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Integrating Your Marketing Efforts Cohesively




Liana “LI” Evans, Co-Founder/CEO
LiBeck Integrated Marketing
@ storyspin...
Integrating Your Marketing Efforts Cohesively




 It’s not “Search Marketing”




      www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




Is About Stickiness
Is About Engagement
Is About Giving Value
Is Abo...
Integrating Your Marketing Efforts Cohesively




 Is Your Audience in Facebook




      www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




 Farmville….anyone?




     www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




 Needs to be fun
 Needs to reward
 Needs to give them a reason to get...
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively




 Takes a lot of resources
    Time
    Effort
    Coordination
 Nee...
Integrating Your Marketing Efforts Cohesively




 Set Goals & Measure
    Not Just the Number of Fans
       How much ...
Integrating Your Marketing Efforts Cohesively




 People get bored
    Especially on facebook
    Keep things fresh, i...
Integrating Your Marketing Efforts Cohesively




www.LiBeckIM.com
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Killer Facebook Marketing Tactics & Strategies

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Looking to get ahead in Facebook? Need some marketing tips to take your Facebook Page or Profile to the next level. This presentation given at Search Engine Strategies Chicago 2010 can help you add some great tactics to your social media strategy and efforts.

Presentation from Liana "Li" Evans of LiBeck Integrated Marketing (http://www.LiBeckIM.com)

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Transcript of "Killer Facebook Marketing Tactics & Strategies"

  1. 1. Integrating Your Marketing Efforts Cohesively Liana “LI” Evans, Co-Founder/CEO LiBeck Integrated Marketing @ storyspinner SES Chicago 2010
  2. 2. Integrating Your Marketing Efforts Cohesively  It’s not “Search Marketing” www.LiBeckIM.com
  3. 3. Integrating Your Marketing Efforts Cohesively Is About Stickiness Is About Engagement Is About Giving Value Is About Distraction Is About Connecting www.LiBeckIM.com
  4. 4. Integrating Your Marketing Efforts Cohesively  Is Your Audience in Facebook www.LiBeckIM.com
  5. 5. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  6. 6. Integrating Your Marketing Efforts Cohesively  Farmville….anyone? www.LiBeckIM.com
  7. 7. Integrating Your Marketing Efforts Cohesively  Needs to be fun  Needs to reward  Needs to give them a reason to get their friends involved (Anyone Got a Nail?) www.LiBeckIM.com
  8. 8. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
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  36. 36. Integrating Your Marketing Efforts Cohesively  Takes a lot of resources  Time  Effort  Coordination  Needs to be integrated  Email  Other Social Channels  Offline www.LiBeckIM.com
  37. 37. Integrating Your Marketing Efforts Cohesively  Set Goals & Measure  Not Just the Number of Fans  How much engagement o Photos posted o Videos posted o Likes on content o Comments  Don’t forget traffic to your site  Conversions on exclusive content www.LiBeckIM.com
  38. 38. Integrating Your Marketing Efforts Cohesively  People get bored  Especially on facebook  Keep things fresh, interesting & engaging  It’s about their experiences, not yours  Your audience decides the value…not you! www.LiBeckIM.com
  39. 39. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
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