Integra creative portfolio

integra creative
Integrity. Creativity.
Here at integra creative we live by the principles
of our name.

Integrity
We don’t just create pretty pictures (although we’re pretty good at that too!). Before we go
anywhere near a Mac or PC we take the time to really get under the skin of your business.

Only when we have a complete understanding of your objectives and the factors influencing
them, do our team of creative and marketing professionals set about formulating the right
marketing campaigns, media and collateral to fulfil them.

With 15 years of experience gained within the business supplies sector, our unique
understanding of its communication channels and routes to market, enables us to keep our
clients’ brands one step ahead.

We are committed to developing long-term client relationships through honest, open
communication (just ask our existing clients). We also pride ourselves on delivering projects
on time and on budget, so no nasty surprises!

Creativity
Whether it’s a brand identity or website to raise your profile, direct mail or emarketing to
generate awareness or catalogue and promotional literature to increase sales, we create
marketing communications to motivate your target audience and more importantly deliver
tangible results.

With design backgrounds ranging from office products and building supplies to food Integra House, Vaughan Court, Celtic Springs,
and fashion, our creative team bring a fresh eye and new approach to your marketing Newport, South Wales NP10 8BD
communication, delivering creative solutions that really make you stand out from the crowd.
t. 0800 009 3037
We’d love to tell you more about us. Just call Jeanette Salter on 0800 009 3037 e. studio@integra-creative.co.uk
or email jeanettesalter@integra-creative.co.uk w. integra-creative.co.uk

Client: Cardiff Marble
Project: Product Brochure

Integra House, Vaughan Court, Celtic Springs,
Newport, South Wales NP10 8BD

t. 0800 009 3037
e. studio@integra-creative.co.uk
w. integra-creative.co.uk

Client: Cardiff Marble
Project: Product Brochure

Cardiff Marble Company is the leading
provider of granite, quartz and marble work
surfaces in Wales. Integra Creative was
approached by Cardiff Marble to develop a
product brochure for display in the local Ikea
store, to promote granite and quartz as an
alternative to laminate kitchen worktops.

Integra Creative designed an A5 4 page
brochure which effectively showcased
the range of material available and their
characteristics. The design had to be striking
enough to stand out to Ikea customers when
shopping within the kitchen department, whilst
sitting comfortably with the Ikea brand image.

Branding & Corporate ID
Design & Print
Sales Literature
Catalogues
Digital
POS
Packaging
Direct Mail
Advertising
Product Brochure
Photography

Client: Reflex Office Products
S Project: Sales Campaign
INESS SUPPLIE
IN TOUCH WITH YOUR BUS

Integra took our brief and
communicated our proposition in
Catering & Alc
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delivering a sales o
duCt
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are of the
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Computer ainability onths and re critical item
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e to talk to
www.rop.co.u Newport, South Wales NP10 8BD
k/appleprom
t. 0800 009 3037

ChoosinG reFlex oFFiCe
ChoosinG reFlex oFFiCe Project: Sales Campaign
produCts Gives you:
produCts Gives you:
Guaranteed Cost savinGs
Guaranteed Cost savinGs
Free reGular stoCk manaGement
Free reGular stoCk manaGement
Free reCyClinG audit & ColleCtion serviCe
Free reCyClinG audit & ColleCtion serviCe
Free manaGement reportinG & Cost Control
Free manaGement reportinG & Cost Control
Reflex Office Products are a London based office
spend £2,000
spend £2,000 proven Business eFFiCienCy throuGh Consolidation
proven Business eFFiCienCy throuGh Consolidation
over the next 4 months and receive a
over the next 4 months and receive a Let us take care of the headaches caused by office
Let us take care of the headaches caused by office supplies company, providing office products, print,
FREE iPod shuffle
FREE iPod shuffle catering & janitorial supplies, business machines
supplies! Reflex Office Products can manage
supplies! Reflex Office Products can manage
your stock cupboard items for you, replenishing
your stock cupboard items for you, replenishing
critical items on a weekly basis.
critical items on a weekly basis.
spend £3,000
spend £3,000
over the next 4 months and receive a With a vast product range from toner supplies to
With a vast product range from toner supplies to
and office furniture to businesses throughout the
FREE iPod touch
FREE iPod touch
alcohol, Reflex not only offers unparalleled levels of
alcohol, Reflex not only offers unparalleled levels of
service but also has all your office supplies covered.
service but also has all your office supplies covered.
London area.
But don’t just take our word for it.
But don’t just take our word for it.
spend £5,000
spend £5,000
over the next 4 months and receive a Call now to Find out more
Call now to Find out more
FREE iPad mini
FREE iPad mini 020 8427 8888
020 8427 8888
we would love to talk to you
we would love to talk to you
Reflex briefed Integra Creative to develop a new
www.rop.co.uk/applepromotion
www.rop.co.uk/applepromotion
business campaign to support their sales team
in two specific categories – high spending and
medium spending City firms. For both campaigns
the objective was to secure initial meetings with
Direct Mail prospective customers, with the incentive of a
free iPad or iPod. Integra Creative developed
two creative routes for each target market, each
effectively communicating the offer and the
Free iPad mini offer form Reflex proposition.

