Audience ClassificationsSouth Park – Viva127,000 people viewed this at 09.34pm on Thursday. I think that this program can fit in toall categories. Not so much for category A given that the humour in it is not for everyone.The age group for this program would be from 14-45 year olds. The majority of people thatwatch South Park are male but some females watch it too.Top Gear – Dave326,000 people watched this on Sunday 04.30pm. This program is very popular and itwould fit into every category. I think the age group will range from 10-65 and upwards butwould attract mostly a male audience. The range in age shows why so many peoplewatched it.Celebrity Juice – ITV22,313,000 people watched this program at 10pm on 16th September and I think that inwould fit into categories from C1 down to D. The humour in this program is certainly not forthose of an old age. The age range for this program would probably be from 15 – 50 andattracts both male and female audiences.QI XL – Dave335,000 viewers watched this on 16th of September would fit into all the categories. Thisprogram is more of an adult aimed humour/comedy so the age range would be from 16-80and has both male and a female audience.Hollyoaks – E4702,000 people watched this on Monday 23rd September at 7.00pm and it will fit intoclasses from B to E. This program has mostly attracted the female younger audience so Ithink people from 15-39 would watch this.
Lifestyles & PsychographicsThe magazines people read and the programmes peoplewatch are all influenced by their upbringing, religion, gender,age etc.Programmes and magazines are aimed at specific audiencesand they recognise the types of people that would beinterested in their material. For example, the programme SouthPark contains adult humour that some people may findoffensive. Some viewer’s outlook on life may contrast withsome of the jokes that are in that programme.
Postcode or Geo-DemographicsNormally, people in a specific area will only be interested inthings going on in they are based. Radio is something thatmust give information to audiences in a particular area. TVprogrammes like Coronation Street will not be enjoyable topeople that live down south because it will not appeal to themas much as people that live in the North West. Local newschannels are
Sexual OrientationGay and lesbian audiences are interestedin material that will satisfy their sexuality.For example, Gay Times is aimed at thegay audience and includes things thatthey will be interested in. Same for thelesbian audience, G3 Magazine aimed atgay/bi women and includes materialsuitable for them.
Focus GroupsIt is a meeting of people to discuss ideas. The ideas arecombined to make TV programmes the best they can be forthe viewers. With this way of making the programmes,everyone can get their point across to make the TVprogrammes better. Whatever is said during these meetings todiscuss what is going to happen is thought through so it is agreat way of making each scene deliver good entertainmentbased on what type of programme it is. Whatever is saidduring these meetings to discuss what is going to happen isthought through.
QuestionnairesThe media industries use questionnaires as a simple way ofclassifying their audiences. Surveys can include anything thatthey wish to know about their audience. Making questionnaireseffective is important to them so the must ask the rightquestions in order to get the best results. They can be done onpaper, but it is a lot easier to be done on the web because it issent to them electronically instead of being collected.
RatingsRatings are a great way for producers to get feedback fromtheir audience. Ratings are normally shown out of 5 or out of10. They want to know what they can do to improve so there isnormally a comment that comes with the rating to justify theiropinion. Letting them know what they should do to make theirproduct better is a great benefit to them given that they havedirect opinions from the consumers.
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