Social Recruiting Impact99

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  • Intro to simple media, what it is – why its thereSocial media came in to our lives because of our need to stay connected. But how can we leverage these somewhat immature programs to make recruiting easier?
  • 4 things to think aboutKeeping EmployeesConsidering employees ideasRecruiting the right peopleBeing the risk taker in challenging others online
  • Basing recruiting ideas off the best parts of the companyWhat do they use? How do they keep in touch? Do you have an internal social network or do you use external?Important to keep connected – social networks may seem to waste time but are great to gather market research about who your people are and the culture they live in
  • Basing recruiting ideas off the best parts of the companyWhat do they use? How do they keep in touch? Do you have an internal social network or do you use external?Important to keep connected – social networks may seem to waste time but are great to gather market research about who your people are and the culture they live in
  • Basing recruiting ideas off the best parts of the companyEngage, engage, engage. Be one of the culture, not a heirarchy
  • If you don’t want to lose out on what you can do to keep your employees happy, and in turn get word of mouth “I wanna work there” responsesCONNECT OR DIE
  • Do they even have one?
  • The tongue-in-cheek, over-the-top campaign was aimed, in the first place, at recruiting new model scouts. As a consequence, the subsequent target was new aspiring Guess models. This strategy resulted in a much broader audience, beyond the aspiring models or regular modelling agencies.The movie, Saving Cindy, contained two interactive elements. In the film, a miserable Cindy sends an alarming SMS, personalised using the viewer’s actual name. The viewer then receives Cindy’s message on their mobile phone. Obviously, the person who initially sent the viral had already submitted their friend’s name and mobile number.The viral movie was very successful in driving high levels of traffic to the campaign website. Many (wannabe) models signed up for the Guess Global Model Contest "Faces to Watch". The viral movie was so effective that a majority of Guess’s international distributors used it in their local communication platforms. The viral movie was translated and broadcast internationally. Cindy got her ‘happily ever after’ – she was actually spotted by Marciano and became a new Guess model. The movie was shot at the famous Royal Palace of Godollo, the former summer residence of Queen Elisabeth (Sissi) of Habsburg near Budapest, Hungary.Pink and Poodle developed and executed this campaign in collaboration with Muse & Guess Watches International. Jeroen Boon (dop), Sander Eijlenberg (creative, Muse), House of Orange (hair & make-up), Guess Watches International marketing department (client), MareilleGoekoop (styling), Tim Krengel (mobile marketeer, Icemobile), Michael Litauer (account manager & online producer, Muse), Daniel Nogueira (director, Comrad), Post Office Amsterdam (edit), StefanyRietkerk (executive producer, Artcore) & Rec Sound (music & sound effects).
  • There is never ROI in social media. Your best way to calculate is the response and conversations you start – Scott Stratten!
  • Its that simple.
  • Here begins the discussion… and go!
  • Social Recruiting Impact99

    1. 1. Social Recruiting Lexi Kubrak for Impact99© Enigma Agency. All rights reserved. Social Recruiting
    2. 2. Media Intro© your company name. All rights reserved. Social Recruiting
    3. 3. What 4? Retention Recruiting Response Risk© Enigma Agency. All rights reserved. Social Recruiting
    4. 4. Retention (Brand) People What is the company culture?© Enigma Agency. All rights reserved. Social Recruiting
    5. 5. Retention (Question) Public What are the applications used by employees?© Enigma Agency. All rights reserved. Social Recruiting
    6. 6. Retention (Answer) Publish How do we leverage the public forums?© Enigma Agency. All rights reserved. Social Recruting
    7. 7. Retention Connect With the Best Or Die Like the Rest© Enigma AGency. All rights reserved. Social Recruiting
    8. 8. Recruiting (The Chase) Strategy Can you state your social media strategy simply?© Enigma Agency. All rights reserved. Social Recruiting
    9. 9. RecruitingSaving Cindy Sorry But Apple sucks and we have to use this link: http://vimeo.com/23124105© Enigma Agency. All rights reserved. Social Recruiting
    10. 10. Recruiting (Risks) Changes • The online interview • No ROI© Enigma Agency All rights reserved. Social Recruiting
    11. 11. Recruiting Know the brand. Know the people. Hire well.© Enigma Agency. All rights reserved. Social Recruiting
    12. 12. Your DecisionBe social or get left behind?© Enigma Agency. All rights reserved. Social Recruiting

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