IN TOUCH WITH YOUR
BUSINESS SUPPLY COSTS
Integra Creative developed direct mail, e-marketing
CONTROLLEd OffICE ExPENdITURE and web landing pages for each campaign.
CLEaR COST SavINgS In Touch With Your Business Supplies Costs

PRO-aCTIvE aCCOUNT REvIEWS
Controlled offiCe expenditure TaILOR madE REPORTINg Office Products Print Catering & Alcohol
Clear Cost savings
COST maNagEmENT aUdIT
pro-aCtive aCCount revieWs
tailor made reporting
Business Machines Office Furniture Business Gifts
Cost management audit

A cleAr view of your
business supplies costs
Office supplies are considered a necessary evil and
free iPad mini Janitorial Computer
Consumables
Recycling &
Sustainability
if left unmanaged they certainly can be.
Here at Reflex we use the best cost management free ipad mini what do you do? read on.
information processes, which means we can
effectively bring an end to the money lost to your
business through obsolescence, pilferage and waste.
what do you do? read on.
Stock Area Management Cost Control
All we ask in return is that you
Design & Print
Management Reporting
By using our well managed, tightly controlled initiative All we ask in return is that you book
combined with regular and effective bespoke let us set up and organise a let us set up and organise a A
reporting, we guarantee significant savings. audit meeting. book meeting
audit meeting.
Sales Literature
Just click on the button to the
AuDit
free review of your right and fill out the form.
business supplies costs
We tell our clients exactly how much we can save
them before we even start!
Using our survey, the leading office supplies
Digital
Catalogues
cost management survey, we detail every area of
unnecessary expenditure in your business supplies We Would love to A cleAr view of your business A free review of your business
procurement, streamlining your procurement process hear from you. supplies costs supplies costs

POS
to show real savings up-front.
But don’t take our word for it, let us show you with
our no obligation audit. After all it costs
020 8427 8888 Office supplies are considered a necessary evil and if left
unmanaged they certainly can be.
We tell our clients exactly how much we can save them before we
even start! Using our survey, the leading office supplies cost
you nothing. sales@rop.co.uk Here at Reflex we use the best cost management information management survey, we detail every area of unnecessary expenditure
www.rop.co.uk processes, which means we can effectively bring an end to the
money lost to your business through obsolescence, pilferage and
in your business supplies procurement, streamlining your procurement
process to show real savings up-front.
Packaging
Direct Mail
waste. By using our well managed, tightly controlled initiative But don’t take our word for it, let us show you with our no obligation
combined with regular and effective bespoke reporting, we audit. After all it costs you nothing.
guarantee significant savings.
Reflex Office Products Limited, Unit 11, Barratt Way Industrial Estate,
Tudor Road, Harrow, Middlesex HA3 5TJ

Reflex Office Products Limited, Unit 11, Barratt Way Industrial Estate, Tudor Road, Harrow, Middlesex HA3 5TJ. T: 020 8427 8888 sales@rop.co.uk
Advertising
E-Marketing Web Landing Page Photography

