The Impact of the Net on Lawyer-Client Relationships

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The Impact of the Net on Lawyers-Client Relationships Martin Ertl & Zak Greant // Davis LLP // 2009-10-22
Martin Ertl Lawyer (formerly at Davis) Entrepreneur Co-founder of Navarik Co-Founder of LexPublica <martin@lexpubli.ca>
Zak Greant Electronic Frontier Strategist Entrepreneur Mozilla, MySQL, Open Source Initiative Co-Founder, LexPublica <zak@lexpubli.ca>
Book Scale: Number of people reached per unit of cost
Newspaper (~10x)
TV (~100x)
Radio (~1000x)
Net (~1 000 000 x)
… and they can all talk to each other for $0
attention is scarce
engaging on the net
Offline Online Corporate profile, business card LinkedIn Office water cooler, cocktail party Twitter Coffee with friend Facebook Reading a law magazine RSS Writing articles & books. Peer review Blogging Present at a CLE seminar YouTube Initial meeting with client Skype
engage now
The Great Wave off Kanagawa Katsushika Hokusai (woodblock print, 1832) http://en.wikipedia.org/wiki/The_Great_Wave_off_Kanagawa