CAPTURE THE MINDSHARE ANDTHE MARKET SHARE WILL FOLLOW Creating a Powerful Personal Brand           www.LibbyGill.com
What Is a Brand?A brand is the promise of authentic valueexpressed across multiple platforms.A “Mindshare Brand” is       ...
Why Do We Need a Brand?  Your brand is a digital legacy in themaking. If you don’t define your brand, the world will simpl...
Powerful Personal Brands…•   Deliver consistent value•   Confirm credibility•   Connect emotionally•   Motivate others to ...
Confirm Your Expert Status
Connect Emotionally
Craft a “Sticky” Message       That Consistently…• Captures heads & hearts• Is meaningful & memorable• Delivers massive va...
“Be yourself. Everyone       else is taken.”                                      - Oscar                   Wilde         ...
Upcoming SlideShare
Loading in...5
×

Creating a Powerful Personal Brand

289

Published on

Keynote speaker Libby Gill on inspiring excellent in the workplace - "capture the mindshare and the market will follow."

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
289
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • EYES CLOSED EXERCISE
  • This is the why
  • Creating a Powerful Personal Brand

    1. 1. CAPTURE THE MINDSHARE ANDTHE MARKET SHARE WILL FOLLOW Creating a Powerful Personal Brand www.LibbyGill.com
    2. 2. What Is a Brand?A brand is the promise of authentic valueexpressed across multiple platforms.A “Mindshare Brand” is one thatconsistently over-delivers on thatpromise.
    3. 3. Why Do We Need a Brand? Your brand is a digital legacy in themaking. If you don’t define your brand, the world will simply assign you one.
    4. 4. Powerful Personal Brands…• Deliver consistent value• Confirm credibility• Connect emotionally• Motivate others to act• Create loyalty
    5. 5. Confirm Your Expert Status
    6. 6. Connect Emotionally
    7. 7. Craft a “Sticky” Message That Consistently…• Captures heads & hearts• Is meaningful & memorable• Delivers massive value
    8. 8. “Be yourself. Everyone else is taken.” - Oscar Wilde Libby@LibbyGill.comTwitter @LibbyGill Facebook “Meet Libby Gill”
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×