files were stored on va-
rious shared drives and could not be secured well.
Getting timesheets from staff was always an issue.
With the deployment of the AD-IN-ONE suite all this
hassle became history.
AD-IN-ONE can SEAMLESSLY INTEGRATE with MS Exchange
McCann Erickson uses the MS Exchange global infrastructure for email and calendaring.
AD-IN-ONE can send all emails, links, tasks, and reminders directly to MS Exchange so peo-
ple can use MS Outlook to read emails. For example, if they need to approve a document in
AD-IN-ONE or check a job or task link they got by email, they simply click on it in MS Outlook
and the AD-IN-ONE application opens the document they need directly. One click. No need
to open a new application: seamless integration.
“We can plan more precisely than
our competitors”
After deploying AD-IN-ONE’s Traffic module, Mayer/McCann Erickson
now has a clear overview of what is going on in the agency’s creative de-
partment. The traffic manager supervises capacity, job status, and tasks.
The account directors monitor all ongoing projects and jobs in real-time. The staff spends
less time doing administrative tasks, so they have more time to do their jobs. Projects run on
schedule and, because they can track profitability, on budget.
“With AD-IN-ONE we could decrease
prices and still stay profitable”
Ales Kohut | Managing Director
3. AD-IN-ONE
AD-IN-ONE is one of the leading vendors of software for advertising, marketing, Interactive, and PR agencies.
Our goal is to provide the best agency software for advertising networks across multiple languages and national
groups. AD-IN-ONE’s software is currently supported in 15 languages and is deployed from China to Europe.
CustomersincludeOgilvy,Grey,McCannErickson,LeoBurnett,Publicis,Saatchi&Saatchi,Scholz&Friends,Change
Integrated, as well as a multitude of independent agencies and independent agency networks.
AD-IN-ONE Europe a.s., Bavorská 856, 150 00 Prague 5, tel +420 222 551 500, www.ad-in-one.com
The best agencies run AD-IN-ONE
“We do not need an in-house
accountant”
Running a 50-person agency without a full-time accountant is not so common. McCann
Erickson Slovakia does it. With AD-IN-ONE the agency does not need an in-house accountant.
When looking for a replacement for their former custom-built solution, one element that was
key for McCann Erickson was the ability to find a solution that would allow them to supervise
internal cash-flow in real-time without any financial manager and integrate straight into their
home-banking where all the financial transactions are handled.
AD-IN-ONE software allows agency staff to issue invoices, approve supplier invoices, track job
cash-flow, process payments, and even reconcile bank statements. AD-IN-ONE provides all
the necessary tools and reports for financial management of the agency. An external account-
ant just does the bookkeeping for tax purposes.
The AD-IN-ONE Cash Flow module gives the General Manager a real-time overview of all the
company assets. With the home-banking plug-in from AD-IN-ONE, McCann Erickson now han-
dles all incoming and outgoing transactions.
Thanks to AD-IN-ONE, Mayer/McCann Erickson has reached maximum internal efficiency and
can focus on their core business – staying on the top of the creative industry in their market.
About Mayer/McCann Erickson Slovakia
Mayer/McCann Erickson Slovakia is part of the international advertising network McCann
Worldgroup, with the most branches of any advertising agency network throughout the
world.
McCann Worldgroup consists of McCann Erickson, Universal McCann, MRM Worldwide,
Momentum, McCann Healthcare Wordwide, Weber Shandwick, and FutureBrand.