The Impact of the Net on Lawyer-Client Relationships
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The Impact of the Net on Lawyer-Client Relationships

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The Impact of the Net on Lawyer-Client Relationships - Presentation Transcript...

The Impact of the Net on Lawyer-Client Relationships - Presentation Transcript

1. The Impact of the Net on Lawyers-Client Relationships Martin Ertl & Zak Greant // Davis LLP // 2009-10-22
2. Martin Ertl Lawyer (formerly at Davis) Entrepreneur Co-founder of Navarik Co-Founder of LexPublica <martin>
3. Zak Greant Electronic Frontier Strategist Entrepreneur Mozilla, MySQL, Open Source Initiative Co-Founder, LexPublica <zak>
4. Book Scale: Number of people reached per unit of cost
5. Newspaper (~10x)
6. TV (~100x)
7. Radio (~1000x)
8. Net (~1 000 000 x)
9. … and they can all talk to each other for $0
10. attention is scarce
11. engaging on the net
12. Offline Online Corporate profile, business card LinkedIn Office water cooler, cocktail party Twitter Coffee with friend Facebook Reading a law magazine RSS Writing articles & books. Peer review Blogging Present at a CLE seminar YouTube Initial meeting with client Skype
13. engage now
14. The Great Wave off Kanagawa Katsushika Hokusai (woodblock print, 1832) http://en.wikipedia.org/wiki/The_Great_Wave_off_Kanagawa

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The Impact of the Net on Lawyer-Client Relationships The Impact of the Net on Lawyer-Client Relationships Presentation Transcript

  • The Impact of the Net on Lawyers-Client Relationships Martin Ertl & Zak Greant // Davis LLP // 2009-10-22
  • Martin Ertl Lawyer (formerly at Davis) Entrepreneur Co-founder of Navarik Co-Founder of LexPublica <martin@lexpubli.ca>
  • Zak Greant Electronic Frontier Strategist Entrepreneur Mozilla, MySQL, Open Source Initiative Co-Founder, LexPublica <zak@lexpubli.ca>
  • Book Scale: Number of people reached per unit of cost
  • Newspaper (~10x)
  • TV (~100x)
  • Radio (~1000x)
  • Net (~1 000 000 x)
  • … and they can all talk to each other for $0
  • attention is scarce
  • engaging on the net
  • Offline Online Corporate profile, business card LinkedIn Office water cooler, cocktail party Twitter Coffee with friend Facebook Reading a law magazine RSS Writing articles & books. Peer review Blogging Present at a CLE seminar YouTube Initial meeting with client Skype
  • engage now
  • The Great Wave off Kanagawa Katsushika Hokusai (woodblock print, 1832) http://en.wikipedia.org/wiki/The_Great_Wave_off_Kanagawa