Convention presentation 2013 soc med4pd


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From Institute of Fundraising National Convention 2013 - Social Media for Professional Development session with Lianne Howard-Dace, Lisa Clavering and Lesley Pinder

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  • Hash tag in master slide
  • The internet and social media is huge! Online only would be lonely but it's a powerful tool Can be hard to know where to start
  • We're not doing step by step but key tips for fundraisers Were collating the info from this session on to a storify and we've already included some good how tos Who uses soc med for cpd? Tweets? Has linked in? Blogs?
  • These are the areas
  • Quick intro to self and how social media has helped you
  • Quick intro to self and how social media has helped you
  • Quick intro to self and how social media has helped you
  • There's lots of distractions online BUT there is useful stuff out there
  •   From a book called Guerrilla Marketing for Home-Based Businesses but think it applies to us as well – as individuals as well as orgs Market competitive – don't want to be left behind
  • Twitter map - growing
  • Joining conversation – reaching out not just stream of consciousness 2 ears and one mouth – listen but do speak as well -
  • Inspiration – keeping up to date with latest thinking
  • Give it a go!
  • What is your orgs policy?
  • Copied this slide again – to re-emphasise how bewlidering social media can be. Where do you start? Tip would be – dive in, start with a personal account not connected to your work.
  • Concerns around saying the wrong thing – not just as an organisation but as an individual working for an organisation. Find out what your organisations policy is on staff using personal social media accounts. If they don’t have one, put together one. Doesn’t have to be complex
  • Quote from unmarketing on how to make sure you don’t say stupid things online. Your tweets are never your own.
  • Silos in your organisation
  • Social media is held on by the comms/digital team and they won’t let it go
  • NO interest in social media
  • Give it a go!
  • Ask people what their concerns woudl be?
  • Twitter has over 200 million regular users, sending between 400-500 million tweets a day Pinterest has around 49 million users Linked in has around 225 million users A lot of people sharing A lot of content being created Know what you want to get out of it and focus in
  • Social media has opened up the pathway to more information than ever before It gives you an opportunity to get closer to what’s happening. To hear about new ideas or campaigns sooner. To understand what’s happening in your sector – and relevant ideas and innovations in the wider world, that may be relevant So where do you start?
  • Start small – find people you respect in the sector on Twitter and follow them. See who they engage with – who are they following, who are they replying to? Twitter in particular is a great place for crossing streams – people link to their other online content (Pinterest, Instagram etc) Join LinkedIn groups and drop in now and again to see what’s being discussed There are people doing this for you – Fundraising Detective, SOFII round ups… Ask people! BUT -
  • Don’t make the mistake of treating social channels as purely an info download portal. Engage – share things that interest you, reply to people’s content. Don’t just take – make sure you’re striking a balance and this will help you build relationships with people The clue’s in the name – SOCIAL.
  • Take time to understand the basics of how your chosen platforms work. Hashtags – used across lots of channels and coming soon to Facebook – to sort content and search by keywords Many Twitter apps allow you to sort the people you follow into lists – so you can see your work-related stuff all together, your friends in another list, and your news updates (eg) in another. Using favourites on Twitter isn’t quite like “liking” on FB – you can refer back to the list of your favourites – so it can be used as a bookmark list to save things for reading down the line Make sure you are a real person – have a photo on your account, etc – people will engage with you more if you are making an effort!
  • Way we learn changing
  • Online can't replace actually going to conferences etc but you can follow a talk in US which you could never afford to go to
  • Comes from education sector Not just recognised experts – everyone has something to teach you and you have things to teach them
  • MSc – LinkedIn really engaged people
  • Major trend – employers are using social media to screen their candidates (more of importance of online brand from Lucy later!) Similarily, you can use social media to find your job too.
  • Key to encouraging next generation of givers - Peer to peer, multichannel, e-mail and website.
  • Charities are using social media more and more not only to fundraise but to communicate with their donors.
  • Increasingly – non-digital fundraising jobs are including digital and social media awareness as a desirable or an essential in the job spec. Just a straw poll of some Fundraising roles on guardian shows this. Especially amongst fundraising manager roles and community, events and supporter care role. Digital and social are not ‘new media’ anymore – they are part of our armoury. Utlimately, almost every fundraising team will including digital and social, so a rounded knowledge required to be a head of or director will include this too – at least an interest and understanding if not hands on.
  • Does personal brand matter? Is this really something I need to think about?
  • Whether or not you think about your personal brand, your social presence will build one for you. So it’s worth thinking about what you want that to be. Your online interactions will form a record that may come back to haunt you! If you are using social media then your next boss may already be forming an opinion of you! Spelling, languauge etc As Lesley has said, many employers now regularly screen candidates ’ online presence Paris Brown – high profile example. Recruited as Youth Crime Commissioner at 17 and within days people had found her tweets, and there was outcry due to the content – she ended up quitting. I’d argue that these days social media checks should form a key part of recruitment into such a high profile job – as much for protection of individuals as anything else “ Your brand is what people say about you when you’re not in the room” - Jeff Bezos , Founder of Amazon
  • Using these tools for professional purposes doesn’t mean not being able to be personal You can get the most out of social media by being a mixture of personal and professional – but think about which platforms you use for which purposes, and how findable the info is!! Be aware of security settings and filters and what is being made public. I know someone who announced on Facebook that they were sick of their job and they wanted people to mention any jobs they had seen. One of the first people to comment was his boss’s boss, with one damning word – “Oh…”
  • Your personal brand is in the overlap between how you see yourself and how others see you, and it’s valuable – so you should take precautions to protect it
  • Some tips on personal branding from Apple – created for small businesses but transferrable to individuals too
  • Convention presentation 2013 soc med4pd

