The Impact of the Net on Lawyer-Client Relationships

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    1. The Impact of the Net on Lawyers-Client Relationships Martin Ertl & Zak Greant // Davis LLP // 2009-10-22
    2. Martin Ertl Lawyer (formerly at Davis) Entrepreneur Co-founder of Navarik Co-Founder of LexPublica <martin@lexpubli.ca>
    3. Zak Greant Electronic Frontier Strategist Entrepreneur Mozilla, MySQL, Open Source Initiative Co-Founder, LexPublica <zak@lexpubli.ca>
    4. Book Scale: Number of people reached per unit of cost
    5. Newspaper (~10x)
    6. TV (~100x)
    7. Radio (~1000x)
    8. Net (~1 000 000 x)
    9. … and they can all talk to each other for $0
    10. attention is scarce
    11. engaging on the net
    12. Offline Online Corporate profile, business card LinkedIn Office water cooler, cocktail party Twitter Coffee with friend Facebook Reading a law magazine RSS Writing articles & books. Peer review Blogging Present at a CLE seminar YouTube Initial meeting with client Skype
    13. engage now
    14. The Great Wave off Kanagawa Katsushika Hokusai (woodblock print, 1832) http://en.wikipedia.org/wiki/The_Great_Wave_off_Kanagawa
    SlideShare Zeitgeist 2009

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