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KCBA Guardianship & Elder Law Section (Presentation)
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KCBA Guardianship & Elder Law Section (Presentation)

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  • 1. “Ethics & Social Media: What Attorneys Need to Know” May 17, 2012 C o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m
  • 2. Agenda•Introduction•Big Picture•Real Life Examples•Q&AC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m
  • 3. How do you get your best work?C o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m
  • 4. Internet = AcceleratorC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m
  • 5. Don’t fight the trend...“Today the Internet is how we do (almost) everything. Our phone calls are made using Skype. We video chat over Google Hangouts, and we communicate via Facebook, Twitter and iMessage. Twitter is the new Associated Press. Vimeo isour PBS, and YouTube and Hulu are the new broadcast networks. Amazon is the mall and iTunes is our Virgin Megastore. Pandora is our radio and Spotify is our jukebox.” C o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d Source: Gigaom.com w w w .le x b lo g.co m
  • 6. Internet DevelopingC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d Source: http://www.bbc.co.uk/ w w w .le x b lo g.co m
  • 7. Internet PervasiveC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d Source: http://www.bbc.co.uk/ w w w .le x b lo g.co m
  • 8. Internet MattersC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m Source: www.mckinsey.com
  • 9. But Still… Why Bother? • report saidrespondents to an ALM Legal Intelligence 40% of blogging and social networking initiatives have already helped their firms bring in new work. 1 • for outside legal professionals.online to search 78% of Executive-level buyers go 2 • and 55% say a law firm’s blog influences hiring 84% of in-house counsel perceive blogs as credible decisions. 3 1 Source: ALM Legal IntelligenceC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d 2 Source: Greenfield/Belser w w w .le x b lo g.co m 3 Source: Greentarget
  • 10. Begin with End in MindC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m
  • 11. Real Life ExamplesC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m Source: http://www.njelderlawestateplanning.com/
  • 12. Real Life ExamplesC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m Source: http://www.elderlawperspectives.com//
  • 13. Real Life ExamplesC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m Source: http://www.washingtonestateplanninglawblog.com//
  • 14. Real-life ExamplesC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m Source: http://www.floridaappellatereview.com/
  • 15. Real-life ExamplesC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m Source: http://www.ctemploymentlawblog.com/
  • 16. Questions? Kara McKenna Client Development Manager LexBlog, Inc. (206) 204-3213 kara@lexblog.com http://www.linkedin.com/in/kararobertsmckennaC o p yri gh t © 201 2 L e x B lo g, I n c, All R i gh ts R e se rve d w w w .le x b lo g.co m