5. Who says What to Whom in Which Channel with What Effect
This is where Let’s all pee
I’m very good at peeing I pee together in circles
I am #peeing
@toilet
I peed
History of peeing Other users who
There’s an peed here also
app for that! peed in so-and-so-
Look what I did! place
This is a good place
to pee – I should
#SocialMediaJourney www.LiberMedia.nl
remember it
8. According to Patrick, one of our
followers, internet in the KLM
lounges at Schiphol was too slow.
We did some research and he was
right! We increased wifi bandwidth
and internet speed. Surfing is
definitely more fun now ;-)
Interact, assist, guide, respond
#SocialMediaJourney www.LiberMedia.nl
9. Consumers S H A R E !
#SocialMediaJourney www.LiberMedia.nl
Source: http://www.flickr.com
12. RESULTS:
Global news coverage (CNN, BBC, Time Magazine). Estimated media coverage is valued at over AUD $400 million
34,684, one minute video job applications from 197 countries (it would take over 24 days to watch them non-stop)
Web stats of 8,465,280 unique visits, 55,002,415 page views with an 8.25 minutes average time spent
#SocialMediaJourney 12
www.LiberMedia.nl
Source: http://www.ourawardentry.com.au/bestjob/results.html
15. One-stop-shop concept is
quick, easy and inspiring
Opportunity to co-operate
#SocialMediaJourney www.LiberMedia.nl
Source: http://www.norfolklinetravel.com
20. Booking/reference number
Journey-leg (day, weekend, week)
Company (single, couple, family)
Email address
Nationality
Data you have Age
Connect
the
dots
Data you receive Invite customers per email
Zoom in on random questions
Demographic feedback analysis
#SocialMediaJourney www.LiberMedia.nl
21. PTQ Subject Title Response Rates
17% 19%
21%
26% 26%
33%
18% 14%
16%
9% 13%
10%
14% 20% "Your feedback counts!"
26% 22% 17%
"Help us help Save the Children"
13%
"Let us know how we are doing"
"We value your opinion"
23%
18% 23% "Your feedback would be appreciated"
19% 19%
20%
28% 27%
22% 24% 24% 23%
11th March 12th March 13th March 14th March 15th March 16th March
#SocialMediaJourney www.LiberMedia.nl