Project: Brand
Identity, Corporate
Brochure & Audit Document

Integra Creative have
developed a brand identity that
effectively and imaginatively
communicates our proposition.
Our corporate brochure and
audit document has been well
thought through, giving us a
distinctive look which appeals to
our target audience.
Throughout the process the
Integra Creative team have been
extremely communicative and
helpful. Their approach has
always been flexible to meet our
changing needs.
Stuart Gould
Director
Reflex Office Products


t. 0800 009 3037

Project: Brand
Identity, Corporate
Brochure & Audit Document

Reflex Office Products are a London based office supplies
company, providing office products, print, catering &
janitorial supplies, business machines and office furniture
to businesses throughout the London area. Reflex briefed
Integra Creative to develop a brand identity to communicate
their offer and appeal to their mainly City based customers.

Integra Creative updated the existing Reflex logo using
a stylised paper clip icon to give a more contemporary
look. The new brand identity was rolled out across a 6
page Corporate Brochure using imagery to appeal to their
Logo Design Corporate Brochure customer base.

As part of their service, Reflex perform audits of their
customers purchasing patterns to identify cost saving
tRust in
opportunities. They required a 40 page document to
RefleX, communicate the results of each audit including the Reflex
tHey do...
nabarro – case study
service proposition, graphs and tabulated data. Integra
Creative produced a templated document reflecting the new
nabarro is a commercial law firm with offices in london and sheffield, specialising
in corporate, commercial property, environmental, litigation and dispute resolution.

Reflex began working with nabarro in 2008 and manages general
stationery, janitorial, catering and sanitary ware, and printed &

brand identity, which could be easily updated and printed
bespoke items throughout the organisation. their annual spend is
£500,000 and savings of 21% have been achieved through supplier
consolidation, merchandising services and ordering controls.

office Why your purchasing patterns
require analysis:
The Audit will:

by Reflex for each new customer.
supplies
• Highlight current purchasing
patterns and spending habits
for far too long, hidden costs within • Highlight the cost of current

audit
procurement processes have inflated the procurement practices
• provide detailed consumption
cost of business supplies. information by product sector
• outline how we can simplify and
these costs slip under the radar business supplies is £66. though your
streamline current procurement
unnoticed by most businesses because staff may think they’re generating
practices
they are focused on conducting their savings by shopping around and
core tasks. understanding these costs sourcing different items from different • detail the action plan to be
will allow your business true insight suppliers, the benefit is marginal and in implemented to bring your costs
into how and where they need to be many instances, any apparent savings under control
managed and the potential measures are completely swallowed up by the
that can be put in place to control and very cost of processing those additional The action plan will help
reduce them. orders!
you by:
• Reducing procurement costs
Research undertaken by KpMG on in additional to this there are the costs
behalf of the institute of directors associated with obsolescence, waste, • Reducing business supplies costs
has shown that the average cost of pilferage and the tying up of resources • improving efficiency and
processing each individual order for by holding essential items in stock. reducing waste through our ‘Just
in time’ merchandising practices
• simplifying procurement through
our bespoke ‘HorizonWeb’ online
take the pressure out of procurement portal

procurement:
• improving your businesses
sustainability by employing
our iso140001 environmental

What businesses need is a reliable and Management system

flexible partner who has the expertise to tailor
32 their services to suit the individual needs of 33

each client.

Design & Print
Reflex has been a trusted partner to makes us the perfect partner to meet
businesses for more than 25 years. this these requirements.
rich history and impressive track record

Sales Literature
Catalogues
8 9

POS
Packaging
Direct Mail
Audit Template Document
Advertising
Photography

Client: CentrumWEB

Project: Brand Identity & Sales Literature

The design of our
brochure has raised
many positive responses
within our target market,
enabling our company
to compete confidently
with our competitors.
Sharon Munro
General Manager
Active Office Scotland Ltd.

DESIGN CONTE


t. 0800 009 3037

Client: CentrumWEB

WEB Project: Brand Identity & Sales Literature

DESIGN CONTENT FUNCTION
A web design & development agency based
in Kilmarnock, CentrumWEB briefed Integra
Creative to devise a cohesive identity to support the
CMS CentrumWEB brand along with 4 sub brands.
To launch the new brand identity, Integra Creative
SEO were tasked to develop a communication campaign
to raise awareness and generate new business.

