• Save
Social Media Marketing Basics
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Social Media Marketing Basics

on

  • 823 views

Looking at getting ahead in Facebook, Twitter, Wikipedia, Foursquare and all the other social media tactics out there? This presentation covers the basics of social media to give you a foundation to ...

Looking at getting ahead in Facebook, Twitter, Wikipedia, Foursquare and all the other social media tactics out there? This presentation covers the basics of social media to give you a foundation to help you start out on the right foot with your social media strategies and efforts. This presentation was given at Search Engine Strategies Chicago 2010 and can help you take some giant steps forward with your social media strategies.

Presentation from Liana "Li" Evans of LiBeck Integrated Marketing (http://www.LiBeckIM.com)

Statistics

Views

Total Views
823
Views on SlideShare
823
Embed Views
0

Actions

Likes
2
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media Marketing Basics Presentation Transcript

  • 1. Integrating Your Marketing Efforts Cohesively Liana “Li” Evans, Co-Founder/CEO LiBeck Integrated Marketing @storyspinner SES Chicago – October 2010
  • 2. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 3. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 4. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 5. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 6. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 7. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 8. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 9. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 10. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 11. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 12. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 13. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 14. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 15. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 16. Integrating Your Marketing Efforts Cohesively Video or Photo Views, Comments, Ratings, Links Twitter Followers & Retweets Number of Reviews (Positive & Negative) Blog Comments & Subscribers Replies to Forum Messages New Users to Forum Subscribers, Friends to Profiles Answers to Questions Asked www.LiBeckIM.com
  • 17. Integrating Your Marketing Efforts Cohesively  Excel Spreadsheets  Pivot Tables  Charts  Graphs  Word Documents  Summaries of Engagements  Overview of Goals/Metrics www.LiBeckIM.com
  • 18. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 19. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 20. Integrating Your Marketing Efforts Cohesively  Research  Where are the conversations, who’s having them?  Strategy  What’s your plan of approach, what’s the message  Engagement  How & what are you going to share & give value  Measurement  Is what your doing working? www.LiBeckIM.com
  • 21. Integrating Your Marketing Efforts Cohesively  Who Is Your Audience?  Is it different offline than online?  Are you missing opportunities?  Don’t Assume!  What Is Your End Goal?  Lift market share  Branding  Increase sales www.LiBeckIM.com
  • 22. Integrating Your Marketing Efforts Cohesively  Where is your audience hanging out  What are they saying about you  How do they communicate & share  Who are the influencers www.LiBeckIM.com
  • 23. Integrating Your Marketing Efforts Cohesively  Create Your Strategy Based On Your Research  Remember – It’s Not Really Free  Resources: Money, People, Platforms & Tools  Policies  Who Helps Runs This?  Contingency Plans  What Is Success?  Promotion! www.LiBeckIM.com
  • 24. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 25. Integrating Your Marketing Efforts Cohesively  Define Your Goals  Measure Your Progress  Analytics  Buzz Monitoring  Links, Page Rank, etc.  Is It Worth Your Investment?  Are Your Resources Being Used Wisely? www.LiBeckIM.com
  • 26. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 27. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 28. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 29. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 30. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 31. Integrating Your Marketing Efforts Cohesively  Do: Your research  Do: Write your content for your audience  Do: Make friends  Don’t: Submit your own stuff  Don’t: Pay for votes  Don’t: Be Stingy www.LiBeckIM.com
  • 32. Integrating Your Marketing Efforts Cohesively  Content sites benefit the most  If you are looking for just eyeball counts to your site, Social News & Social Bookmarking is great  Not High Quality Traffic  Usually “Hit & Run”  Time on Site & Bounce Rates are abysmal  Viral Potential  If it get popular, lots of traffic, lots of links www.LiBeckIM.com
  • 33. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 34. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 35. Integrating Your Marketing Efforts Cohesively  Do: Your Research: Niche groups?  Do: Create Your Own Content & Brand Subtly  Do: Participate in Groups  Do: Measure views, favorites, embeds, etc.  Don’t: Be Promotional  Don’t: Limit Yourself to 1 site  Don’t: Expect to go Viral immediately www.LiBeckIM.com
