The Impact of the Net on Lawyer-Client Relationships

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The Impact of the Net on Lawyer-Client Relationships - Presentation Transcript

1. The Impact of the Net on Lawyers-Client Relationships Martin Ertl & Zak Greant // Davis LLP // 2009-10-22
2. Martin Ertl Lawyer (formerly at Davis) Entrepreneur Co-founder of Navarik Co-Founder of LexPublica <martin>
3. Zak Greant Electronic Frontier Strategist Entrepreneur Mozilla, MySQL, Open Source Initiative Co-Founder, LexPublica <zak>
4. Book Scale: Number of people reached per unit of cost
5. Newspaper (~10x)
6. TV (~100x)
7. Radio (~1000x)
8. Net (~1 000 000 x)
9. … and they can all talk to each other for $0
10. attention is scarce
11. engaging on the net
12. Offline Online Corporate profile, business card LinkedIn Office water cooler, cocktail party Twitter Coffee with friend Facebook Reading a law magazine RSS Writing articles & books. Peer review Blogging Present at a CLE seminar YouTube Initial meeting with client Skype
13. engage now
14. The Great Wave off Kanagawa Katsushika Hokusai (woodblock print, 1832) http://en.wikipedia.org/wiki/The_Great_Wave_off_Kanagawa

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The Impact of the Net on Lawyer-Client Relationships

  1. 1. The Impact of the Net on Lawyers-Client Relationships Martin Ertl & Zak Greant // Davis LLP // 2009-10-22
  2. 2. Martin Ertl Lawyer (formerly at Davis) Entrepreneur Co-founder of Navarik Co-Founder of LexPublica <martin@lexpubli.ca>
  3. 3. Zak Greant Electronic Frontier Strategist Entrepreneur Mozilla, MySQL, Open Source Initiative Co-Founder, LexPublica <zak@lexpubli.ca>
  4. 4. Book Scale: Number of people reached per unit of cost
  5. 5. Newspaper (~10x)
  6. 6. TV (~100x)
  7. 7. Radio (~1000x)
  8. 8. Net (~1 000 000 x)
  9. 9. … and they can all talk to each other for $0
  10. 10. attention is scarce
  11. 11. engaging on the net
  12. 12. Offline Online Corporate profile, business card LinkedIn Office water cooler, cocktail party Twitter Coffee with friend Facebook Reading a law magazine RSS Writing articles & books. Peer review Blogging Present at a CLE seminar YouTube Initial meeting with client Skype
  13. 13. engage now
  14. 14. The Great Wave off Kanagawa Katsushika Hokusai (woodblock print, 1832) http://en.wikipedia.org/wiki/The_Great_Wave_off_Kanagawa
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