SHOP
Integra Creative developed a logo and strapline that
MANAGE clearly communicated CentrumWEB’s offer whilst
reflecting a vibrant, contemporary company. A
corporate sales brochure was produced along with a
Logo Design Corporate Folder
direct mail and emarketing campaign consisting of a
series of printed postcards and emails, promoting the
various services that CentrumWEB provide. Integra
Creative managed the campaign including print
management and emarketing.

Design & Print
Sales Literature
Catalogues
Digital
POS
Packaging
Direct Mail
Postcards Email Campaign Advertising
Photography

Client: Penketh’s

Project: Sales Literature

The finished brochure
is of very high quality,
and the design and
content make it
compelling to read.
It has helped our
sales team get a step
closer to key decision
makers for some big
furniture projects.
Karen Abel
Marketing Manager
Penketh’s


t. 0800 009 3037

Client: Penketh’s


Penketh’s are a Merseyside based office supply business with
£10m turnover and over 35 years’ experience in delivering
office stationery, catering & cleaning supplies, work wear &
protective equipment, furniture & AV equipment to businesses
throughout the North West of England. Integra Creative work
closely with Penketh’s to develop marketing communications to
raise brand awareness and support specific sales campaigns.

Penketh’s approached Integra Creative to develop a sales
campaign focused on ‘the chair’ to promote Penketh’s furniture
offer. Integra Creative developed an 8 page brochure
communicating the emotional benefits of the chair, rather
than just the practical benefits. Images of chairs in different
every day situations were used, together with human figures
as cut out silhouettes to demonstrate the emotional benefits,
connecting with the target audience and highlighting the
importance of the chair itself.

Integra Creative also managed the printing of the brochure
which included silver wire binding, double folded pages, laser
cut out images and velvet lamination, ensuring maximum
impact when received by prospective clients.

Design & Print
Sales Literature
Digital
Catalogues
POS
Packaging
Direct Mail
Advertising
Photography

Client: Penketh’s

We’re thrilled with all of
the hard work Integra
Creative’s team have put
into making Penketh’s
corporate marketing
campaign a success.
From conception
to delivery they’ve
handled the process
exceptionally well.
Paul Wright
Marketing Manager
Penketh’s


t. 0800 009 3037

Client: Penketh’s

Penketh’s are a Merseyside based office supply
business with £10m turnover and over 35 years’
experience in delivering office stationery, catering &
cleaning supplies, work wear & protective equipment,
furniture & AV equipment to businesses throughout the
North West of England. Penketh’s approached Integra
Creative to develop a corporate folder and brochure,
along with a direct mail campaign to attract
new customers.

Integra Creative developed a contemporary folder
and brochure incorporating iconic imagery from the
North West of England to reinforce Penketh’s as a local
Corporate folder Taste of things to come brochure supplier. Silver foil blocking and gloss lamination was
used to reflect Penketh’s professional approach. ‘A taste
of things to come’ a smaller, less formal brochure was
also produced for use in sales presentations.

For the direct mail campaign, Integra Creative
developed a distinctive ‘Kindle’ shaped mailer, offering
a free Kindle with each new business presentation.

Branding
Design & Print
Sales Literature
Catalogues
Digital
POS
Packaging
Direct Mail
Corporate brochure Kindle direct mail promotion
Advertising
Photography

Client: Corgi direct
Project: Catalogue (pitch)


t. 0800 009 3037

Client: Corgi direct
Project: Catalogue (pitch)

Suppliers of tools and equipment to gas
installers, plumbers and electricians, CORGI
direct invited Integra Creative to pitch for
their 68 page catalogue.

To reinvigorate the CORGI direct brand and
enable them to stand out in the marketplace
Integra Creative developed a clean catalogue
design, with a distinctive personality
reflecting the values and principles of the
CORGI direct brand. Clear layout and
use of logical product groupings, themed
spreads and hero features, cross selling and
up selling devices, delivered a user friendly
shopping experience which also encouraged
increased average order values.

