Overview Why? Choose a platform; Strategy; Linking and integrating; Promoting
Why? Getting your site indexed; Promote a new page to your Web site from your Blog; The external link (if your Blog is perceived as relevant to Google will help to get the new page indexed.) Connect with your customer base, family and friends; A Blog is where you update everyone what you are working on, what news is current. Launching a new product in a few weeks, Just released a bug fix or found an interesting article that applies to your customer base. This is the place to promote and distribute your company and industry knowledge.
Choosing a Platform Google is King; Most searches come from Google, so I always make it a point to use their products and services whenever they apply; Blogger is owned by Google and offers a platform which is quickly viewed by Google; Blogger offers integration with most other social media sites.
Linking and Integration Google Reader; Sends updates to Facebook, LinkedIn, Twitter and other social media sites automatically; Broadcasts site updates, news and information to an entire network of customers and prospects; Improves indexing capability and link popularity.
Promoting Friends and family; Existing customers; Search engine optimization; Social media; Google Reader makes this process easy; Don’t forget your audience. Provide valuable information they can use.
Checklist Setup a Google Blogger account; Use keyword in title of blog; Setup a Google Reader account and integrate with social media sites.
Follow Us My Company - www.hiddenequity.com Twitter - http://twitter.com/customercrm Blog - http://insurance-software-he.blogspot.com/ YouTube Channel - http://youtube.com/user/InsuranceSoftware