  • 36. Integrating Your Marketing Efforts Cohesively  Social Sharing is Very Engaging  People are very visual  People love to be entertained  Not all videos go viral  Nor do they have to, to be successful  Videos & Photos Appear in Search Results  Videos & Photos Can be Shared in Facebook www.LiBeckIM.com
  • 37. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 38. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 39. Integrating Your Marketing Efforts Cohesively  Do: Research if your demographic is here  Do: Promote on your other properties  Do: Engage your fans & friends  Do: Upload media (photos, videos, etc.)  Don’t: “Set it & Forget it”  Don’t: Spam your fans / friends  Don’t: Expect your fans to market for you www.LiBeckIM.com
  • 40. Integrating Your Marketing Efforts Cohesively  Social Networks Can Be Addicting  Think about “Farmville”  News streams can drive traffic  Bounce rates & time on site numbers are better than social news or social bookmarking  It’s not just young kids  Fastest growing segment on Facebook is women over 45 www.LiBeckIM.com
  • 41. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 42. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 43. Integrating Your Marketing Efforts Cohesively  Do: Link to other bloggers  Do: Comment on other blogs  Do: Create an editorial calendar  Don’t: Link drop in comments  Don’t: Submit your stuff to Digg  Don’t: Spam bloggers with press releases www.LiBeckIM.com
  • 44. Integrating Your Marketing Efforts Cohesively  Bloggers are not like journalists  They don’t have boundaries  You need to be consistent  If you don’t keep putting out content, no one will have a reason to come back  Blogs can eclipse static websites with their ability to drive traffic  Community is important www.LiBeckIM.com
  • 45. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 46. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 47. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 48. Integrating Your Marketing Efforts Cohesively  Do: Monitor  Do: Make sure your information is right  Do: Engage with commenters  Don’t: Make fake reviews  Don’t: Be afraid of the negative  Don’t: Forget to say “Thank You” www.LiBeckIM.com
  • 49. Integrating Your Marketing Efforts Cohesively  Traffic from review sites is quality traffic  They explore more of your site  They want to know why people like you  Negative reviews are an opportunity  People are also cynical and don’t believe it when reviews are always 5 starts  Ensure you own your business  Upload your own photos, ensure info is correct www.LiBeckIM.com
  • 50. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 51. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 52. Integrating Your Marketing Efforts Cohesively  Do: Hold a conversation  Do: Share links, pictures & videos  Do: Remember it’s quality not quantity  Don’t: Spam hashtags  Don’t: Auto Direct Message  Don’t: Use Auto Follower programs www.LiBeckIM.com
  • 53. Integrating Your Marketing Efforts Cohesively  Twitter can drive a lot of quality traffic  People who follow you are interested in what you have to say  Great way to get information out quickly  There are a lot of tools to make managing Twitter a lot easier  Engaging in Twitter can lead to great opportunities in other communities www.LiBeckIM.com
  • 54. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 55. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 56. Integrating Your Marketing Efforts Cohesively  Remember to Integrate  Email: Tell your already interested audience  SEO: optimize your profiles  PPC: promote what your doing  PR: Don’t send a press release, use your media!  Direct Mail: Include easy ways to find your social profiles  Marketing: Social Profiles on TV, Radio, Print  Integrate & Pollinate www.LiBeckIM.com
  • 57. Integrating Your Marketing Efforts Cohesively iPhone, BlackBerry, Palm, Droid  Smart phones are a common way of life  People can watch videos on their phones  You don’t need a web browser to find a restaurant review  Most social media sites have a way for community members to access via mobile – that isn’t a browser! www.LiBeckIM.com
  • 58. Integrating Your Marketing Efforts Cohesively Employee Usage Policies Blogging Policies Avatars, Pictures, Videos? Talking with The Press Comment & Trackback Policies Giving Freebies www.LiBeckIM.com
  • 59. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 60. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 61. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 62. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 63. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 64. Integrating Your Marketing Efforts Cohesively  Understand Your Audience  Define Your Goals  Research & Listen  Plan Your Strategy  Measure!  Not All Social Sites Will Work for You  Integrate!  Remember, It’s Not About You! www.LiBeckIM.com
  • 65. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 66. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com