Design & Print
Sales Literature
Catalogues
Digital
POS
Packaging
Direct Mail
Advertising
Photography

Client: Integra Office Solutions Ltd.
Project: Directory Office Products
Catalogue 2012

The Office Products
Directory we believe,
is the best catalogue
in our industry – it
gives us individuality
and more importantly,
our customers receive
a catalogue that
meets their needs and
which nobody else
can match.
Steve Morris
Managing Director
ODM


t. 0800 009 3037

Project: Directory Office Products
Catalogue 2012

Integra Office Solutions, the leading dealer group in
the UK office and IT supplies industry, tasked Integra
Creative to develop a catalogue to incorporate
their complete product offer. The team was briefed
to design a catalogue which would increase sales
opportunities and encourage loyalty from Integra
Office Solutions dealers, whilst enabling them to
stand out in the competitive office products market.

Integra Creative designed a 456 page catalogue,
which was simple to use and easy to navigate. The
team developed a format that was flexible enough
to incorporate personalised front covers for various
resellers, varying product offers for multiple supply
chain partners and multiple price versions. Using
industry leading catalogue management system
‘Matrix’ to display over 8,000 SKU’s and 10,000
images, the project was delivered on time and within
budget. Integra Creative managed the entire project
from concept creative to print production.

Design & Print
Sales Literature
Catalogues
Digital
POS
Packaging
Direct Mail
Directory Office Products Catalogue 2012
Advertising
Photography

Project: Education Essentials
Catalogue 2012


t. 0800 009 3037

001 EDUMAIL0612 OPs_Layout 1 10/05/2012 09:54 Page 1 Project: Education Essentials
Catalogue 2012
EDUCATION
Essentials
2012 Integra Office Solutions, the leading dealer group
in the UK office and IT supplies industry, required a
targeted catalogue to increase penetration into the
Place an order from our Education Essentials
brochure for £100 or more for a chance to win
£1000 for your school! The winning school or
college will receive £1000 to spend with us.
education supplies market, by positioning Integra
Office Solutions and its dealers as a specialist supplier.
Offer expires 31st December 2012. See inside for terms
and conditions

Free initiative stationery
essentials sample pack
worth £7.99 Free with your
1st order OF £50 or more.
December 2012
Whilst stocks last. Offer expires 31st

Integra Creative developed a 52 page catalogue
that clearly communicated the offer to the education
sector and managed the entire process from concept
See page
See page
See page 6
14 37
design to print, as well as a range of personalised
front covers for various dealers. To generate
new business opportunities the team developed
emarketing campaigns targeted to nursery, primary
and secondary schools.

Design & Print
Sales Literature
Catalogues
Digital
POS
Packaging
Direct Mail
Education Essentials Catalogue 2012
Advertising
Photography

Project: Initiative Office Products
Brand identity and packaging

We wouldn’t be
where we are today
if we didn’t have
such a strong brand
identity to help us
stand out within our
sector. It has not only
differentiated us from
our competitors, but
has also created the
margins necessary
for our company to
remain viable.
Julian Murray
Managing Director
Adrem Office Supplies Ltd.


t. 0800 009 3037

Project: Initiative Office Products
Brand identity and packaging

Integra Office Solutions Ltd, the leading dealer group in
the UK office and IT supplies industry, needed an own
brand range of office products to provide its members
with a value for money range, in order to combat the
large corporates entering the UK market.

Integra Creative developed a strong identity for the
groups own brand ‘initiative’, and has designed
packaging for in excess of 1,000 products over a 13
Logo Design Packaging Design
year period for the company. 2014 will see Integra
Creative modernise the brand identity to further boost
end-user sales, currently valued at over £18 million per
annum, and increase profit margins across their dealers.

Integra Creative is also responsible for the catalogue,
direct mail and emarketing programmes for the
‘initiative’ own brand which have driven sales of over
£200m since its launch in 1999.

Design & Print
Sales Literature
Catalogues
Digital
POS
Packaging Design Packaging Design Packaging
Direct Mail
Advertising
Photography

Client: Frank Berry Otter
Project: Education Supplies Catalogue

Simply painless!
It was a massive
decision to move
from our local
supplier, but once
made we never
looked back as
these guys really
know catalogues.
Our expectation was
fulfilled 100%, they
even delivered a
week early!
Paul Cahill
General Manager
Frank Berry Otter


t. 0800 009 3037

Client: Frank Berry Otter
Project: Education Supplies Catalogue

Chesterfield based Frank Berry Otter, are a national
distributor of education supplies to schools, colleges and
universities, who approached Integra Creative to produce the
2013 edition of their Education Catalogue.

