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Nudging People at Work and Other 3rd party locations

Nudging People at Work and Other 3rd party locations






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  • (end with) SO THATS GREAT - lets turn nudge people at work.
  • to say - the governments on board, there are EU reports. they want the big-society to work... etc etc etc - see the paper.
  • they suggested novelty effects were the cause. we wanted to find out.
  • aarduino sensors on taps.
  • now lincoln have won a grant to study consumption in the workplace - i’ll pass to Derek

Nudging People at Work and Other 3rd party locations Nudging People at Work and Other 3rd party locations Presentation Transcript

  • Nudging People at Work and Other 3rd Party Locations
    Max L. Wilson, Derek Foster, Shaun Lawson, Simon Eddison
  • Energy Consumption at Work
    (University of Lincoln)
    Closed for snow in 2010
    The weekend
  • What does that mean?
    400 kwh - for half a day
= 4500 kwh
    At 13p a kwh = £650 a day
    Also that’s about 2650 kg CO2 a day
    A car produces 2kg per litre – that’s 1300 litres
    That’s ~23 tanks of my car - so that’s my car for 1 year
  • UK National Grid
    Excepts that’s 50,000 MWh (not 500 kWh) for half a day
    So that’s 100,000 cars off the road for a year
    Per day
  • http://www.pleaseyourself-london.com/
  • Do PINC methods work at work?
  • Study 1: Water Consumption
    Kuznetsov and Paulos
studied these - see CHI2010
    Ambient Light worked great
in the home
    but it doubled consumption
in a shared space.
  • Study 1: Water Consumption
  • Study 1: Water Consumption
  • Study 2: Energy Consumption
    Limited research carried out in organisational environments, lots of work done in the domestic environment…..
    Siero et al demonstrated consumption can be reduced in the workplace when competition is introduced
  • Study 2: Energy Consumption
    Workplace energy monitoring almost always coupled with complicated presentation of energy data
    Most systems designed for ‘Corporate’ types with business objectives
    Limited scope for end-user behaviour change through monitoring software
    Energy data bound to proprietary software, usually for analytical purposes
  • Study 2: Energy Consumption
    What we WONT do!
    Technical energy graphs and figures
    Present raw sensor data with Co2 tonnage
    These are easy to implement but not meaningful to average user
  • Study 2: Energy Consumption
    What we WILL do!
    Using HCI research methodologies we will ensure adherence to a user-centred design process.
    Participatory design workshops will be carried out involving users to understand energy perception and visual feedback.
  • Study 2: Energy Consumption
    Prototypes currently online consuming live energy data
  • Study 2: Energy Consumption
    Online social applications will be deployed between HE and local authority workplace environments in the Lincolnshire (and beyond) to foster collaborative engagement
    Campus buildings
    Student Housing
    Local Authority buildings
  • Study 2: Energy Consumption
    Building an open data platform is a core deliverable providing data transparency
    Developers have the opportunity to consume the data freely bringing unlimited creativity to the table
  • Study 2: Energy Consumption
    Lincoln University Energy Pachube Feeds:
  • Persuasion in the Workplace
    Workplace environments face different challenges to the domestic domain in nudging behaviors
    We have identified 3 different dimensions in how workplace and domestic environment differ, these are:
    Expression of Self
    Sense of Responsibility
    External Constraints
  • Persuasion in the Workplace
    Expression of Self
    Expression of personal lifestyle including ownership, freedom of choice and pro-environmental beliefs are constrained
    Individual may be committed to pro-environmental behaviour when at home but is forced to carry out workplace practices that conflict with personal beliefs
  • Persuasion in the Workplace
    Sense of Responsibility
    In the workplace employees are not responsible for paying energy costs or any other eco-impact activities
    As a result they have a diminished sense of responsibility
    Heating on full and it’s summertime!
    Bit cold in here……….
  • Persuasion in the Workplace
    External Constraints
    The workplace environment has its own business orientated requirements that need to be met.
    Services may may need to maintain 24-7-365 server support to ensure business continuity.
    Effects daily business may mean employees use multiple energy-intensive machines, such as several PC’s and monitors for their personal job activities alone
  • Conclusion
    Prior research on nudging assumes individuals have control over their environments, as per domestic scenarios.
    Aim to investigate how Nudging fares in organisational environments that are typically outside of an individuals control.
    Research important for larger organisations who want to improve their collective behaviour, whether it is a business trying to reduce its own consumption or meet it’s quota of carbon credits, or a government trying to reduce the nation’s consumption.
  • Questions?