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Content has always been the driving force in business. It is the one thing that carries the marketing message from one platform to another whether online or offline. It comes in different forms (as opposed to some assuming that it merely pertains to text) such as text, video, audio and some forms added along the way like infographic, video infographic etc.
Unfortunately, most businesses do content marketing the wrong way. They don’t undergo the creative brief that is required in making a web copy or a blog post. They simply throw in a 500-word post or more and spread the URL link of the post all around social media, expecting people to do what they want.
This article will help you understand the true essence of social media marketing and how it should be done.