Frank Berry Otter chose Integra Creative because of their proven
expertise in catalogue production, ensuring the delivery of
quality, high pagination catalogues and maximising efficiencies
in production time and costs. By using the Matrix catalogue
management system, Integra were also able to easily deliver two
different priced versions.

Before progressing design, Integra Creative worked closely
with Frank Berry Otter to understand their routes to market,
target audience and buying behaviours. A design concept for
the catalogue was developed which clearly positioned Frank
Berry as a leading and trusted supplier with a comprehensive
product offering and excellent service proposition. The design
included a special feature highlighting the unique blocking
and personalisation service that Frank Berry Otter offer to their
customers. Integra Creative also managed the print production of
the catalogue which was delivered one week ahead of schedule.

The 344 page catalogue enabled Frank Berry to
successfully compete with larger national players in the
education supplies market.

Design & Print
Sales Literature
Catalogues
POS
Packaging
Direct Mail
Advertising
Photography

Project: The initiative Shop
Shop Design and Point of Sale

Integra Creative
achieved a fantastic
result, creating a simple,
modern design for
The initiative Shop.
Our window displays
helped us to achieve
a consistent footfall
during very difficult
times in retail and
the team at Integra
Creative managed the
entire process from
the planning through to
design and print.
Rob Jenkins
Director
The initiative Shop


t. 0800 009 3037

Project: The initiative Shop
Shop Design and Point of Sale

Integra Office Solutions Ltd, the leading dealer group
in the UK office and IT supplies industry, approached
Integra Creative to design a shop facia together with
point of sale for ‘The Initiative Shop’, its’ stationery
and office supplies retail outlet.

Integra Creative worked within the limitations of
the existing facia to design a fresh, modern look.
In addition the team created a complete point of
sale programme for the store from header boards
to posters. Seasonal campaigns were designed to
Point of Sale Posters increase footfall during the busiest times of the year,
supported by local advertising.

The initiative Shop was successfully opened within
a 3 month timescale and immediately achieved a
recognisable position on the high street. Integra
Creative handled the large format printing from their
premises in Newport ensuring complete control.

Design & Print
Sales Literature
Catalogues
Digital
POS
Packaging
Direct Mail
Point of Sale Point of Sale
Advertising
Photography

Project: Integra Events
Conference & Exhibition Collateral

r
Integra Creative is
an extension of our
event team and always
manages to provide
a high volume of
conference support
material, often with a
very quick turnaround.
They effectively cater to
all of our requirements
from multi-media
presentations through to
exhibition displays.
Sian Haskell
Marketing Manager
Integra Office Solutions Ltd.


t. 0800 009 3037

Project: Integra Events
Conference & Exhibition Collateral

Integra Office Solutions Ltd, the leading dealer group
in the UK office and IT supplies industry, has an
annual conference together with two major exhibitions
each year. They required a design agency to become
a part of their event team taking care of website
design, promotional collateral and exhibition displays.

Integra Creative has worked with Integra Office
Logo Design Solutions to develop a new theme each year. From
initial concept through to implementation, Integra
Invitation
Creative work alongside the Integra Office Solutions
team to manage their events.

Integra Creative is responsible for the design,
development and management of the Integra events
website, which incorporates booking functionality. The
team also manage the design and print of invitations,
conference collateral, promotional videos, PowerPoint
presentations and large format displays.

Design & Print
Sales Literature
Catalogues
Digital
Website Design
POS
Packaging
Direct Mail
Advertising
Pull-up banner & display boards Photography

Project: Initiative
Office Products
Direct mail campaigns

Integra Creative came
up with a concept
that had PLAY as its
focus. This allowed
us to draw attention
to our ‘initiative’ own
brand throughout
2012, coinciding with
the Olympic Games.
We achieved over 500
direct responses and in
excess of 1,700 unique
visitors to the ‘initiative’
website as a result of
the campaign.
Sian Haskell
Marketing Manager
Integra Office Solutions Ltd.


t. 0800 009 3037

Integra creative portfolio

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