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Creating a Powerful Personal Brand
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Creating a Powerful Personal Brand

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Keynote speaker Libby Gill on inspiring excellent in the workplace - "capture the mindshare and the market will follow."

Keynote speaker Libby Gill on inspiring excellent in the workplace - "capture the mindshare and the market will follow."

Published in Business , Technology
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  • EYES CLOSED EXERCISE
  • This is the why

Transcript

  • 1. CAPTURE THE MINDSHARE ANDTHE MARKET SHARE WILL FOLLOW Creating a Powerful Personal Brand www.LibbyGill.com
  • 2. What Is a Brand?A brand is the promise of authentic valueexpressed across multiple platforms.A “Mindshare Brand” is one thatconsistently over-delivers on thatpromise.
  • 3. Why Do We Need a Brand? Your brand is a digital legacy in themaking. If you don’t define your brand, the world will simply assign you one.
  • 4. Powerful Personal Brands…• Deliver consistent value• Confirm credibility• Connect emotionally• Motivate others to act• Create loyalty
  • 5. Confirm Your Expert Status
  • 6. Connect Emotionally
  • 7. Craft a “Sticky” Message That Consistently…• Captures heads & hearts• Is meaningful & memorable• Delivers massive value
  • 8. “Be yourself. Everyone else is taken.” - Oscar Wilde Libby@LibbyGill.comTwitter @LibbyGill Facebook “Meet Libby Gill”