Taking advantage of talk radio

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Taking advantage of talk radio

  1. 1. Libertarian Volunteer May/June 1994 - Taking advantage of talk radio Page 1 of2 r:.::;;:-"; LI::I~~~~j ~"_, ..""..". ".""".".. . "."""" " "._"" ". May/June 1994 Taking advantage of talk radio Activist Library Talk radio is "the last neighborhood in America" and is an excellent method Manuals and of reaching the general public -- if Libertarians do it right. Handbooks That was the message of Jim Walsh, a libertarian-leaning radio talk show Libertarian Volunteer host from WILM radio in Delaware, who spoke at that states annual convention in April. "Talk radio is a great opportunity to get on and get ideas across with a minimum of effort," he said. Some tips to maximize your talk radio effectiveness: Be prepared: "Listen to the show beforehand. Understand the format of the show youre calling. Understand the type of listener. Understand the temperament of the host." For example, "You wouldnt call Howard Stem to discuss Bosnia." "Always adapt your message to the medium. On radio, by its nature, time will be limited. My producers tell me that if! give callers more than 90 seconds, they better have something damned interesting to say. Prepare - - and edit -- your remarks. Say what you have to say in as few words as possible." Be interesting: "Remember talk radio is primarily an entertainment medium. This doesnt mean you cant discuss serious issues -- but it does mean you have to be entertaining. For example, the worst thing you can do is call up.and read from a newspaper article. That isdeadly." "Talk about stuff youre passionate about. Talk about something that lights a fire under you." Understand the difference between small and large radio markets. "In small markets, youll get more time to talk. The good small market talk show is a dynamite opportunity to talk to your neighbors." "Dont restrict yourself to talk show hosts who agree with you. It makes things a little more interesting iftheres a little disagreement -- as long as you can do it without being disagreeable."http://archive.lp.org/litllv/9405-radio.html 212112002

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