How to do Content Marketing in 10 Steps
Upcoming SlideShare
Loading in...5
×
 

How to do Content Marketing in 10 Steps

on

  • 236 views

Content has always been the driving force in business. It is the one thing that carries the marketing message from one platform to another whether online or offline. It comes in different forms (as ...

Content has always been the driving force in business. It is the one thing that carries the marketing message from one platform to another whether online or offline. It comes in different forms (as opposed to some assuming that it merely pertains to text) such as text, video, audio and some forms added along the way like infographic, video infographic etc.

Unfortunately, most businesses do content marketing the wrong way. They don’t undergo the creative brief that is required in making a web copy or a blog post. They simply throw in a 500-word post or more and spread the URL link of the post all around social media, expecting people to do what they want.

This article will help you understand the true essence of social media marketing and how it should be done.

Statistics

Views

Total Views
236
Views on SlideShare
233
Embed Views
3

Actions

Likes
0
Downloads
3
Comments
0

1 Embed 3

https://twitter.com 3

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How to do Content Marketing in 10 Steps How to do Content Marketing in 10 Steps Presentation Transcript

  • Content has always been the driving force in business. It is the one thing that carries themarketing message from one platform to another whether online or offline. It comes indifferent forms (as opposed to some assuming that it merely pertains to text) such as text,video, audio and some forms added along the way like infographic, video infographic etc.Unfortunately, most businesses do content marketing the wrong way. They don’t undergothe creative brief that is required in making a web copy or a blog post. They simply throw ina 500-word post or more and spread the URL link of the post all around social media,expecting people to do what they want.This article will help you understand the true essence of social media marketing and how itshould be done.
  • SMART is a famous marketing abbreviationfor Specific, Measurable, Achievable,Relevant and Time-bounded.Setting goals is one of the most importanttasks to do before setting anything else inmotion. A Goal is broken down into sets ofobjectives that support it to keep it in line toachieving.Specific – determine the focus of your problem and single thatout to solve. Goal should then be specific and not all over theplace.Measurable – set goals that can be measured by numbers (e.g.percentage of number of new sign ups, sales etc.) so it is easyto adjust cutbacks on budget, time or points to burn on tasks).Achievable – they say aim for the moon so when you fail youstill have the stars. But if you want your team to be motivateddon’t set out for a goal that even you know is not possible inthe given timeframe or budget.Relevant – set goals based on realistic processes and outcomesthat proved successful before and is priority to the business athand.Time-bounded – it is setting a specific time-frame to a goal orsets of objectives that compose it.Step 1BESMARTENOUGHTODOSMART
  • Admit it; your business is not fit for everyone. In that case, your content should not attempt to cater toeveryone either. Being an effective business, it is important that you know your target market – the peoplewho most likely need your products or services.Sign up to get the free eBook on How to Create Your Buyer Persona.Here are the most common questions to ask when coming up with a persona:1. Who are you talking to?2.What are their pain points?3.What are their areas of interest?4.What do they want?5.How do they consume it?Step 2CREATEYOURTARGETPERSONA
  • It is important to zoom in on your value propositions. Knowwhat they mean to your target market and whether they leadright to your goal.You have your goals and your target marketbut how will you ever bridge the two so theycreate an explosive marketing strategy? Youneed to create and decide on a contentroadmap.Watch this Google video on creating amarketing plan.Step 3DECIDEONAROADMAP
  • Review your existing content and pick out those you can use that still fulfill your buyers’needs. Try repurposing content in a way that makes it more understandable. What isrepurposing? It simply means delivering the same content using a different package.You can take out a written tutorial and convert it into a video demonstration to make itmore engaging and easier to understand.REPURPOSEEXISTINGCONTENTStep 4
  • Review existing content to learn of gaps. Youmight have written more of something comparedto others that are equally important.Creating an editorial calendar will help you clearlysee where your content is leading and what moreneeds to be written to achieve the goal. Aneditorial calendar also helps you maintain areasof focus and guides you on what to write withoutcramming for topics.Here is a Google Spreadsheet containing EditorialCalendar Templates that you can use free.CREATEANEDITORIALCALENDARStep 5
  • Content creators do not necessarily have toknow everything to create the content thatbuyers would need. In fact, there is only onepossible way to write topics you do not knowanything about – internal communication.Communicating with the differentdepartment of the company and asking themabout the product and services on their pointof view will help you create another angle foryour content, which your buyers are lookingfor that you might have missed out.LEVERAGEINTERNALINFORMATIONStep 6
  • The most difficult part in content marketing isproducing an engaging content. When writing orcreating the content, it is important to think ofthese three aspects: attractive, attentiongrabbing introduction, information-packedmiddle, and compelling and enticing call toaction at the end/conclusion. Once you keep inmind all these, it becomes easy to write contentthat engages buyers.PRODUCEENGAGINGCONTENTStep 7
  • What comes after the content creation?Content sharing on Facebook, Twitter andother social media platforms is the immediateaction of most content creators. But beforeyou even try to share the content, it is a mustthat you have built a strategically effectiveway of sharing it.Posting a headline and the link to the post isnot enough to entice followers and fans toclick and visit the post. Headlines are goodand inviting but it would be twice better toinject personality. Thus, it is important tospend a little more time in actually sharingthe content or you might lose the opportunityto gather clicks.SHARECONTENTONSOCIALMEDIAStep 8
  • You have set specific, measurable, achievable, relevant and time-bounded goal, now isthe time to determine whether results from the actions implemented coincide with theset goals.Measure results based on key propositions, channels utilized and specific buyingpathway of clients.MEASURERESULTSTOBASELINEINFORMATION/DATAStep 9
  • Observing past marketing activities and results enhancesthe chance for improving process not only on contentcreation but also on marketing as a whole. Taking all thepoints that were effective and not effective helps inunderstand the target audience more, which in turnprovide guidance on how to do better next time andreach the goal whether it’s brand awareness or sales.As was said, content marketing is not a run-off-the-millkind of thing that you do in an hour or less. It requiresinsight and regard to target audience’s wants and needs.It must answer specific questions and problems. It alsohas to be packaged in a way that is very attractive so ithas the potential to be opened and discovered.You will know you are doing well in content marketingwhen results are aligned with business/marketing goal.LEARNANDIMPROVEFORBETTERRESULTSStep10
  • SpringRank is the fastest growing companyspecialized in Web 2.0 Business Applications andthe No. 1 Supplier of Social Media Servicesincluding Twitter, YouTube, SoundCloud,Pinterest and Vimeo. The company’s proventechnology, comprehensive services and expertguidance help small and medium sizedenterprises as well as social media individualsgain traction online.ABOUTSPRINGRANKTel: 1-800-590-0425 |+44 20 3289 0222Email: hello@springrank.comwww.springrank.comwww.blog.springrank.comwww.twitter.com/Spring_Rankwww.facebook.com/springranksocialwww.pinterest.com/springmeup