Liberty842: Talking Telly
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Liberty842: Talking Telly

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Social Media Week London presentation by Tayler Cresswell at Liberty842

Social Media Week London presentation by Tayler Cresswell at Liberty842

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Liberty842: Talking Telly Liberty842: Talking Telly Presentation Transcript

  • The Social Media PracticeTalking Telly15th February 2012Food and drink kindly supplied by Tangerine Dream
  • Hello!Tayler CresswellCo-Founder & Editorial Director at Liberty842@tayler@Liberty842#socialtv#SMWLDN The Social Media Practice
  • Liberty842 is a hands-on practice The Social Media Practice
  • What we do• Advise – opportunity & risk• Guide – set up, monitor, mentor• Manage – retained support for digital portfolios• Create and publish – content generation• Training – workshops for celebrities, staff & third parties The Social Media Practice
  • Alan Carr: Chatty Man The Social Media Practice
  • 21stC watercoolerLive TV is the biggest driver of conversations on Twitter The Social Media Practice
  • Part of Chatty Man’s eco-systemBroadcaster, producer, host, booker, audience and Sam @chattyman Practice The Social Media
  • June 2009 The Social Media Practice
  • Exclusive content and teasers The Social Media Practice
  • Exclusive content and teasers One Direction fans besiege the studio and @chattyman for news. Many have stuck with the show since broadcast The Social Media Practice
  • Audience chat provides content The Social Media Practice
  • Always “on air” The Social Media Practice
  • Always “on air”The conversation continues when Chatty Man is off airkeeping interest up. The Social Media Practice
  • Double actSam’s aim is to take the pressure off Alan and for@chattyman to complement Alan’s personal Twitter account. The Social Media Practice
  • Double actThe amount of work that goes into looking after @chattymanon Twitter can’t be underestimated. The Social Media Practice
  • Feedback • Something else re reportingAlan Carr thanks Twitter fans for their part in his NTA award. February 2012 The Social Media Practice
  • National Television Awards The Social Media Practice
  • In it for the long termThere’s no shortcut to building a loyal, *real* audience… The Social Media Practice