    1. 1. Social media for professional development #SocMed4PD
    2. 2. #SocMed4PD
    3. 3. #SocMed4PD
    4. 4. • Why social media for cpd? • Concerns/barriers • Finding (the right) people and information • Learning • Trends • Personal branding #SocMed4PD
    5. 5. Lianne Howard-Dace Fundraiser, Feminist, Chatter-box, Girl Guide. Charity champion and digital enthusiast. Lover of cakes, crafts and vintage crockery...(views my own) @LianneHD #SocMed4PD
    6. 6. Lesley Pinder Fundraiser / Digital wannabe / Trustee / Member of Elite Cycling Racing Team. Often going round and round in circles at Herne Hill Velodrome. @Skipinder #SocMed4PD
    7. 7. Lisa Clavering Fledgling fundraiser; feisty female; sometimes fickle; often flippant; Londoner; chatterbox. Nascent runner. Views my own, of course @LisaClavering #SocMed4PD
    8. 8. Why social media for cpd? #SocMed4PD
    9. 9. #SocMed4PD
    10. 10. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin #SocMed4PD
    11. 11. #SocMed4PD
    12. 12. Communication - the human connection - is the key to personal and career success. Paul J. Meyer #SocMed4PD
    13. 13. #SocMed4PD
    14. 14. #SocMed4PD Top Tips  Dip your toe in the water  Think about what you want to achieve  Remember, it takes time to build your network  Mix on and offline
    15. 15. Concerns/barriers #SocMed4PD
    16. 16. #SocMed4PD
    17. 17. #SocMed4PD
    18. 18. #SocMed4PD
    19. 19. #SocMed4PD
    20. 20. #SocMed4PD
    21. 21. #SocMed4PD
    22. 22. #SocMed4PD Top Tips  Don’t be afraid to give it a go  Make sure you are clear about your boundaries and your organisations  Find allies  Don’t be a d*** ( copyright @lirazelf)
    23. 23. #SocMed4PD Discussion
    24. 24. Finding (the right) people and information #SocMed4PD
    25. 25. #SocMed4PD
    26. 26. Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it. Samuel Johnson #SocMed4PD
    27. 27. #SocMed4PD Top Tips  Don’t be afraid to ask others  Give as well as take  Don’t be an egg!  Look for opportunities to take it offline
    28. 28. Learning #SocMed4PD
    29. 29. #SocMed4PD
    30. 30. “It is critical that you never stop aggressively learning your craft. The sector's needs change, techniques improve, and new thought leaders emerge everyday with ideas that will improve our quest to make the world a better place.” Rosetta Thurman & Trista Harris #SocMed4PD
    31. 31. #SocMed4PD
    32. 32. The one thing I've discovered about social media is that people love answering questions. In fact, it sometimes feels like at any given moment, millions of people are online who have been waiting for exactly the question you fire off. Susan Orlean #SocMed4PD
    33. 33. #SocMed4PD Top Tips  There's no such thing as a silly question  Focus on the sector but look wider as well  Think about what you can teach others, not just what you can learn from them  Social media is a leveller
    34. 34. Trends #SocMed4PD
    35. 35. #SocMed4PD
    36. 36. #SocMed4PD Next generation of UK Giving Report – Blackbaud
    37. 37. #SocMed4PD 85% believe that standalone digital or social media marketing agencies will disappear. “This next generation of marketing leaders clearly have a strong point of view on the future they will shape and create. It's clear to them that questions of silos and channels don't exist. They are agnostic about channel or medium.” Anne Pflimlin, MediaSchool Group h ttp://
    38. 38. #SocMed4PD Top Tips  Social media is not going away. Don't be left behind  Think about ways you can use social media personally and professionally  Don't pigeon hole yourself
    39. 39. Personal branding #SocMed4PD
    40. 40. #SocMed4PD
    41. 41. #SocMed4PD
    42. 42. #SocMed4PD Top Tips  Do be yourself – but know your boundaries  Think about your filters  Google yourself and see what you find  At the very least keep your LinkedIn profile up-to-date
    43. 43. Over to you... #SocMed4PD