IDSA Midwest Conference - Mind the Gap
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Mind the Gap_Bridging the Gap Between Research and Design....
Mind the Gap_Bridging the Gap Between Research and Design.
How can we ensure that research insights have the power to inform and inspire design? Communicating insights in ways that are meaningful, actionable, descriptive and aspirational demonstrate value and illustrate futures rich with customer understanding. Insight translation is the next step in design research providing alignment within companies and inspiration for designers.
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