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Top Five Reasons Lawyers Should Blog

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These slides accompany LexBlog's recorded webinar, available at https://vimeo.com/lexblog/top5. …

These slides accompany LexBlog's recorded webinar, available at https://vimeo.com/lexblog/top5.

The way you used to build your business simply doesn't work anymore. Referrals, local meetings and lunches won't get you where you need to go. The marketplace is too crowded and your potential clients are too discerning and time constrained.

In this free webinar licensed attorney, Kevin McKeown will walk through how blogging can create the visibility online that today's lawyers need. Law firm CMO Eric Fletcher will offer additional insight into how building an online network to demonstrate subject matter expertise will take lawyers and firms to the next level.

After you've reviewed the slides and watched our webinar recording, please provide us with some quick feedback so we can improve future LexBlog client webinars. Survey Link: http://surveymonkey.com/s/LexBlogTop5

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  • 1. Top 5 Reasons Lawyers Should Blog March 26, 2014 Kevin McKeown President, LexBlog Eric Fletcher Chief Marketing Officer Twitter hashtag: #LexBlogTop5
  • 2. Meet the Presenters 2© 2014 LexBlog, Inc. Proprietary Kevin McKeown President, LexBlog Eric Fletcher Law firm CMO kpm@lexblog.com @kevinmckeown Blog: Leadershipcloseup.com erfletcher@gmail.com @ericfletcher Blog: Marketingbrainfodder.com
  • 3. Today’s Agenda  “Old School” Networking  Networking in the “New Normal”  Top Five Reasons Lawyers Should Blog  Your Call to Action  Hit us with questions © 2014 LexBlog, Inc. Proprietary 3
  • 4. LexBlog Core Beliefs Building online visibility is imperative for driving business development today Authentic online engagement accelerates relationships and word of mouth A lawyer’s best work comes via relationships and word of mouth © 2012 Vertafore, Inc. Proprietary 4
  • 5. “Old School” Networking © 2014 LexBlog Inc. Proprietary 5  Lunches  Meetings  Rotary  Local events
  • 6. The internet is changing how we do business © 2014 LexBlog Inc. Proprietary 6 How are you adapting? Networking in the “New Normal” Today
  • 7. Writing Best Way to Demonstrate Expertise © 2014 LexBlog, Inc. Proprietary 7 “The ease of blogging puts your name and expertise on the internet to potential clients who are searching for that particular expertise.” -Keith McMurdy, Partner, Fox Rothschild "Blogging enables me to share what I know in a way that’s far more immediate and far more effective than your basic press release.” Bill Marler, Partner, MarlerClark
  • 8. © 2014 LexBlog Inc. Proprietary 8 Poll Question
  • 9. Top 5 Reasons Lawyers Need to Blog
  • 10. 1. You Cannot Afford Invisibility © 2014 LexBlog, Inc. Proprietary 10 Photo by mondi
  • 11. 2. Share Your Expertise Exponentially © 2014 LexBlog, Inc. Proprietary 11
  • 12. 3. Your Future Clients Are Googling You © 2014 LexBlog, Inc. Proprietary 12  78% of executive-level buyers go online to look for legal counsel  In person referrals still confirmed online
  • 13. © 2014 LexBlog Inc. Proprietary 13 Exercise
  • 14. Search: Eric Fletcher © 2014 LexBlog, Inc. Proprietary 14
  • 15. Search: Kevin McKeown © 2014 LexBlog, Inc. Proprietary 15
  • 16. 4. Your Competition is Already Doing It © 2014 LexBlog, Inc. Proprietary 16 Attorneys from AmLaw 200 firms publish a total of 660 blogs, a 71 percent increase over 2010.
  • 17. 5. Be More Profitable © 2014 LexBlog, Inc. Proprietary 17
  • 18. Your Call to Action Bring to life online what makes you unique – blogging is a great way to demonstrate your passion, authority and expertise. Homework  2014 Report on the State of the Legal Market by Georgetown Law (PDF)  The Nature of Disruptive Innovation in Professional Services (Video) 18© 2012 Vertafore, Inc. Proprietary Disruptive Innovation Conference
  • 19. © 2014 LexBlog, Inc. Proprietary 19 Questions? ? ? ? ? ? ?
  • 20. LexBlog © 2013 LexBlog, Inc. Proprietary 20  Empowering lawyers to network online  Helping lawyers drive powerful business development for more than 10 years  World’s largest network of professional blogs on lxbn.com  Recognized as industry’s authority on social media marketing  Publishing more than 60,000 blog posts from 8,000 authors on lxbn.com Lexblog.com | lxbn.com | 800-913-0988

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