Charlotte Aimes & her world
What happens when a 13 year-old girl
can't keep her mouth shut?
Murder ... and a lot of snowboarding.
Deo vs. Anti-perspirant?
If you go in to the supermarket, you'll see truck-loads of options
for deodorants and anti-perspirants. But IMHO not many people
know the difference. So here it is, according to the kick-butt
Deodorants are substances applied to the body to affect body
odor caused by bacterial growth and the smell associated with
bacterial breakdown of perspiration in armpits, feet and other
areas of the body. A subgroup of deodorants, antiperspirants,
affect odor as well as prevent sweating by affecting sweat
glands. Antiperspirants are typically applied to the underarms,
while deodorants may also be used on feet and other areas in
the form of body sprays. In the United States, deodorants are
classified and regulated as cosmetics by the U.S. Food and Drug
Administration (FDA). Antiperspirants are classified as drugs by
Here's the main issue with most anti-perspirants: Aluminium.
... and you thought zombies were bad.
How Libby gets her ideas heard ...
Know your audience (positioning)
Know your stories (content)
Make it look as good as humanly possible
Build context (brand/platform)