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Hidden Equity Blogging

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Transcript

  • 1. www.hiddenequity.com
    Blogging
  • 2. Overview
    Why?
    Choose a platform;
    Strategy;
    Linking and integrating;
    Promoting
  • 3. Why?
    Getting your site indexed;
    Promote a new page to your Web site from your Blog;
    The external link (if your Blog is perceived as relevant to Google will help to get the new page indexed.)
    Connect with your customer base, family and friends;
    A Blog is where you update everyone what you are working on, what news is current. Launching a new product in a few weeks, Just released a bug fix or found an interesting article that applies to your customer base. This is the place to promote and distribute your company and industry knowledge.
  • 4. Choosing a Platform
    Google is King;
    Most searches come from Google, so I always make it a point to use their products and services whenever they apply;
    Blogger is owned by Google and offers a platform which is quickly viewed by Google;
    Blogger offers integration with most other social media sites.
  • 5. Linking and Integration
    Google Reader;
    Sends updates to Facebook, LinkedIn, Twitter and other social media sites automatically;
    Broadcasts site updates, news and information to an entire network of customers and prospects;
    Improves indexing capability and link popularity.
  • 6. Promoting
    Friends and family;
    Existing customers;
    Search engine optimization;
    Social media;
    Google Reader makes this process easy;
    Don’t forget your audience. Provide valuable information they can use.
  • 7. Checklist
    Setup a Google Blogger account;
    Use keyword in title of blog;
    Setup a Google Reader account and integrate with social media sites.
  • 8. Follow Us
    My Company - www.hiddenequity.com
    Twitter - http://twitter.com/customercrm
    Blog - http://insurance-software-he.blogspot.com/
    YouTube Channel - http://youtube.com/user/InsuranceSoftware