Nudging People at Work and Other 3rd party locationsPresentation Transcript
Nudging People at Work and Other 3rd Party Locations Max L. Wilson, Derek Foster, Shaun Lawson, Simon Eddison
Energy Consumption at Work (University of Lincoln) Closed for snow in 2010 The weekend
What does that mean? 400 kwh - for half a day = 4500 kwh At 13p a kwh = £650 a day Also that’s about 2650 kg CO2 a day A car produces 2kg per litre – that’s 1300 litres That’s ~23 tanks of my car - so that’s my car for 1 year
UK National Grid Excepts that’s 50,000 MWh (not 500 kWh) for half a day So that’s 100,000 cars off the road for a year Per day
Do PINC methods work at work?
Study 1: Water Consumption Motivation Kuznetsov and Paulos studied these - see CHI2010 Ambient Light worked great in the home but it doubled consumption in a shared space.
Study 1: Water Consumption
Study 1: Water Consumption
Study 2: Energy Consumption Motivation Limited research carried out in organisational environments, lots of work done in the domestic environment….. Siero et al demonstrated consumption can be reduced in the workplace when competition is introduced
Study 2: Energy Consumption Workplace energy monitoring almost always coupled with complicated presentation of energy data Most systems designed for ‘Corporate’ types with business objectives Limited scope for end-user behaviour change through monitoring software Energy data bound to proprietary software, usually for analytical purposes
Study 2: Energy Consumption What we WONT do! Technical energy graphs and figures Present raw sensor data with Co2 tonnage These are easy to implement but not meaningful to average user
Study 2: Energy Consumption What we WILL do! Using HCI research methodologies we will ensure adherence to a user-centred design process. Participatory design workshops will be carried out involving users to understand energy perception and visual feedback.
Study 2: Energy Consumption Prototypes currently online consuming live energy data
Study 2: Energy Consumption Online social applications will be deployed between HE and local authority workplace environments in the Lincolnshire (and beyond) to foster collaborative engagement Campus buildings Student Housing Local Authority buildings
Study 2: Energy Consumption Building an open data platform is a core deliverable providing data transparency Developers have the opportunity to consume the data freely bringing unlimited creativity to the table
Study 2: Energy Consumption Lincoln University Energy Pachube Feeds: http://www.pachube.com/feeds/24356
Persuasion in the Workplace Workplace environments face different challenges to the domestic domain in nudging behaviors We have identified 3 different dimensions in how workplace and domestic environment differ, these are: Expression of Self Sense of Responsibility External Constraints
Persuasion in the Workplace Expression of Self Expression of personal lifestyle including ownership, freedom of choice and pro-environmental beliefs are constrained Individual may be committed to pro-environmental behaviour when at home but is forced to carry out workplace practices that conflict with personal beliefs Recycle! Landfill!
Persuasion in the Workplace Sense of Responsibility In the workplace employees are not responsible for paying energy costs or any other eco-impact activities As a result they have a diminished sense of responsibility Heating on full and it’s summertime! Bit cold in here……….
Persuasion in the Workplace External Constraints The workplace environment has its own business orientated requirements that need to be met. Services may may need to maintain 24-7-365 server support to ensure business continuity. Effects daily business may mean employees use multiple energy-intensive machines, such as several PC’s and monitors for their personal job activities alone
Conclusion Prior research on nudging assumes individuals have control over their environments, as per domestic scenarios. Aim to investigate how Nudging fares in organisational environments that are typically outside of an individuals control. Research important for larger organisations who want to improve their collective behaviour, whether it is a business trying to reduce its own consumption or meet it’s quota of carbon credits, or a government trying to reduce the nation’s consumption.